Information Center

15 Feb 2017 ALL Unpadded Stock Paper Mailer Envelopes on Sale PLUS Free Plates for Custom Prints!

Stock Unpadded Paper Mailer EnvelopesOne of our customers’ favorite alternatives to a shipping box is our unpadded, paper mailer envelopes.   This product has proven to be a winner, especially when shipping clothing and apparel.  A few of the reasons these have worked so well are:

  • They are relatively low cost
  • Custom printing is easy, with a low one-case minimum
  • They are easily stored and take up very little space
  • They can reduce outbound shipping costs compared to mailer and RSC boxes
  • They are available white or brown (kraft)
  • Wide selection of sizes including flat and gusseted
  • They are considered a green packaging product with 50% recycled content and they are also 100% recyclable with any paper waste

Stock Mailer Unprinted Envelopes on Sale through April 30, 2017

Every size, white or Kraft, UNPRINTED gusseted or flat, is on sale through the end of April with a savings of at least 10% on every SKU. You can see the complete selection on our Globe Guard Products green packaging store web site.


Free print plates for five or more cases until 4-30-2017Custom Printing Also Discounted and FREE PRINT PLATES!

We have already mentioned the low one case minimum for custom printing, but another first time hurdle can be the cost of print plates. They are typically priced low (compared to plates for boxes) and are a onetime expense, but that initial cost can add up, especially if you need more than one size mailer. Until April 30th, all print plates are free for orders for five or more cases, PER SIZE.

Most print plates cost between $75 and $125 dollars per color and per size so the potential savings is substantial and there is no better time to make the move to custom printed mailer envelopes. Even “low cost” labels can cost more per envelope, require labor and will never look as good as finished, branded mailer envelopes.

Please contact us at 815-609-3600 if you have any questions or email us at Salazar Packaging. With a full selection of mailer and shipping options, we are sure to provide you with the best solution for your specific needs.  Keep in mind the sale on unprinted mailers ends on 4/30/17 as does the free plates for the purchase of five or more cases.

Related posts:

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http://salazarpackaging.com/buyers-guide-branded-e-commerce-packaging-clothing/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-packaging-options-for-shipping-apparel/

http://www.greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/

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06 Feb 2017 How to Select a Packaging Supplier for your E-Commerce or Subscription Box Application

e-commerce, custom printing, Salazar PackagingIn case you have not noticed, (we certainly have) there are a lot of people dabbling in packaging for e-commerce, and specifically branded packaging. As part of an extensive New Year market analysis we reviewed many of our competitors and compared our list of products and services to theirs.

What we found are a lot of good companies who do just a few things well and that is probably a wise approach for them, especially if they are relatively new to the industry. At our company, our principals have over sixty years of combined experience, our company is on the verge of celebrating our tenth anniversary and we are proud to say we are one of the pioneers in ecofriendly, custom printed e-commerce packaging. We are considered a market innovator, enhancing consumers unboxing experience before it became trendy or the WOW factor was labeled as such.

A Checklist to Help you Make a Good, Long-term Choice

Here are the specifics we suggest you compare and consider when searching for a new supplier to satisfy your e-commerce packaging needs:

  • Does the potential supplier offer a selection of green, eco-friendly packaging options?
  • Does the company offer a variety of branded packaging solutions such as mailer envelopes, and other styles/types of custom boxes such as rigid wall and folding paperboard?.
  • In corrugated, do they have a variety of design options such as FOL, RSC, die cuts or book folds?
  • Does the company have a variety of printing process options such as digital, flexographic or offset?
  • Can they help guide you in terms of graphic design to maximize the impact and minimize prepress (plate/art) charges?
  • Do they have the ability to create custom designs and sizes?
  • Can they create custom internal packaging solutions for protection and presentation such as molded pulp, foam, die cut corrugated, etc?
  • Have they helped create hundreds of successful, attractive e-commerce boxes? (Please see our web site gallery for examples)

All of the Above?

Few companies can claim a positive answer to all of the questions listed above but without hesitation we can. In this age when there are so many “specialists” focused on one thing, a broader and more experienced perspective can save you valuable time and money.

Will branded RSC boxes or mailer envelopes cost less to implement? How can you reduce your labor or shipping cost? What is the best way to cushion and protect your product? How can you best print your five color logo? Is digital the best print option for my graphic design?

Putting ink on a box is easy. Printing a great looking box is considerably more difficult and developing a perfect packaging solution or strategy is not something that everyone is equipped to do.

For “packaging that communicates” please feel free to contact us at Salazar Packaging or call us at 630-551-1700* for a no cost, no obligation review of your specific needs.

*Please note our new number    

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http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

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16 Jan 2017 Balancing Protection and Presentation on E-commerce and Subscription Boxes

e-commerce, shipping, subscription, mailers, shipping inserts, corrugated mailersThe worst possible customer experience is for an eagerly awaited product to arrive damaged or broken. In addition to having a very disappointed customer, you also have to deal with product replacement, which can make a profitable order very unprofitable, very quickly.

At the same time, most clients want high product visibility and a great experience for their customers when their package is opened. No one is eager to unwrap yards of foam or bubble cushioning material, wads of packing paper, or to sift through a box of foam packing peanuts or other loose fill cushioning product.

More Than a Pretty Shipping Box

We have learned that a great graphic design and print job is quickly overlooked when the glass jar of salsa being shipped, shatters. That is not the type of presentation anyone had in mind.

We are very proud of the printing work we do and a tour through our photo gallery will show great colors, creative designs, and boxes obviously designed to impress. However, properly protecting the product being shipped should always be a key consideration when the true, overall cost of a damaged shipment is factored in. We are especially careful with fragile products or anything in a glass container including sauces, candles, e-juice, and even liquor.

eco-friendly shipping, food shipping, e-commerceE-commerce packaging Solutions That Help Protect Without Sacrificing Appearance   

Few organizations deliver the WOW factor as often or as consistently as we do, but unlike companies who only print boxes, we create total packaging solutions that are customer and product specific. We fully understand what happens when a package is dropped and effect that impact and shock has on the packaging and product being shipped.

When it comes to internal/protective packaging, there are no “standard” or one size fits all answers, so we have gathered some of the best protective and green packaging products available, and more importantly, our experienced people know how to use them to help you deliver a great looking package at the lowest possible cost.

Here are a few examples of the type of protective, cushioning products we offer:

Die Cut Corrugated Designs – Typically a custom cutting die is required but these are by far the most popular because they have a low 1,000 MOQ, are relatively low cost, and extremely eco-friendly. Customers appreciate the high recycled content and the fact that they are easily recycled and re-pulped.

Corrugated and Paperboard dividers and partitions – Usually they do not require any type of tooling or cutting die. They are not designed to provide any cushioning but sometimes all that is really needed is product isolation and/or separation.

Die cut or molded foams – We have a dozen foam formulations available ranging from very soft and cushioning to very rigid and strong. Different foams for different applications makes this the most versatile option available.

Inflatable packaging products – If the volume is higher, 400 to 500 shipments per day, it is possible the best solution for you is an inflatable packaging system able to make pillows or even bubble on demand.

Molded Pulp – Usually the minimum and the necessary mold/tooling costs are higher but for some applications there is no greener or less labor intensive solution. Usually molded pulp is a great solution for the same size and shape product being shipped in volume. Example – cell phones.

No cost, no obligation application review

What is the best product and packaging process for you? As you may have gathered, there are a number of potential options and many factors we consider when helping you develop the appropriate packaging strategy.

The best way to find out is to contact us at Salazar Packaging via email or call us at 630-551-1700 for a confidential and free analysis of your requirements and objectives.

Related posts:

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http://greenpackaginggroup.com/industry-experts/save-big-money-on-sustainable-packaging-with-custom-inserts-for-stock-mailer-boxes/

http://salazarpackaging.com/buyers-guide-partitions-dividers-die-cut-inserts-e-commerce-subscription-boxes/

http://salazarpackaging.com/enhance-your-consumers-experience-with-scored-pad-dividers/

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30 Dec 2016 Paperboard Folding Cartons Are Now Available and On Sale!

Paperboard cartons, custom printing, branding, eco-friendly shippingWe recently added this popular product to our store and the response has been terrific. So we are pleased to announce that all twenty of the new stock sizes are on sale until February 28th, 2017.

White and Kraft are both Eco-Friendly!

Both colors are 100% recyclable, biodegradable and can be re-pulped into new board and packaging.

White boxes are 100% recycled content including 35% post-consumer waste.

Kraft cartons are 100% recycled content including 90% post-consumer waste.

paperboard folding carton, white paperboard, kraft paperboard, recycledCustom sizes available with low 2,500 MOQ

If none of the twenty sizes shown on our store are what you need, please contact us and ask. Chances are, the size you need is available but has not been added to the store, yet.

If not, we can create any size and design you need for a low minimum of 2,500 cartons. Your unique size may require a onetime purchase of a cutting die, but the fit will be perfect for your product and application. .

Custom Printing is always an available option at Salazar Packaging

Almost every product we offer is available custom printed and branded, and this applies to our paperboard cartons too! The minimum is a very low 2,500 cartons and the initial art/plate charges are minimal.

Contact us today for a no charge consultation with one of our branded packaging experts. We are committed to helping you determine what packaging product is best for you and your application. Call us at 630-551-1700 or contact us via email at Salazar Packaging.

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http://salazarpackaging.com/green-packaging-paperboard-versus-corrugated/

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05 Dec 2016 Owl Crate Jr. Delivers the WOW factor to an Even Younger Children’s Book Market

Owlcrate, flexographic printing, custom printing, e-commerce, subscription packagingWhoever said the digital media explosion would result in the ultimate demise of printed paper books obviously did not realize the only thing that is really changing is the way books are purchased and delivered. I admit I have been surprised by the number of subscription book boxes that we have helped launch successfully. Books for different demographics, different ages, and different genres are all unique and growing in popularity.

Owl Crate Now Serves 8-12 year old readers   

One of our favorite book selling customers is Owl Crate and we have been grateful to produce their standard black on Kraft “young adult” printed boxes. When they decided to launch a program aimed at 8-12 year olds, they wisely decided that their new box not only had to be different dimensionally, it should also have a little more “pop” in graphics while still maintaining their brand identity.

Owl Crate Jr.e-commerce, custom printed shipping boxes, subscription packaing is born

As I have often written, we are not graphic artists, but after printing hundreds and hundreds of boxes, we certainly know what works and what will not. We also know how to get the most for your money, minimizing box and pre-press costs like cutting dies and print plates.

Surprisingly, this experienced, knowledgeable graphics guidance we offer is free to you and your graphic artist. BTW if you don’t have one, we can refer you to one that understands the advantages and limitations of a good graphic design for flexographic corrugated printing.

We worked with our friends at Owl Crate and helped them come up with a great, flexographic printable design that is one color flood coat over white board inside and blue and white ink over Kraft board on the outside. The end result is a beautiful, eye catching print with only three print plates.

If you need a holiday gift idea for that young book worm on your gift list, check out their holiday offering at: http://owlcrate.com/ocjr. If you want to talk to someone about creating a wonderful customer experience with your e-commerce packaging, contact us via email at Salazar Packaging or call us at 630-551-1700.

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http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

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29 Nov 2016 Unico Nutrition’s Packaging Is Designed for Double Duty Use, Inside and Outside

reverse print | Unico Nutrition | Salazar PackagingThe goal of branding is to always create a great impression. Unfortunately, that positive message is short lived since the packaging used for e-commerce typically ends up in a recycle bin.

Unico Nutrition creates unique dual purpose graphic design

Unico Nutrition makes excellent natural sport supplements for women. They are also a very clever, unique company that decided to give their e-commerce packaging a second life by designing it so it can be unassembled, colored, and reformed inside out for use long after the product it contained is received and consumed.

We all know e-commerce boxes take a beating during shipment and typically arrive looking dirty, banged up, and covered with tape and labels. However, the inside of the box is usually clean and pristine, so being able to turn the good/clean face out is the key to an extended box life and repurposing the packaging.

The brand lives on!

Whether a dual side use and print is for coloring or decorating or simply for a unique storage box that is more likely to be kept or used – the branding continues to impress and be noticed. After all, isn’t that the primary goal of all good branding and custom printing efforts?

Don’t hesitate to contact us if you have an idea you want to discuss. As usual, the minimum is a low 1,000 boxes and will require the purchase of print plates inside and outside, but that onetime expense can clearly make your marketing and branding efforts that much more effective.

You can call us at 630-551-1700 or contact Salazar Packaging via email so one of our trained and experienced branded packaging advisors can help you get the maximum wow factor for the lowest possible cost.

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09 Nov 2016 Do clothing products require bubble lined or padded envelopes?

mailer envelopes, e-commerce, soft goods shippingWhy do your clothing products require bubble lined or padded envelopes?

In a reversal of the norm, this is actually one of the FAQs I most often ask people calling or emailing us. I probably ask this question at least once a week and I have yet to have anyone ever give me a good answer.

People will often ask us for cushioned, padded, or bubble lined mailer envelopes to ship everything from tee shirts to lingerie. The fact is if the exterior of the mailer envelope is strong and dependable, the cushioning material layer adds nothing but cost. In the case of envelopes with a paper fill and padding, it is even worse. Padded mailers add a lot of shipping weight as well.

A few of the misconceptions I have heard include:

Padded packaging provides protection

The fact is that unless there is something fragile about your clothing that could potentially break (for example rhinestones) shock absorption is really not necessary. During shipping, thin packages and mailer envelopes may end up under a larger, heavier box, but normally that does not damage the apparel being shipped.

Padded packaging provides moisture protection

Some shippers believe an inner liner of padding, -especially plastic bubble- creates an additional layer of moisture resistance. Technically it does, but as I usually tell people, even corrugated boxes and paper mailers provide all of the water resistance needed in most weather delivery scenarios.

Padded packaging saves time

I suppose compared to a box with a loose void fill product like packing peanuts or an envelope with product wrapped in foam or bubble wrap, an envelope pre-lined with a cushioning material is indeed a time and labor saver. However it is not faster than no cushioning and when you are shipping clothing, no cushioning is typically all that is required.

Question: What is the Best Solution for E-Commerce Packaging?

Answer: Whatever packaging product is best for you, the product being shipped, and your customer.

Yes, we do offer bubbled lined mailers with a poly or paper exterior. We also sell a wide variety of unpadded paper and plastic mailer envelopes. In addition, no one beats us on our selection of die cut mailer boxes or standard RSC style shipping boxes. So there really is not an e-commerce packaging solution that we do not offer, so we are not likely to steer you wrong.

We encourage you to call us at 630-551-1700 or contact Salazar Packaging via email and we will be glad to help you make an informed decision. There is no cost to talk with us. Taking advantage of our decades of experience can save you a very time consuming and costly mistake. The options are many but only one is the best.

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http://salazarpackaging.com/minimum-custom-printed-packaging/

http://www.greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/

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31 Oct 2016 Genial Day Selects Salazar Packaging and Corrugated Board for New Eivi Packaging

custom-print-on-triple-white-board, packaging, custom printingThose of us who have been in packaging for a few decades know that the rules were pretty firm: you use paperboard for custom printed retail packaging and corrugated board for shipping applications. Period.

However, that strict line has become fuzzy over time, thanks to improved ink and substrates in corrugated packaging, but more importantly, a demand by the market for dual purpose packaging. That is packaging that has great graphics for retail display AND can also serve as a shipper for e-commerce applications.

Genial Day – Great New Product for Women

They were looking for dual purpose packaging and after considering a paperboard folding carton, saw some of the great looking corrugated boxes we have created on our website gallery.

After reviewing their application and graphics requirements, we were pleased to tell them we could direct print using a lower cost flexographic print process and help them avoid a much more costly litho label process. (See first “options” related blog post below).

triple-white-boardKeep in mind not all graphics are able to be printed using a flexographic print process but because we are used to printing high quality, challenging designs, it was a good fit for us. For a little cleaner look we also suggested triple white board that eliminated the brown fluting visible on the cut box edges. The end result is a great looking, custom printed box at the lowest possible cost.

Check out the Genial Day web site and Kickstarter video.

Paperboard is an Available Option

Please understand, we are not anti-paperboard. We makes boxes, cartons and trays in paperboard as well as corrugated. The key however, is to use the correct substrate for each application.  Since we offer both board options, we never have to force an application into a material that is not right for the customer or the product being packaged.

What is the right product and process for you? A free and brief consultation with one of our branded packaging advisors is sure to get you on the right path. Do not hesitate to contact us at Salazar Packaging or call us at 630-551-1700. We look forward to helping you with your project.

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http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

http://salazarpackaging.com/salazar-packaging-highlighted-washington-post-article/

http://greenpackaginggroup.com/industry-experts/4145/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

 

 

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20 Oct 2016 Design Options for E-Commerce and Subscription Boxes

custom printing, salazar packaging, One of the most commonly asked questions is “what are my options”? The question is typically asked by people who are interested in enhancing the customer experience and making their boxes stand out in an increasingly crowded marketplace.

With Volume Comes Options

It may seem unfair, but the sad fact is that the number of creative options available to you increase as the order size increases. Some of the most attractive design options are basically cost prohibitive on a cost per piece and/or in terms of preproduction costs. There are no hard and fast rules and much also depends on the graphic design, but here is the way it basically breaks down:

Low speed, low volume digital printing – We do NOT offer this type of printing but it is usually the best option for people needing under 100 boxes or even up to as many as 1,000, especially if the graphic design is more complex with many colors. It may require some art or prep charges but no print plates are necessary, making it ideal for onetime runs. Depending on quantity, it may require a one-time cutting die and that cost can vary from a few hundred to much more depending on the box size and how many impressions are being printed at one time.

Flexographic printing – This is the most popular option and we have a very low but firm 1,000 minimum. It has some limitations in terms of graphics, and each color requires a one-time investment in a print plate and possibly a cutting die. Using one of our over 120 popular stock die sizes eliminates the die cost. Compared to Digital, flexo is always going to be substantially lower in cost.

High speed digital printing – Basically the same pros (great graphics, no plates) and cons (higher cost) as low speed digital but at a reduced cost because it runs at higher speeds. Rarely is this a good option for orders under 1,000 boxes.

Laminated sheet or board – It is often called litho labeling and that tends to be misleading because it is not a label in the traditional sense. The print limitations of flexographic printing directly on corrugated are eliminated by printing on a higher quality substrate using an offset process. That means that many colors, great images, glossy finishes or just about anything is possible. The printing is typically done on an 80# paper for a top sheet lamination application or SBS board, usually 10 pt, for an Asitrade type lamination. It can get complicated, but we make it simple and affordable.

Due to board minimums, your minimum will vary from around 3,000 to as much as 8,000, depending on the size of the box being printed. The cost will be higher than standard flexo, but the graphic possibilities are unlimited. The cost of traditional flexo print plates is also avoided, which can really add up on a four or five color design.

Which Printing Process is Best for You?

Our branded packaging advisors are well trained and experienced to help you make that decision. The factors that will be considered include:

  • Order quantity
  • Order frequency (one time or repeating)
  • Graphic design
  • Timetable
  • Cost per box limitations
  • Budget for pre-production costs

By offering a complete menu of printing options, after all factors are considered, we are sure to guide you to the best solution for your specific application. Contact us at Salazar Packaging or call us at 630-551-1700 for a confidential, no cost, and no obligation application review.

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http://greenpackaginggroup.com/industry-experts/e-commerce-subscription-boxes-make-great-impression-unique-inside-prints/

http://salazarpackaging.com/short-or-single-run-packaging-solution-think-digital-printing/

 

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22 Sep 2016 White Printing on Kraft (Brown) Corrugated Boxes

3-shades-of-white-on-kraft-boxesWhen I first started blogging about sustainable and branded packaging my concern was that I would run out of material after a few months. However, hundreds of posts and several years later, we are still going strong, mostly because of great questions and inquiries from customers and potential customers.

This week I was once again told by a customer that a different supplier had indicated “you cannot direct print white on Kraft corrugated board.” So I decided it would be a great blog post topic to correct this common misconception.

White on Kraft Branding – Tricky But Not Impossible

A quick visit to our gallery on our website shows several boxes that are printed white on Kraft, so obviously it can be done. The challenge is creating the specific shade of white a customer may want. We have successfully printed three slightly different versions:

  1. Low density – a transparent, almost white wash look which is the common preference for many ecofriendly products because of its soft, “natural” look.
  2. Medium density – semi opaque for slightly sharper graphics
  3. High density – a pure white that we can apply heavily to achieve almost full opacity for greatest white to Kraft color contrast.

To accomplish the third (high intensity) level we typically use an ink formulation that our people helped develop. Our ink supplier has named it “Salazar White” because it differs from most other whites in that opacity is achieved without reducing the overall whiteness. In other words, we do not create opacity by making the white more gray.

inside-reverse-print-on-white-boardTotal Opacity Guarantee?

The big variables in direct printing are board porosity and board color. Natural Kraft board can range from a light brown (tan) to a darker shade of brown and even at times with a hint of red. Just like no two trees are identical, no two boxes are identical. That color difference can be even greater on high recycled content board like we offer.

Corrugated board also varies in porosity which determines how it absorbs ink, a large contributing factor in ink color density. Corrugated is like a sponge and it absorbs humidity. So a box will print differently on a cold January day than it will on a hot and steamy July day. We cannot control how much ink soaks into the board and how much sits on top of the board creating the printed copy. We can try to manage white density and we succeed the vast majority of the time, but there are variables we simply cannot control.

The only way we or anyone can guarantee 100% opacity of white is to reverse print it with a flood coat over white board. By reverse printing the copy, we are actually printing color around the white which is actually not printed at all. The white comes from the board color itself.

If all this sounds complicated, it can be, but not for our branded packaging advisors who have the experience and tools to print just about any color you want on any of our boxes.

Please feel free to contact us at Salazar Packaging or call us at 630-551-1700 if you have any question on this or any other facet of your branded packaging program.

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