Inside Sustainable and Branded Packaging

Industry News and Perspectives

22 Aug 2016 Salazar Packaging Highlighted in Washington Post Article

twp-masthead-415x57Thanks to much hard work and our unique business model, we have been fortunate to receive a lot of press since we launched our business in early 2007. Once again we were fortunate to have been interviewed SalazarMobileLogoand included in a great article about e-commerce packaging that appeared last week in the Washington Post. Here is the Washington Post link.

Evolution or Revolution?

I am not going to say we revolutionized the world of e-commerce branded packaging but we have most certainly brought it into the 21st century by utilizing the internet and our tremendous experience in the packaging industry to make custom printed packaging  “customer friendly” and affordable for just about any company of any size.  Branded packaging is no longer just for large volume packaging buyers but for anyone who wants to print as few as 1,000 boxes or even just a few hundred mailer envelopes.

For the seller, branded packaging requires a lot more time and effort, compared to what is required selling plain, unprinted stock products. In order to make this feasible, we had to create a more efficient process that engages the customer. In other words, we had to take an industry process that was previously overly complex (sometimes intentionally) and simplify it.

The Modern Packaging Buyer  

We also recognized that the typical packaging buyer had changed and that they wanted to be educated, not “sold”. They appreciate openness and transparency, and companies like ours sharing previously guarded information with them so they are able to make an informed decision. When asked, we provide recommendations but most often we assist customers in determining what is best for them, now and later, by sharing our decades of packaging experience.

We added a highly acclaimed gallery to our web site and openly displayed some of our best work. We also created the largest blog post library in the industry, covering just about every branding related topic for e-commerce and subscription boxes. If a customer has a need for more information on white board versus natural Kraft board, Pantone colors, interior protective inserts, or screen printing – we have a blog post for that. We love customers who want to learn and will provide them of all the information they need to be able to make a great decision on their branded packaging.

With Gratitude

We are very grateful to the Washington Post and every customer who has told someone else about the great experience they had working with us. We are thrilled when they show off their boxes to their customers or share via the internet. That is how we have become the company who makes “packaging that communicates” with only one goal – to help you create the best branded packaging possible, at the lowest possible price.

 

Related posts:

http://salazarpackaging.com/salazar-packaging-the-company-specializing-in-custom-printed-subscription-boxes/

http://salazarpackaging.com/crate-joys-subscription-school-interview-salazar-packaging/

http://salazarpackaging.com/twelve-new-photos-added-salazar-packaging-gallery/

http://salazarpackaging.com/e-commerce-boxes-screen-printing-can-dazzling/

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16 Aug 2016 E-Commerce Boxes with Screen Printing Can Be Dazzling!

two exterior box screensA quick stroll through our Salazar Packaging gallery will show the number of great looking boxes we have helped create for e-commerce and subscription programs. What is not quite as obvious is how many of them wisely used screen printing to help minimize cost and maximize the graphic design impact.

What is Screen Printing on Corrugated?

Essentially the print plate is designed to deliver less ink in select areas to create a lighter (less dense) shade of the same color. For example, it cannot turn navy blue into robin’s egg blue, but you can create two or more shades of the same dark blue without the cost of additional ink colors or print plates. This is most commonly done with black ink to create gray or grayscale copy, but we can do it with any color.

What is the Benefit of Designing with Screens?

As stated above, it opens up the door and imagination in terms of graphic design. Distinct multicolor “looks” are created at minimal expense. By comparison, a second ink color can add as much as 5% and requires another print plate typically costing between $400 and $600. By properly using a screen, the design can be enhanced, creating a two color look, without increasing the cost per box.

SCRA screened interior printHow Much of My Copy and Color Can I Screen?

Generally, if you find yourself screening more than 50% of the copy of any one color, you are probably better off utilizing a second color. Think of screen colors as accent color, in many cases used to create a 3-D type look. It should not be the primary shade being shown or used.

Most screened designs reduce the ink flow and density 50 to 75%, but more or less is possible depending on the color or graphic design. Even though we are not graphic designers, we can refer you to one or will work with yours to make sure you get the design you want at the cost you need.

The Unique, Beautiful Results of Screened Printing   

One color print with screensCheck out the close up of the SCRA box we did where a screen was used inside the box to give the globe in their logo some depth. On the Rockets of Awesome box screens were used to create the gradually fading sky background that would otherwise only be possible with a much more expense print process. One of our old favorites is the Uncommon Goods box where we were able to create a 3-D look drawing of a wine glass, avoiding an expensive photo label. Last but not least. On the Applied Underwriters bobble head tote, screens were used to give their mascot a 3-D look.

Our well trained branded packaging advisors will help you in every facet of your box project including box sizing, internal packaging requirements (foam, pulp, die cut corrugated inserts, etc.) and providing money saving graphic guidance based on the hundreds of boxes we have helped our customers create.

Please contact us via email at Salazar Packaging or call us at 815-609-3600. We look forward to adding you to our long list of customers who are thrilled with their packaging.

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http://salazarpackaging.com/litho-labels-for-exceptionally-attractive-e-commerce-shipping-boxes/

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

 

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11 Aug 2016 Madison Reed Avoids Packaging Waste by Re-Purposing

A box without a purposeIf you are a regular reader of our blog you probably know we recently had the opportunity to help Madison Reed redesign their primary color kit shipper. (See first related post below) The end result was a smaller, greener shipper that has been a hit with customers.

However, Madison Reed had a large quantity of their previous, larger shipper still on the shelf. Wanting to avoid turning them into packaging waste, and consistent with their company philosophy, they opted for a greener solution and decided to re-purpose the replaced box.

Color Kit Plus Box

They asked us if we could figure out how to use the left over boxes, perhaps to ship out a larger two bottle, color kit version that was currently being shipped in an unbranded, generic box. They were not willing to sacrifice their presentation or standards so we accepted the challenge and figured out how to display the products being shipped within the dimensions of the replaced mailer box.

The custom insert that gives it purposeThe end result is terrific and the die cut insert we created holds every component securely and visible to the consumer. Check out their blog post link on the same project.

Madison Reed + Salazar Packaging = Eco-friendly Packaging    

Packaging that is good for the environment goes far beyond exotic materials and minimalist designs. It is about being creative and most of all about being considerate. The easy thing would have been to throw the old boxes away or perhaps recycled them before they had a chance to serve out their purpose. With a little design help, these boxes will serve Madison Reed’s customers well and their product will be delivered in a nice, attractive, branded box. Thank you Madison Reed!What it looks like fully loaded for the customer

If you want to discuss your shipping container or internal packaging design, whether it is a new application or perhaps a re-design opportunity, please contact us at Salazar Packaging or call us at 815-609-3600.

Related posts:

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http://salazarpackaging.com/litho-labels-for-exceptionally-attractive-e-commerce-shipping-boxes/

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

 

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02 Aug 2016 Twelve New Photos Added to Salazar Packaging Gallery

Custom branded envelopes and boxesCustomers and potential customers really enjoy the volume of information we provide to help them learn more about subscription program or e-commerce packaging and the variety of different styles, types and formats we offer. Our blogs at Salazar Packaging and www.GreenPackaging.com are loaded with money saving advice and information. The objective is always to help our friends make informed decisions on whatever it is they want to accomplish in packaging.

Salazar Packaging Gallery

Since its inception a few years ago, our gallery has been a favorite for visitors to see what is possible in packaging when you add a little ink. They also understand why we are known coast to coast as the company that creates “packaging that communicates”.

There you will also see photos that show some of the most common packaging product options available, to help you decide between:

  • RSC or FOL boxes versus die cut mailers
  • Corrugated boxes versus mailer envelopes
  • Plastic versus paper, mailer envelopes
  • Branding tape versus branding packaging containers

 

Packaging Photo Gallery Covering New Areas

As always our work is a direct result of the customers and markets we serve. Some of the new additions are:

  • Packaging for textiles and clothing
  • Right sizing applications to reduce waste and costs
  • Pantone (PMS) colors now available in a lower 3,000 MOQ
  • Unusual die cuts with handles for tote and carry applications
  • No cost color change options
  • Packaging for gifts being shipped via UPS, FedEx and USPS

 

We hope you enjoy these new additions to our site and welcome any questions. Please feel free to contact Salazar Packaging via email or call us at 815-609-3600.

We are grateful to the customers shown in our gallery and the many others who trusted us to create their branded packaging.

Related Posts:

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http://greenpackaginggroup.com/industry-experts/change-the-look-of-your-subscription-or-e-commerce-box-by-changing-board-or-ink-colors/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

http://salazarpackaging.com/pookis-mahi-great-taste-and-frustration-free-packaging/

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27 Jul 2016 Now Geami’s Green Box Ex-Box® is Even Better and ON SALE!

New, improved Ex BoxOne of the most popular products on our store is the Geami Ex-Box that expands as needed, saving precious space and minimizing inbound shipping cost. We are very glad to announce that once again, the product has been improved and easier for customers to use it.

Perhaps the Greenest, Most Protective Packaging Ever!

It is so convenient to use that sometimes we forget to mention all its other attributes including that it protects even the most fragile products being shipped without oversizing boxes and filling it with foam wraps, bubble wraps or messy foam peanuts that NO ONE cares for. Ex Box material is 100% reusable, recyclable and will biodegrade quickly under almost any disposal conditions.

New and Improved Geami Ex Box

Essentially the unwind system on the Ex Box has been modified to make it easier to use, saving time and eliminating waste. The paper is a little wider at 20” (previously 18”) making the new box dimensions: 24” X 19-1/2” X 8.5”, previously: 20-1/2” X 12” X 7-1/2”. This increased the weight from past 18 pounds to the new, larger system at 25 pounds.

It is still relatively compact, occupies little space (compared to non-expanding product options) and one Ex Box is still the equivalent of FIVE of the old, bulky, pre-expanded Green Wrap product that so many people came to know and love.

Save $15 per Case through September 30, 2016

The brown on white version of the new and improved Ex Box is already in stock and available on our Globe Guard Green Packaging store at this link. A white over white version is expected in a few weeks and will be added as soon as it is available.

All Ex Box products are on sale through the end of September, 2016 at the lowest price ever of $60 from the normal list price of $75 per case.

Please let us know if you have any questions about this or any of our other ecofriendly, stock or custom printed packaging products for e-commerce and subscription boxes.

Related posts:

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http://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

http://www.greenpackaginggroup.com/industry-experts/four-things-you-probably-did-not-know-about-custom-printed-corrugated-mailer-boxes/

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20 Jul 2016 ALL stock Cooler Boxes on Closeout!

RSC insulated cooler boxes also available (1)There is no doubt that our foam lined boxes are the greenest temperature controlled packaging solution available anywhere! Unlike other available insulating products, our foam is 100% biodegradable and because it is corn based, if it is not reused or recycled, it will breakdown quickly and harmlessly in any landfill scenario.

However, we determined that it did not make a good “stock” product for our Globe Guard green packaging store. To put it simply, whatever size we had available in stock, it was rarely the correct size needed so it defeated the purpose of a stock program.

Cooler Boxes are Made to Order

Going forward, all of our cooler boxes will be made to any size you need and details will follow, but basically the minimums will be:

  • 200 minimum for any unprinted standard RSC box size
  • 500 for any unprinted custom size RSC box size
  • 1,000 for any custom printed, standard or custom RSC box size

The inserts will still be available in 1”, 1-1/2” or 2” thicknesses and they can be assembled for convenience or ship unassembled for shipping and storage efficiency.

Stock Cooler Boxes Priced to Sellcustom cooler boxes

Our remaining inventory of stock boxes is as follows:

  • 10” x 10” x 10” box size, with 1-1/2” thick foam = inside usable pack area of 7” x 7” x 7”, packed 4 coolers per case, only 6 cases (24 coolers) remaining.

Close out price – $ 24.00 per case ($6.00 per cooler) plus actual shipping cost.

  • 12” x 10” x 8” box size, with 1-1/2” foam – inside pack area of 9” x 7” x 5”, packed 3 coolers per case, only 23 cases (69 coolers) remaining.

Close out price – $24.00 per case ($8.00 per cooler) plus actual shipping cost

  • 12” x 12” x 12” – box size, with 1-1/2” foam – inside pack area of 9” x 9” x 9”, packed 2 coolers per case, only 11 cases (22 coolers) remaining.

Close out price – $18.00 per case ($9.00 per cooler) plus actual shipping cost

Please remember ALL products listed above are subject to prior sale and will not be back ordered at these close out prices. (as of 7/20/16)

Even though these products are shown on our store and more product detail is available there, if you are interested in making a purchase, we suggest you call us at 815-609-3600 rather than try to place your order on line so we can give you up to the minute available inventory. That will also enable us to determine actual shipping cost for your order, shipping to your specific address.

You can call us at the number above with any questions or contact us through our Globe Guard Products web site.

Related posts:

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http://salazarpackaging.com/black-river-caviar-selects-globe-guard-cooler-boxes/

http://salazarpackaging.com/cooler-shipping-box-season-is-almost-here/

http://greenpackaginggroup.com/industry-experts/shipping-boxes-for-meals-by-mail-programs/

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24 Jun 2016 Eleven New Stayflats®, Rigid Mailers Added to Globe Guard ® Green Packaging Store

Up to six colors custom printThere are times when a box is not necessary and a traditional mailer envelope is not enough. For those applications, nothing beats a good rigid mailer that provides protection at a minimal price with no additional packaging needed, such as protective stiffener paperboard or corrugated sheets.

We are very happy to announce the addition of six new sizes of rigid mailers to our store site, www.GlobeGuardProducts.com. These new sizes include:

New Rigid Mailer STOCK Sizes Available in Kraft and White –

13” X 18”

17” X 21”

18” X 24”

20 X 27”

New Rigid Mailer STOCK Sizes Available in White only –  

5-1/8” X 5-1/8”

9” X 6”

22” X 27”

Kraft and white Stayflats(R) rigid mailer envelopesTwenty-Three Sizes and Color Combinations Now Available

The 11 sizes above are added to the 13 Stayflats® already available on our store bringing the total up to 11 Kraft and 13 white sizes.

If none of those are the correct size for you and your product, please talk to us. Other (non-listed) sizes are available and if the application is large volume, custom sizes are also available.

All Sizes Are Also Available Custom Printed

The company that is a national leader in “Packaging That Communicates” is also able to custom print any of these stock sizes or a custom size if that is what you need. The minimum for a basic one or two standard color print with less than 25% ink coverage is only 2,500, but if you need a flood coat or PMS specific color the MOQ only increases to 5,000.

Tell us what you have in mind or show us your graphic design and one of our experienced people will be glad to show you how to achieve the best look at minimal cost.

Keep in mind this is one product type in a wide selection of branded boxes and mailer envelopes including bubble lined and unpadded, poly mailers, and unpadded paper mailers as well as die cut mailer and RSC style shipping boxes.

Give us a call at 815-609-3600 or contact us at Salazar Packaging to discuss your specific unprinted or custom branded packaging needs.

Related posts:

http://salazarpackaging.com/minimum-custom-printed-packaging/

http://www.greenpackaginggroup.com/industry-experts/mailers-envelopes/custom-branded-shipper-envelopes-in-five-easy-steps/

http://salazarpackaging.com/new-rigid-mailers-white-kraft/

http://greenpackaginggroup.com/industry-experts/custom-printed-stayflat-mailers/

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17 Jun 2016 Buyers Guide to Partitions, Dividers, and Die Cut Inserts for  E-commerce and Subscription Boxes

24 pack with partitionsAt first glance, adding packaging may appear to be adding cost, but in most cases, utilizing internal packaging in the box you ship out can dramatically reduce your overall costs. Beyond increasing profitability there are many good reasons to utilize partitions, dividers, and die cut inserts. They include:

  • Protecting products during shipment and preventing “product to product” or label damage
  • Reducing labor cost and increasing productivity by eliminating time consuming loose void fill or protective wrap (bubble, foam, etc.)
  • Enhancing the customer experience by creating a better presentation

There are three basic types or categories we are focusing on in this blog post:

Partitions

Whether they are made of corrugated or paperboard, these are typically vertical in design and can be made in just about any configuration you may need. Examples:  2×2 = 4 cell, 4×3 = 12 cells, etc.

Even though they are most commonly used in the bottled beverage industry to separate glass bottles, the photo showing coffee “K-cups” demonstrates how they can bring order to a box and product that might otherwise be difficult to arrange and present to your customer.

They are easily made to any size WITHOUT any type of tooling or cutting die required. The minimum for most partitions is 1,000, but that MOQ can vary depending on size and material type.

Partition tip: Pay the few cents more to have your partitions pre-assembled. The automatic equipment used at the plant adds minimal cost and saves you hours of costly labor and time when you are trying to meet a box deadline.

50-50 longitudinal  scored pad insert divider  - CopyDividers

The best way to describe a divider is an open top, horizontal partition. These are used whenever product visibility is important. Products can be separated for protection and elimination of damage while they are neatly arranged for the customer’s view delivering that retail experience in an e-commerce package.

Dividers can also be made of paperboard or corrugated, in either white or standard brown. For most, the MOQ is 1,000 and they usually do not require design time and can be produced quickly.

Divider tip – avoid the temptation to add cut outs, holes, slots, etc. so you can avoid custom tooling or cutting dies. If you apply the KISS principle, you keep the cost minimal while maximizing the benefits.

Die Cut Inserts

To create separation and protection with maximum visual impact, especially for unusual shapes and sizes, a custom die cut insert is the way to go. They do require a custom cutting die and may require design time, but typically the result is well worth the onetime costs. Packaging time can be greatly reduced with a product layout that is visually appealing.

Two cavity die cut insertMost inserts are made of corrugated board, in many cases E-flute gives a more attractive, less “industrial” look. They are also available in white or standard Kraft (brown) with a minimum 1,000 per configuration. Keep in mind the cutting die required for each configuration will likely cost hundreds of dollars. In addition, other than the simplest designs will require some time to create but we can usually give you an idea of what it will take over the phone.

In some situations an insert design MAY be able to hold different product combinations or counts. Talk to us about all of your products and we may be able to help you create a versatile, flexible insert or at the very least create different (multiple) inserts that fit in one universal shipping box.

Die cut insert tip: Complete the professional look of your die cut mailer by adding color and/or custom printed copy. The inserts are already being die cut so adding ink is surprisingly affordable.

Additional Internal Packaging Options

We offer one of the widest variety of internal packaging products in the industry. Other options include molded pulp, molded plastic trays, as well as various formulations of molded and die cut foam.

What is the best option for you? There are a number of factors including the product being shipped, the volume, your budget, and the look you are trying to achieve. If in doubt, call us at 815-609-3600 or contact us at Salazar Packaging for a no cost, no obligation review of your needs.

Related posts:

http://salazarpackaging.com/enhance-your-consumers-experience-with-scored-pad-dividers/

http://salazarpackaging.com/custom-inserts-for-stock-and-custom-mailer-boxes/

http://salazarpackaging.com/green-packaging-solutions-seven-things-you-probably-did-not-know-about-corrugated-partitions/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

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23 May 2016 ALL Subscription and E-commerce Unprinted, Stock Corrugated Mailer Boxes on Sale!

Unprinted, eco-freindly corrugated mailer boxesFor the very first time, EVERY unprinted mailer box in stock is on sale for a minimum of 15% to 20% below our low standard list prices until the end of June, 2016. We have a variety of sizes available for just about any subscription box or e-commerce program.

best priceLow Minimum Purchase, Reasonable Shipping Cost 

Every box is available in either a low 25 or 50 boxes per bundle quantity making them ideal for subscription start-ups and e-commerce needs. Most sizes ship anywhere on the USA mainland for a low $10 per bundle but never any higher than $25 per bundle for larger, heavier boxes.  Check out our www.GlobeGuardProducts.com web site for details.

Size Options

More are coming soon, but for now all twenty-one stock sizes are on sale. The sizes range from the two smallest – 5” X 4” X 3” and 5-3/4” X 5-3/4” X 1-7/8” ideal for jewelry, personal care products and even e-juice, to the two largest 12-1/4” X 9-1/4” X 4” AND 14-1/2” x 9-1/2” x 3” that are very popular for snacks and clothing applications. Even our two newest sizes are on sale – 11” X 12” X 2” which is a more decorative E-flute box that is ideal for dress shirts, ladies tops, tee shirts, and baby apparel to our 6” X 6” X 2” that has become a favorite for cosmetics as well as razors and blades.

There is a size for everyone and keep in mind we have cutting dies for over fifty other sizes that are not stock, so if you need a specific size let us know and we can run it for you printed or unprinted in a low 1,000 MOQ.

Custom printed subscription boxes made easyBranding is More Affordable Thank You Think  

Keep in mind all of our stock and non-stock boxes can be easily custom printed at minimal additional cost with a 1,000 MINIMUM run. One or two colors, inside and/or outside print, white or Kraft (brown) board are available. We have printed hundreds of subscription and e-commerce boxes so we know how to make the process easy, inexpensive, and fast with the first time order of any new box, usually shipping within two weeks. Even low volume users can accomplish branding as you can see in the first ‘related post” below.

Please contact us at Globe Guard Products or call us at 815-609-3600 to discuss your plain or printed packaging needs. Keep in mind this sale ends on June 30, 2016 and is limited to inventory on hand. Let us know if you have any questions or if you would like to see a sample or two.

 Related posts:

http://greenpackaginggroup.com/industry-experts/branding-options-for-low-volume-corrugated-packaging-applications/

http://www.greenpackaginggroup.com/industry-experts/seven-reasons-right-size-subscription-box/

http://www.greenpackaginggroup.com/industry-experts/four-things-you-probably-did-not-know-about-custom-printed-corrugated-mailer-boxes/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-and-branded-corrugated-boxes-achieve-great-designs-by-avoiding-common-mistakes/

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09 May 2016 Geami Ex-Box on Sale Through May 31, 2016!

white on Kraft demoLast year when Geami dropped their selection of colorful, pre-expanded “Ready Rolls”, many loyal customers were disappointed. They loved the wide variety of available stock colors they could buy one roll at a time, but no one loved the shipping cost. Each box was bulky with low weight but large cubic inches making it very expensive to ship.

Ex-Box Solves Many Problems at Minimal Cost.

Gone is the selection of colors and the only two available colors are white tissue on Kraft paper and white tissue on white paper. However, because this material does not expand until it is used, it is compact and each “Expander” box is the equivalent of FIVE pre-expanded Ready Rolls.

This makes the Ex-Box easy to use (see video), comparatively inexpensive to buy, tremendously less expensive to ship, and it can be stored just about anywhere, making it the ideal protective and decorative packaging solution for a limited space situation. You can’t say the same for most loose fill or cushioning products such as bubble, peanuts or almost any type foam.

white on white ExBoxGeami Ex-Box on Sale! 

We have both colors of Ex Box in stock, on our store and available on sale through the end of May, 2016. When you try it you will understand why it remains a favorite for many large e-commerce retailers shipping fragile products via UPS, USPS and FedEx.

Check out the www.GlobeGuardProducts.com green packaging store and see the wide variety of effective, environmentally friendly packaging solutions we offer. As always, contact us through Globe Guard web site or call us at 815-609-3600 if you have any questions.

Related posts:

http://salazarpackaging.com/new-geami-greenwrap-exbox-is-available-on-globe-guard-green-packaging-store/

http://greenpackaginggroup.com/industry-experts/the-many-forms-of-eco-friendly-protective-cushioning-void-fill-and-other-interior-packaging/

http://salazarpackaging.com/geami-greenwrap-ready-rolls-colors-discontinued/

http://salazarpackaging.com/new-geami-greenwrap-exbox-is-available-on-globe-guard-green-packaging-store/

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