25 Nov 2008 Sustainability Is in the Eye of the Beholder
I really wish that was not the case but it is. I have written and spoken on this topic numerous times but a recent reader response on this blog from Neil Hunter in the UK has motivated me to address it once again.
I think we all hope that eventually there will be consistent and clear definitions, and terms like eco-friendly, sustainable, compostable, biodegradable will all mean the same thing to everyone. But that is not the case today or probably any time soon.
When in doubt, claim everything?
There are certain packaging product areas where green has an even greater amount of “gray” and that most definitely includes bio-plastics. Consider the variety of products and applications out there and you will see the obvious problem. To me “plastics” means packaging films for wrapping, shrinking and forming. To our reader Neil, plastics are about disposable cutlery. Can “standards” ever be the same for both of us? (more…)