Inside Sustainable and Branded Packaging

Industry News and Perspectives

26 Apr Keap BK – Creates Simple Yet Elegant Packaging for their new Candle Line

Inside random repeat printThere are many candle companies out there but few make the products and presentation you will find at www.keapbk.com. Just like there are many packaging companies but few create the high quality, attractive, yet affordable custom printed packaging we do. So perhaps the collaboration between Keap BK and Salazar Packaging was inevitable and the end result, beautiful.

Keap BK – A Very Unique Candle Company

A visit to their web site shows how they have eliminated layers in the retail supply chain and how they can afford to sell high quality candles at very reasonable prices. In addition you will learn how they are a Certified B Corp and how they are committed to donating $1.00 for every candle they sell to Solar Aid, to help people around the world who are not connected to the power grid.

One of the things that first caught our attention was the pure, clean design of their product and company. So it did not surprise us when they decided to go with a minimalist exterior print on natural Kraft board and a very attractive, classy random repeat print inside. The package is eco-consistent and more importantly, consistent with the approach to market.

4 pack, 2 pack and single unit shippersGood Product Protection = Positive Customer Experience

Most people will appreciate the graphic design of the Keaps BK boxes, but few will notice the die cut insert and foam pieces that cushion and protect the glass candle jars during shipment. Nothing can ruin a customer experience like finding the product they have been excitedly waiting for has broken in shipment. Good interior/protective packaging typically goes unnoticed, unless of course it fails to do its job.

USPS, UPS and FedEx shipping can be brutal on any product, more so on any form of glass or fragile product. Keeping the product safe is indeed a challenge but one we understand and overcome on a regular basis.

If you are looking for a great looking candle, please check out Keap BK. If you need packaging that is equally beautiful, inside and out, contact us at Salazar Packaging or call us at 815-609-3600. One of our branded packaging advisors will be sure to help you create the package you want at the lowest possible cost.

Related posts:

http://greenpackaginggroup.com/industry-experts/e-commerce-subscription-boxes-make-great-impression-unique-inside-prints/

http://salazarpackaging.com/custom-inserts-for-stock-and-custom-mailer-boxes/

http://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

 

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14 Apr All Rigid, Stayflats® Mailers on Sale!

Internet saleWe are pleased to offer this new, hot product on sale through May 31, 2016. All sizes are in stock and available in either white or natural Kraft. They all feature the peel and seal closure as well as the easy open perforation.

Also available custom printed and branded!White and Kraft rigid mailers now in stock

With a minimum as low as 2,500 (1 or 2 color designs), any of our rigid mailers can be easily and quickly branded with your logo or graphic design. Even three and four color designs or flood coats, the minimum is only a very low 5,000 mailers.

Branding is affordable and made easy by Salazar Packaging, the company known for “Packaging that communicates™.

Please contact us at Salazar Packaging or call us at 815-609-3600 for a free review of your packaging needs. Samples are also available for most products.SAM_0631

Related posts:

http://salazarpackaging.com/new-rigid-mailers-white-kraft/

http://greenpackaginggroup.com/industry-experts/custom-printed-stayflat-mailers/

http://greenpackaginggroup.com/industry-experts/enhancing-customer-experience-custom-printed-branded-packaging/

http://salazarpackaging.com/minimum-custom-printed-packaging/

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07 Apr Crate Joy’s “Subscription School” Interview with Salazar Packaging

great looking shippable boxesFrom the inception of our company in 2007, we have strived to be a leading resource to anyone interested in launching or improving a subscription box or other e-commerce platform, by providing the best packaging products and advice. So it is very natural that we would work with great companies like Cratejoy who have many of the same goals and serve the same market.

Recently I was asked to answer a few questions by an old friend Jesse Richardson, who runs Cratejoy’s highly acclaimed “Subscription School” program. Jesse and I first crossed paths many years ago when he was a co-founder and principal of Conscious Box, one of the pioneers and first great success stores in the subscription box space. With our combined experience, what resulted was a pretty in depth Q and A session, covering a lot of details that should prove valuable to anyone interested in packaging for e-commerce and specifically, subscription programs.

Check out this interview at:   http://subscriptionschool.com/guide/creating-custom-packaging-for-subscription-boxes-an-interview-with-salazar-packaging/

We are confident you will find it worth reading and if you have any follow up questions, don’t hesitate to contact us at Salazar Packaging or call us at 815-609-3600. You may also find the blog posts below helpful.

Related posts:

http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

http://greenpackaginggroup.com/industry-experts/branding-options-for-low-volume-corrugated-packaging-applications/

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

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25 Mar What Are Your Most Popular Custom Printed Box Sizes and other FAQ’s

ThinkingWe are fortunate to receive many inquiries and referrals from potential new branded packaging customers and many similar questions are asked.

What size box do I need?

We usually explain it is difficult for us to size a box for a customer order we are not familiar with or a product we have never seen, but if all they are looking for is a guideline, this will probably satisfy the need:

5” X 4” X 3” – very popular size for jewelry and small personal care products

6” X 6” X 2” – used by many cosmetic and nutraceutical shippers

7” X 7” X 2” – a favorite of the razor and blade companies, as well as sample subscription boxes

8-1/2” X 5-3/16” X 1-9/16” – it is the same size as the smallest “flat rate” USPS box and can save tons on postage for light weight products such as men’s ties or socks

8-1/2” X 9” X 4” – one of our more square and higher profile sizes used for candles and larger snack samples

9” X 6-1/2” X 2-3/4” – perhaps the single most frequently used size for just about any type of product including e-juice (vape) and cosmetics

Hundreds of color options9-1/2” X 6-1/2” x 4-1/2” – A favorite size for smaller item subscription boxes as well as kid’s boxes

10” x 8-1/2” x 4” – an increasingly popular size for a wide variety of larger products.

11” x 12” x 2” – one of our first E-flute boxes, ideal for high end tee shirts and smaller clothing items

12-1/4” X 9-1/4” X 2” and 12-1/4” X 9-1/4” X 4” – same box size but two different heights to accommodate clothing or varying height subscription boxes

Are any of your boxes available unprinted?

Coincidentally, ALL of the most popular sizes above also happen to be stock sizes on our Globe Guard Products green packaging store and can be purchased in unprinted Kraft (brown) in one bundle quantities.  We can even make them in white for you if that is your preference, with a low 1,000 box minimum.

Can you make inserts and dividers for your boxes?

Yes, almost any type you may need including molded foam, molded pulp, and die cut corrugated. There are no stock inserts, so all are custom made to fit your product and box so the MOQ is 1,000. This minimum applies whether the box we are fitting is one of our stock sizes, or a custom size.

How many colors can you print?

Even though we can direct print up to three colors using a flexographic print process, we help most customers minimize box and print plate costs by using the board color as a second color or screens to create multiple densities of the same color.

If your design is more complex, depending on order quantity, you may be better off using a litho label or even a digital print option. Our experienced and trained people who do this EVERY day, can guide you to the best print process for your needs.

Can you print a Pantone PMS color?

In most situations over 1,000 and under 5,000 boxes we recommend using standard GCMI colors (see related post below) because that will result in the lowest cost and the best color consistency. For larger runs over 5,000 boxes we can and do match any PMS color.

How much is shipping?

Bundle pricing for shipping is shown on each item on our Globe Guard store but for 1,000 MOQ orders it is not quite that easy. This is understandably a major concern for most box buyers but our response is always the same: we will gladly estimate shipping costs as soon as we know what we are shipping and where we are shipping it. Beyond zip code, are we shipping to a commercial address with a truck height loading dock or an office/residential address requiring a lift gate delivery?

Can you print my logo on a box or envelope?

Some incredibly talented graphic artists sit at their Mac and create beautiful, amazing designs that are totally unprintable using a flexographic process, directly printed on corrugated. There are limitations (see “Flexo Friendly Art related post below) but we have never charged anyone for looking at theirs and giving them an answer.

These are a few of our most frequently asked questions but please do not hesitate to contact Salazar Packaging or call us at 815-609-3600 if we can answer your question for you.

Related Posts:

http://salazarpackaging.com/custom-inserts-for-stock-and-custom-mailer-boxes/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

http://salazarpackaging.com/custom-printing-corrugated-boxes-ink-color-faq/

http://salazarpackaging.com/the-pros-and-cons-of-custom-printing-boxes-on-white-corrugated-board/

 

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17 Mar Madison Reed Selects Salazar Packaging for New Custom Printed, E-Commerce Box

SAM_0709Madison Reed takes great pride in the innovative hair color products they make. Their mission is to make personal care more personal by providing exceptional service and building authentic relationships. Coincidentally, that is identical to our approach to e-commerce packaging.

Madison Reed had a great looking package; (solid purple display box), but they wanted something more compact, lighter and consistent with their healthy and environmental values.

Since 2007, we have been talking about the importance of being “eco consistent” and making sure the packaging does not contradict the green message our customers are trying to convey to their customers. We make “packaging that communicates”™ and have challenged our customers and clients to analyze what their packaging is saying about them, their company and their products. Madison Reed came to us with this challenge in mind and decided to contact Salazar Packaging to help guide them through the process.

SAM_0711E-Commerce Application Review Process

The Design team at Madison Reed was very clear on what they wanted to accomplish, but were also receptive to input. We suggested a corrugated insert made of one material and delivering a 100% recyclable experience. The insert we incorporated into the design is built in and one piece making it easier to order, stock and use. It also enabled us to reduce the overall box size and weight.

Each product component being shipped is visible, attractively displayed and held securely to avoid damage. Madison Reed is so committed to complete customer satisfaction that the design we created underwent some of the most intense and vigorous testing we have ever seen. We were confident going in and the design performed like a champ, keeping each component safe, secure and looking great.

A Clear Path to Fast, Beautiful Results

A change like this does not have to be time consuming and our first meeting with Madison Reed was the Monday after Thanksgiving. Even with the holidays, and the prolonged testing they required, the new package was being shipped by the end of February. People are often amazed at our ability to deliver a new design within a few short weeks because we are wired to do this quickly and perfectly each and every time.

If you want to check out a fantastic hair color company, visit www.MadisonReed.com. If you want to see what we can do for you and your brand, please visit Salazar Packaging or call us at 815-609-3600.

Related posts:

http://greenpackaginggroup.com/industry-experts/smart-organizations-understand-value-eye-catching-custom-printed-branded-box/

http://greenpackaginggroup.com/industry-experts/authenticity-50-bedding-e-commerce-boxes-right/

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

http://salazarpackaging.com/danones-new-nutrimom-program-selects-salazar-packaging-for-their-mailer-boxes/

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03 Mar What is Your Minimum for Custom Printed Packaging?

custom printed mailer envelopes and boxes (1)This is the number one question we are asked by potential customers. The easy and short answer for most people is – our MOQ for high quality branded packaging is lower than you think it might be.

The long answer is that it varies greatly, depending on a number of factors including what type of product, the material, the size and the graphic design. For example, our die cut mailer boxes are available in a very low MOQ of 1,000 boxes. However, if your graphic design requires a double white board (inside and outside) and it is a small box, the minimum might be substantially higher.

Here are a few typical examples of our different products and minimums:

Custom printed, branded mailer BOXES

  • Corrugated die cut mailer boxes: 1,000
  • Corrugated RSC style shipping boxes – 500 if larger than one cubic foot (12” X 12” X 12”) or 1,000 MOQ for any size smaller than one cubic foot.

Custom printed, branded mailer ENVELOPES

  • Unpadded paper mailer envelopes – one case (usually 200-300) for a simple 1 or 2 color print, on one or two sides. For full bleed, or wrap around graphic design the MOQ is 5,000 mailer envelopes.
  • Rigid mailer envelopes – 2,500 for a 1-2 colors, one to two sided prints under 25% ink coverage and 5,000 MOQ for full bleed or 3 or more colors.
  • Unpadded poly mailers – 25,000
  • Padded, poly lined mailers – 25,000

Branded Packaging – No Price List Available
When you realize all of the variables you probably understand why there is no published price list. Instead we have a staff of fully trained, experienced “branded packaging advisors” who will guide you through the process and help you select the best packaging product for your specific application.

Do not hesitate to contact us at Salazar Packaging or call us at 815-609-3600 if you have any questions on any product you may need and if we do not offer it, we can probably tell you where you can find it.

Related posts:

http://salazarpackaging.com/cost-estimates-for-custom-printed-e-commerce-and-subscription-boxes/

http://greenpackaginggroup.com/industry-experts/custom-printed-stayflat-mailers/

http://greenpackaginggroup.com/industry-experts/4013/

http://www.greenpackaginggroup.com/industry-experts/four-things-you-probably-did-not-know-about-custom-printed-corrugated-mailer-boxes/

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18 Feb NEW: Rigid Mailers in White and Kraft

custom printing with low 2,500 MOQIn our never ending effort to offer our customers better, greener, and more affordable custom printed and branded packaging products, we are thrilled to be adding a new line of rigid mailers in both white and Kraft board.

Seven NEW RIGID MAILER Sizes with More to Come

The new sizes currently range from 6” X 6” to 12-3/4” X 15” and we plan to add several other sizes and designs in the next few weeks.

Each size is available in Kraft TBC or white CCNB paper board. Every mailer features an easy to use, peel and seal adhesive strip for fast, secure closure and an easy to open, tamper evident tear strip.

They are all currently in stock and available for immediate shipment on our Globe Guard ® green packaging store!

Another GREAT Green Packaging Solution FROM Globe Guard®

One of the things we most love about this new product line is how eco-friendly it is. All of these products are:

  • 100% recycled content
  • High post-consumer waste (PCW) content from 35% minimum on white to as much as 98% on Kraft.
  • 100% recyclable just about anywhere including curbside paper recycling programs.

White and Kraft rigid mailers now in stockAlso Available Custom Printed in a Low 2,500 MOQ!

Anyone who knows us knows we are all about branding, and this product line offers one of the lowest minimums anywhere for custom printing on rigid mailers. One or two colors are standard and quickly priced for you. Flood coats and higher color counts are also available upon request.

Standard colors or PMS (Pantone) specific colors are also available, as are screen designs for that unique look you want. If you prefer a window rather than a label, that too is easily accomplished in house with an open or film covered window.

We feel this product line is a perfect fit and compliments all of our other custom printed packaging products that include: RSC style shipping boxes, die cut mailer boxes, unpadded paper mailer envelopes, padded poly (bubble) mailer envelopes, unpadded poly mailers, rigid paperboard boxes, and paperboard folding cartons.

Please do not hesitate to contact us at Salazar Packaging or call us at 815-609-3600 to discuss your specific application and needs. We are confident we can help you create packaging that communicates and tells your customer the story you want to tell.

Related posts:

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

http://salazarpackaging.com/number-one-resource-branded-shipping-containers/

http://greenpackaginggroup.com/industry-experts/4013/

http://greenpackaginggroup.com/packaging/globe-guard%c2%ae-adds-unpadded-poly-mailers-to-complete-mailer-product-group/

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11 Feb Steamm Espresso Selects Salazar Packaging for New, First Ever, Bottled Espresso Product Line.

Steamm 12 pack exteriorWe love what we do and helping companies make great looking packaging for their e-commerce products is as much a passion as it is a career for us. One of the things that makes it fun for us is working with new companies and helping them to launch brand new products into the market place.

Steamm Espresso – unique packaging for a unique product

This is one of those companies who was not looking for ordinary or off the shelf packaging. They have created a first ever bottled espresso that is 100% natural and can be enjoyed a wide variety of different ways. The packaging took a long time to develop because presentation was very important to the customer. Many versions later, after several design tweaks, and when combined with their excellent graphics, the end result is well worth all of the time and effort.

Shot@ Life Campaign

Steamm six pack interiorThe other thing that makes this company extraordinary is their participation in this program that provides vaccines for children who are not able to otherwise access or afford them. Their “shot for shot” program provides one needy child a vaccine for every shot of Steamm Espresso sold. Great product and a great cause, how can you beat that?

What is the objective for your e-commerce packaging?

It is a challenge to try to satisfy all, possibly conflicting design requirements, because sometimes the greenest packaging materials, are not the most attractive. Or in other applications, product visibility and presentation has to be balanced with product protection.

The key is to establish your priorities and design toward that goal. Remember, we will help you create whatever packaging you want us to create for you, but market testing and ship testing is recommended, especially for expensive or fragile products being shipped.

If you want to try a unique brand of Espresso, check out www.steamm.com. If you want guidance on how to design your e-commerce or subscription box for optimal results, contact Salazar Packaging or call us at 815-609-3600.for a no cost, confidential application review.

Related posts:

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

http://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

http://salazarpackaging.com/skosh-box-delivering-the-wow-factor/

http://greenpackaginggroup.com/industry-experts/faq-subscription-box-e-commerce-kitting/

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29 Jan What Drives E-Commerce and Subscription Box Redesign and Rebranding?

Hundreds of color optionsWe have been making great looking, great performing e-commerce and subscription boxes for a long time. At our company, we measure experience in decades, not years, so it is fair to say we have had many conversations with a great variety of potential customers. We have found that most of the people seeking help with a packaging redesign or rebrand, typically do so for four basic reasons:

Reducing Shipping Costs

Shipping rates have changed (increased of course) and sometimes so do the items being shipped. A very larger shipper of personal care products redesigned some of their primary product containers and the changes were just enough to take their overall package weight from just under, to just over the critical one pound weight limit for USPS. This change of weight was minimal but it increased their shipping costs by an additional $2.00 cost PER BOX so a quick weight loss program was needed.

Unforgetable inside printsWe analyzed everything from the size, the shape, the board weight and even the ink weight and reached the goal, without compromising the integrity or the appearance of the product being shipped. In fact the customer was thrilled to see the weight reduced without making the packaging inconsistent with the high quality products they ship. Amazingly, the new design was implemented within two weeks from finished art.

Eliminating Shipping Damage

We recently met a new client who was using an outer shipper to protect the inner, branded box containing their products. This was not to preserve the esthetics of the primary box, it was simply because the products were being beat up in shipment due to the poor, weak, primary box design.  The outer, inexpensive “stock box” they used to protect the branded box was anything but low cost. It added labor and overall weight while increasing their shipping costs.

Even though the new design we helped create required new tooling (cutting die) and new print plates, those onetime costs were recovered in a matter of weeks, while customer complaints and packaging costs were reduced.

internal packaging solutionsImproving Productivity

Imagine doing the vast majority of your annual business in a few short weeks! That is exactly what happened annually for one of our new customers. The seasonal nature of their business means that every second counts and packaging time impacts how many orders will make it out the door and to their customers in time for Christmas.

Many customers like using plain or decorative paper products such as tissue, or kraft paper for void fill and to provide minimal protection. While these products tend to be inexpensive to purchase, they are typically expensive to use because they have to be measured, cut and manipulated (scrunched) into the right shape and size. This is very time consuming and in the hands of the wrong, new or seasonal packer, it can also result in an ineffective and unattractive presentation.

We have proven time and time again that even though a well-designed insert (foam, molded pulp, or die cut corrugated) can be more expensive per piece, the many benefits, especially labor reduction, can create savings in the end. In this case, our client was able to get many more orders out the door, at an overall lower cost per unit.

“Enhancing the Customer Experience”

Whether your team calls it that, or “increasing the WOW factor”, the objective is the same: creating e-commerce packaging that impresses the customer receiving it.  A quick visit to our gallery will show that there are a number of different ways to accomplish that from the soft and subtle to bold and outrageous. Needs change over time and are influenced by our customers as well as our competitors, so branding or rebranding can be a great way to communicate and keep your message current.

Whatever your motivation or goal, do not hesitate to contact us for a free and frank discussion about your e-commerce or subscription box branding. Call us at 815-609-3600 or contact us at Salazar Packaging.

We look forward to working with you on your project.

Related posts:

http://salazarpackaging.com/number-one-resource-branded-shipping-containers/

http://salazarpackaging.com/salazar-packaging-the-company-specializing-in-custom-printed-subscription-boxes/

http://greenpackaginggroup.com/industry-experts/4013/

http://greenpackaginggroup.com/industry-experts/salazar-packaging-new-tag-line-and-logo-same-great-company/

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

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22 Jan The Number One Resource for Branded Shipping Containers

Capture2Whether you need a mailer envelope, a mailer box, or even custom printed tape, the one site you have to check out is the new and improved www.SalazarPackaging.com. There is no better place to see examples of printed packaging for e-commerce or subscription boxes and you will find tons of information there as well.

Unforgetable inside printsSeveral Packaging Resources on One Web Site!

Our newly expanded photo gallery has dozen of new photos of great looking custom printed boxes, mailer envelopes and tapes. If you want to see some eye catching inside prints, there is probably no better place on the web to see a selection.

We have made it easier to find what you need on our blog that has several hundred posts, answering many of the most common questions. Is printing boxes or using printed tape better for your application? What standard colors are available for corrugated boxes?  What is the difference between an RSC box and a die cut mailer? Is white board more expensive than brown board? When are mailer envelopes a better option compared to mailer boxes? All of these questions and more are answered within the library of blog posts. Use the search box to find what you need, quickly and easily.

You will also find additional packaging products and answers with pages focused on sustainable packaging, internal/protective packaging, retail bags and cartons and many other packaging options.

internal packaging solutionsWhat You Will NOT Find on the new Salazar Packaging Site?

You will not find a price list. All of our printing is custom and there are way too many variables to be able to provide pricing accurately. We do not offer “stock prints” so your brand and your design can truly be yours and yours alone.

Additional Help Is Just an Email or Phone Call Away

If you do not find what you need, we always welcome emails and phone calls. The packaging experience of our designers and consultants is measured in decades, not years and our goal is to help YOU make an informed decision. We offer such a wide variety of custom printed, branded packaging for e-commerce, we will guide you towards what is truly best for you, because we are not a one product or one solution company.

Please email Salazar Packaging or call us at 815-609-3600. We would love to help you with your branding or re-branding project.

Related posts:

http://greenpackaginggroup.com/industry-experts/4013/

http://greenpackaginggroup.com/industry-experts/salazar-packaging-new-tag-line-and-logo-same-great-company/

http://salazarpackaging.com/reducing-the-cost-of-shipping-e-commerce-and-subscription-boxes-via-usps/

http://salazarpackaging.com/salazar-packaging-adds-set-up-rigid-boxes-to-sustainable-packaging-product-line/

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