10 Apr 2012 Luna Sandals and Globe Guard® Corrugated Mailer Boxes – Minimalist Footwear with Maximalist Branding
When you first call Luna Sandals and are greeted by a recording of the friendly voice of the company owner and founder, introducing himself as Bare Foot Ted, you realize you are connecting with a unique company.
Ted and many of his staff are accomplished “barefoot” runners, and it was that passion for his sport that led him to create the premier huarache style sandal. I encourage every reader to visit the www.lunasandals.com web site and store to get a little flavor of this company, their people and the products they make.
A Great Brand in Need of Promotion
Anyone who has ever met me already knows I walk if necessary and run only when chased, and then only for very brief spurts. However, I do know a little bit about corrugated box design and the importance of branding, which is how we crossed paths with Luna Sandals.
The nice people at Luna wanted to create branded green packaging for shipping, and we suggested a die-cut mailer for strong construction and maximum billboard space for branding and printing purposes. We helped them through the process, making it as painless as possible. We:
- helped them determine what style box was best for their application (in their case, a front-lock, die-cut mailer).
- created a custom-size sample box to confirm it would fit their product style and sizes.
- provided a template of the custom size they approved to assist them in the creation and placement of their artwork.
- reviewed their artwork with them and made any last-minute suggested changes to be sure they were happy with the finished product.
A Perfect Application for Globe Guard® Brand Boxes
Globe Guard® die-cut mailer boxes are 100% recycled content and printed with vegetable-based inks. The quality and eco-friendliness of the packaging is consistent with our customers’ products, and Luna Sandals is a perfect example of our type of customer.
BTW, we liked the style and size of the Luna box so much that we decided to make it a stock (plain/unprinted) item. Check it out at our green packaging web store.
If you want to buy some really neat and unique footwear, please contact Luna Sandals. If you want packaging that does more than perform and actually communicates, contact Salazar Packaging for a no-cost, no-obligation review of your needs.