03 Sep 2015 Why Use Globe Guard® Stock Mailer Boxes?
If you are pre-launch or just getting started on your subscription box or e-commerce program, there is no better or more eco-friendly way to begin shipping your customers’ orders. Globe Guard® boxes are always at least 60% recycled content, as well as 100% recyclable, repulpable, biodegradable and even compostable.
Professional packaging look/ Small Investment
The most important benefit they provide a startup company or product is the fact that only a minimal investment is necessary. You can select a stock, popular size from our mailer box section of our www.GlobeGuardProducts.com store and order a bundle of as few as 25 or 50 boxes. Adding a custom printed label provides the initial branding and you are on your way!
We know many have been dreaming for weeks, months, or even years about the way their custom printed box is going to look. Some sadly discover their vision is not practical or in some cases, even printable. Using a stock box can help a company get started until the business and volume can help justify the vision.
Additional benefits of using a stock box in the beginning
Above and beyond the minimal investment mentioned above, and saving money at a time when you may have zero or little cash flow, there are other advantages of using a stock, unprinted Globe Guard ® box:
- They make it easy to implement a packaging “plan B” if necessary.
What if your initial box ends up being too short, to narrow, or too tall? You start out with no history about products, customer preferences or volume, so everything is essentially a guess. If you guess wrong, changing sizes is so much easier and less expensive if you haven’t already invested possibly hundreds or even thousands of dollars in a cutting die, print plates, or a minimum order quantity (MOQ) of 1,000 boxes.
- Custom printing is inflexible.
I often tell people the true story of how we rebranded our company six months after we officially launched. Customer feedback indicated the name was too long and our tag line and logo confusing. So before we had too much invested in our initial brand, we chose to re-brand. The less you have invested the better until you gain some of that all important customer feedback.
- Converting to custom printed boxes is a breeze, when you are ready!
If you have been using one of our stock, unprinted boxes, and the size is working perfectly for you, and your volume and cash flow grow, we can easily begin custom printing that specific box size for you. We can grow as you grow with a basic one color design to get started, maybe you add a second exterior color later, and then possibly you add inside print as your brand grows and you are ready to eliminate some more manually applied stickers and labels.
When is the right time to switch to custom printed boxes?
The answer varies from one situation to another mostly focused on affordability and how sure you are that you will not be making any other changes soon. Print plates cannot be modified so the goals are no regrets and no unnecessary expenses. I usually suggest waiting at least 90 days after launch or when you get up to 300 to 400 shipments or subscribers per month
As always, if in doubt, email us at Salazar Packaging or call us at 630-551-1700. We will be glad to discuss your specific needs with you.