We are green, but definitely not inexperienced.
Soon after we launched our new company in early 2007, we were creating the first green packaging brand – Globe Guard®, the very first on line packaging store focused on sustainable packaging – www.GlobeGuardProducts.com and innovating products like our Globe Guard® Reusable Box and our Globe Guard® Reusable Box Sealer.
In presentation and in writing, we have also been thought leaders introducing terms like the importance of being “eco- consistent” – if you are selling a green product to a green consumer, your packaging has to be consistent with your marketing. We also helped people understand the importance of being “eco-obvious” which essentially means that consumers tend to rank all packaging materials as being very green or not. Sometimes the perception is accurate and other times it is not, so you may need to educate and inform your customers to help them understand the good you are doing.
Common sense sustainability
Of all the terms and catch phrases we have communicated, perhaps none is more important than or as simple as the concept of common sense sustainability. While others debate and argue over definitions, products and approaches, we advise our customers to adhere to the basic idea of “The Three R’s”. This is to reduce, recycle and reuse.
Few companies in the same period of time have accomplished so much to help companies dramatically reduce their cost, as well as their carbon and water footprints. We have not done it with trendy materials that tend to come and go, or major changes requiring substantial upfront investments and costs. Rather, our approach has been through material conscious package design.
In other words: minimize and use less (reduce), use as much recycled content as possible and make sure the end result is also recyclable (recycle), and whenever possible, create packaging with extended life cycles (reuse).