custom printing Tag

21 Apr 2017 Buyer’s Guide for Mailer Envelopes for E-Commerce and Subscription Applications

mailing envelopes for e-commerceEven though we are best known for our beautifully printed and incredibly functional mailer boxes, we also custom print and brand a variety of mailer envelopes. As we often say, even a subscription “box” does not really have to be a box. So if you determine a mailer envelope will satisfy your shipping needs, the question becomes – which one?

There are many styles and combinations to choose from, most are good, but a few are bad. To some extent the decision is influenced by the following three factors:

  1. The amount of protection the product being shipped requires. Cushioned or non- cushioned?
  2. The type of graphic design and printing you want. How many ink colors?
  3. How many you are prepared to order? Every type has a different minimum.

Material Options for Mailer Envelopes

We can most easily divide mailer envelopes by the material used to make them.

Plastic mailer envelopes – like any form of plastic, it is available in a variety of compositions in terms of recycled content and recyclability. Not all films are created equally, yet most can be printed beautifully, but usually have a higher minimum. (See minimums blog post below)

mailer envelopesPaperboard mailer envelopes – they are often called rigid mailers or Stays Flat® mailers and are designed for products that you want to make sure do not fold or crease during shipment. They are available in a variety of board thicknesses and colors, and styles and are often used for documents, calendars, books, etc. They print up beautifully, have a relatively low minimum and are even available with windows if you want the product or ship-to address showing.

Paper mailer envelopes – also available in a variety of paper finishes and composition, some with heavy recycled content and others with almost 100% virgin paper content. Generally they are relatively inexpensive and have a much lower MOQ for custom printing compared to plastic. However, they are usually printed on flexographic equipment like corrugated boxes are, and have the same limitations of design, and colors. (See “flexo friendly” post below).

Cushioned or non-cushioned mailer envelopes

Does your product REALLY require protection and cushioning? It may seem like a silly question but one we are obligated to ask because cushioning adds multiple costs (shipping inbound, storage, shipping outbound, etc.) and in many cases, the protection is totally unnecessary. A great example is the number of people who ask for a “bubble mailer” to be used to ship out tee shirts or other soft goods.

When a product and application does require cushioning we usually suggest poly bubble lined mailers because they are lightweight and effective. The down side from a branding perspective is that they always have a high MOQ for custom printing.

Mailer envelopes, boxesIn need of an ecofriendly mailer envelope solution?  

It is in this area of cushioned mailer envelopes where we have to draw the distinction between the green and not so green options. There are two different types of padded or cushioned mailer envelopes we do NOT offer:

  1. Paper/poly laminates. Unlike poly mailers with poly lining that can be recycled with other plastic bags, envelopes that are paper on the outside but bubble lined inside will always end up in a landfill. Even though both materials used (poly and paper) are technically recyclable, they cannot be when they are laminated together and not able to be separated.
  2. Paper with shredded paper filling – often sold as a green solution, they are bulky and heavy which can add considerable shipping cost. They also have a high minimum for branding and if you have ever accidently ripped one, you understand why many customers do not like them. In my book they rank right behind foam packing peanuts on the list of packaging people love to hate.

Mailer envelope options can appear overwhelming especially when you add features such as easy open strips, peel and seal adhesives, gusseted versus flat, even “two-way” envelopes designed to ship back and forth. However, we have a branded packaging advisor standing by and eager to help you choose and maximize your branded packaging investment. Call us today at 630-551-1700 or contact us via email at www.SalazarPackaging.com.

Related posts:

http://salazarpackaging.com/minimum-custom-printed-packaging/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

http://salazarpackaging.com/buyers-guide-branded-e-commerce-packaging-clothing/

http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

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07 Apr 2017 Buyers Guide for Rigid Boxes for E-Commerce and Subscription Applications

rigid boxes, subscription packaging, branding, eco-friendly boxesBuyers Guide for Rigid Boxes for E-Commerce and Subscription Applications

They are known by many names including rigid wall boxes, set up boxes, two piece boxes, and even telescoping boxes. They are made of paperboard, not corrugated board, and have been used in the candy, greeting card, and board game industries for decades.

They are gaining in popularity for subscription applications as companies work to deliver value to their customers while creating a permanent or long-term brand presence. These are not shipping boxes, which in most cases are quickly discarded soon after they arrive. Rigid boxes tend to be kept and reused or repurposed. This makes them a greener option but it also means your brand lives on and the box serves as a constant reminder of the company that sent it.

With Appreciation to Birchbox and Others 

This type of subscription box has been made popular by companies like Birchbox who understand the value of packaging that is more than a disposable shipping container. This type of packaging makes a great first impression and in many cases provides a series of collectible containers the customer values, encouraging repeat orders and extending subscription life.

rigid boxes, subscription packaging, branding, eco-friendly boxesRigid boxes are also a graphic designer’s dream because unlike direct print flexographic printing (typically used on corrugated), this is a laminating process where sheets of interior and/or exterior paper can be printed any way you want, as many colors as you want, on a wide variety of papers including linens or foils, as well as spot or flood coat coatings. They can also be die cut, creating openings for product display.

Advantages of Rigid Boxes

Compared to other types of boxes they can be made to any size you want without expensive tooling. As mentioned above, the graphics flexibility is incredible and there are few limits to what can be produced.  Rigid boxes offer the ability to vary board color, and wrap exterior as well as lining interior which creates a truly custom look.

The minimum is relatively low at 1,000 though pricing due to setup costs becomes much more attractive in larger quantities of 5,000 or more. You can combine different (same size) copies for larger quantity, bulk pricing. When working with a company like ours, you can create the shipping containers to protect the rigid box in shipping.

rigid boxes, subscription packaging, branding, eco-friendly boxesFactors that Influence Cost of Rigid Boxes

As stated above, order quantity is always a major factor and of course box size also impacts the cost of any box we create. Other factors also include:

  1. Base/bottom and/or top/lid wrapped (exterior) or lined (interior). Anything is possible but it does add cost.
  2. The amount of overlap of the top/lid over the base/bottom. It can overlap 100% or anything less. Keep in mind not totally overlapping the base will likely mean you will have to wrap the exposed base.
  3. Board color of any unlined or unwrapped surface. Natural chip paperboard is the least expensive. White is also available at an upcharge, as well as other colors like black, though they may have a higher minimum.

Disadvantages of Rigid Boxes

They are such an impressive marketing tool that we can only come up with two negatives you should be aware of:

  1. They are not inexpensive and your product price point has to justify the cost of the rigid box as well as the shipping container. People will often ask why/how other companies like Birchbox can afford to use them and I remind them large shippers like them are buying much larger quantities, thereby substantially reducing their cost per unit.
  2. Most boxes and cartons ship flat minimizing the space they require to store and ship. Rigid wall boxes do not collapse, increasing those costs.

Salazar Packaging continues to be a one stop shop for all forms of e-commerce and subscription box packaging. There are few companies in the country with our experience in shipping containers as well as interior/protective packaging solutions.

Please call us at 630-551-1700 or contact us via email at Salazar Packaging to discuss your specific needs. Let us show you how we create effective “packaging that communicates” at a much lower cost than you think possible.

Related posts:

http://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

http://greenpackaginggroup.com/industry-experts/custom-printed-rigid-boxes-are-ideal-for-upscale-samples-and-retail-display-applications/

http://greenpackaginggroup.com/industry-experts/rigid-wall-boxes-a-packaging-option-for-sports-team-collectibles/

http://greenpackaginggroup.com/industry-experts/double-box-approach-to-subscription-box-branding/

http://salazarpackaging.com/salazar-packaging-adds-set-up-rigid-boxes-to-sustainable-packaging-product-line/

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27 Mar 2017 Salazar Packaging Celebrates 10Th Anniversary

Salazar Packaging Celebrates 10 Years

I could share a lot of history about our unique company we started ten years ago in the dining room of our home, but I realize it does not really matter to anyone but those of us who have lived it.

What is important is that thanks to a lot of good friends, manufacturing partners, and most of all to our many customers, we survived a tough and difficult economy by providing exceptional quality, and service and creating a company that is by all accounts, different.

Transparency is Key

We learned early when people order custom packaging from us, they are actually trusting us with their brand, their company, and in some cases their future. To earn that trust, we have created a company that is wide open in terms of what we do and how we do it.

Our web sites and especially our blogs are industry leaders in terms of information sharing. The goal is always helping our customers make informed decisions about their packaging and delivering the best, greenest, and most attractive packaging possible at the lowest potential cost. We believe in providing options so that a customer will never be surprised or experience regrets because of their lack of packaging experience.

Experience Matters

We had a distinct advantage when we started our company; my wife Lenora and I had over thirty years of combined experience in the packaging industry. With a firm grip on materials and applications, we also had the contacts within the industry to identify the best of the best in terms of manufacturing partners. We understood that it was not practical or possible to try to do everything well so we carefully chose our in–house capabilities and were even more selective when determining the people we could count on to supplement our efforts with specialized technical and productivity know how in many locations around the nation.

The first ten years have been amazing and we have gained a long list of customer friends and helped create some of the industry’s best looking boxes.

We also no longer operate out of our dining room. Perhaps the best one word description of how we feel is perfectly communicated by the painting below that now adorns the lobby our new customer service center. All we can say is thank you!

Salazar Packaging, eco-friendly packaging, green products

Please call us at 630-551-1700 or email us at Salazar Packaging to discuss your packaging objective, and how can help you accomplish it.

 

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http://greenpackaginggroup.com/industry-experts/salazar-packaging-globe-guard-products-celebrate-10-year-milestone/

http://salazarpackaging.com/salazar-packaging-named-best-fit-small-business-com/

http://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

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28 Feb 2017 Sustainability and E-commerce Packaging

e-commerce, sustainable packaging, Salazar Packaging, Sustainability and E-commerce Packaging

The impact e-commerce is having on the environment is a very hot topic and it should be as we all witness the shift from big box/ brick and mortar retail to internet shopping. Highly respected Packaging Digest and Environmental Leader both recently wrote about an excellent white paper published last month by Bob Lilienfeld of Ameripen and Kyla Fisher, founder of Three Peaks Sustainability. (Link below)

http://ameripen.org.s192845.gridserver.com/wp-content/uploads/White-Paper-Optimizing-Packaging-for-an-E-Commerce-World-FINAL-1-18-17.pdf

Whether you are new to e-commerce and just getting started or even if you have been at it for years, it is a white paper definitely worth reading.

After helping to create and launch hundreds of successful e-commerce boxes we offer the following suggestions from a practical rather than technical perspective:

With growth comes responsibility

We have had the pleasure of watching some of our clients grow from shippers of a few hundred orders per month to tens of thousands. It stands to reason that the more product you ship, the more packaging you use that ultimately ends up in the waste stream. For that reason, we will always suggest to do it right the first time or as early as possible in the design process.

Understandably, brand owners are usually very focused on how their e-commerce packaging is going to look. Concerns often include graphics, colors, textures, sheen, etc. What we usually suggest is backing up to less exciting, but we believe to be equally important packaging purpose/function and structural design.

1.Understand the application

It may seem hard to believe but many of the people who decide they want a custom shipping container really don’t have a firm grip on what they are trying to accomplish or a complete understanding of the packaging requirements. For example, is it designed to be returnable? Also, how fragile the product being shipped is and/or how much it weighs can be critical. Balancing protection and presentation can be a huge challenge, especially if sustainability is important to you and your brand and you want to avoid redundant or over packaging.

2. Know the materials being used

All corrugated and packaging papers are not created equally and can vary greatly in terms of recycled content. Also important is disposal and how easily the material being used can be reused or recycled.

Keep in mind that the material should help you satisfy your sustainability objectives as well as the application requirements, and may also be impacted by the graphic design you have in mind. For example, coatings and laminates may add gloss to a print job but have an adverse effect on the recyclability of the material being used. Conversely, if a great finish is desired, the board specs can play a major role in the final appearance.

3. Seek expert advice

Avoid self-diagnosis of your packaging needs and do not hesitate to ask for the assistance of companies who do this day in and day out. Keep an open mind because your design partner may have something to offer that is better and less expensive than what you originally envisoned.

The person who created your logo for your web site might be an incredibly talented graphic designer but in most cases they lack packaging and structural design experience. Graphic designers rightly are focused on how packaging is going to look. A good structural designer is also focused on how it will ship, how it will store, how it will be assembled, how long it will take to pack and seal, shipping weight, and even the prepress cost such as required cutting dies.

Remember that the easiest and most effective way to reduce your costs and make your packaging as sustainable as possible is to simply use less of it. A good structural designer can prove invaluable in that effort.

To discuss the branding or rebranding of your subscription box or e-commerce packaging, please contact Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation review of your project.

Related posts:

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-die-cut-corrugated-mailer-boxes-in-five-easy-steps/

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15 Feb 2017 ALL Unpadded Stock Paper Mailer Envelopes on Sale PLUS Free Plates for Custom Prints!

Stock Unpadded Paper Mailer EnvelopesOne of our customers’ favorite alternatives to a shipping box is our unpadded, paper mailer envelopes.   This product has proven to be a winner, especially when shipping clothing and apparel.  A few of the reasons these have worked so well are:

  • They are relatively low cost
  • Custom printing is easy, with a low one-case minimum
  • They are easily stored and take up very little space
  • They can reduce outbound shipping costs compared to mailer and RSC boxes
  • They are available white or brown (kraft)
  • Wide selection of sizes including flat and gusseted
  • They are considered a green packaging product with 50% recycled content and they are also 100% recyclable with any paper waste

Stock Mailer Unprinted Envelopes on Sale through April 30, 2017

Every size, white or Kraft, UNPRINTED gusseted or flat, is on sale through the end of April with a savings of at least 10% on every SKU. You can see the complete selection on our Globe Guard Products green packaging store web site.


Free print plates for five or more cases until 4-30-2017Custom Printing Also Discounted and FREE PRINT PLATES!

We have already mentioned the low one case minimum for custom printing, but another first time hurdle can be the cost of print plates. They are typically priced low (compared to plates for boxes) and are a onetime expense, but that initial cost can add up, especially if you need more than one size mailer. Until April 30th, all print plates are free for orders for five or more cases, PER SIZE.

Most print plates cost between $75 and $125 dollars per color and per size so the potential savings is substantial and there is no better time to make the move to custom printed mailer envelopes. Even “low cost” labels can cost more per envelope, require labor and will never look as good as finished, branded mailer envelopes.

Please contact us at 815-609-3600 if you have any questions or email us at Salazar Packaging. With a full selection of mailer and shipping options, we are sure to provide you with the best solution for your specific needs.  Keep in mind the sale on unprinted mailers ends on 4/30/17 as does the free plates for the purchase of five or more cases.

Related posts:

http://www.greenpackaginggroup.com/industry-experts/mailers-envelopes/custom-branded-shipper-envelopes-in-five-easy-steps/

http://salazarpackaging.com/buyers-guide-branded-e-commerce-packaging-clothing/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-packaging-options-for-shipping-apparel/

http://www.greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/

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06 Feb 2017 How to Select a Packaging Supplier for your E-Commerce or Subscription Box Application

e-commerce, custom printing, Salazar PackagingIn case you have not noticed, (we certainly have) there are a lot of people dabbling in packaging for e-commerce, and specifically branded packaging. As part of an extensive New Year market analysis we reviewed many of our competitors and compared our list of products and services to theirs.

What we found are a lot of good companies who do just a few things well and that is probably a wise approach for them, especially if they are relatively new to the industry. At our company, our principals have over sixty years of combined experience, our company is on the verge of celebrating our tenth anniversary and we are proud to say we are one of the pioneers in ecofriendly, custom printed e-commerce packaging. We are considered a market innovator, enhancing consumers unboxing experience before it became trendy or the WOW factor was labeled as such.

A Checklist to Help you Make a Good, Long-term Choice

Here are the specifics we suggest you compare and consider when searching for a new supplier to satisfy your e-commerce packaging needs:

  • Does the potential supplier offer a selection of green, eco-friendly packaging options?
  • Does the company offer a variety of branded packaging solutions such as mailer envelopes, and other styles/types of custom boxes such as rigid wall and folding paperboard?.
  • In corrugated, do they have a variety of design options such as FOL, RSC, die cuts or book folds?
  • Does the company have a variety of printing process options such as digital, flexographic or offset?
  • Can they help guide you in terms of graphic design to maximize the impact and minimize prepress (plate/art) charges?
  • Do they have the ability to create custom designs and sizes?
  • Can they create custom internal packaging solutions for protection and presentation such as molded pulp, foam, die cut corrugated, etc?
  • Have they helped create hundreds of successful, attractive e-commerce boxes? (Please see our web site gallery for examples)

All of the Above?

Few companies can claim a positive answer to all of the questions listed above but without hesitation we can. In this age when there are so many “specialists” focused on one thing, a broader and more experienced perspective can save you valuable time and money.

Will branded RSC boxes or mailer envelopes cost less to implement? How can you reduce your labor or shipping cost? What is the best way to cushion and protect your product? How can you best print your five color logo? Is digital the best print option for my graphic design?

Putting ink on a box is easy. Printing a great looking box is considerably more difficult and developing a perfect packaging solution or strategy is not something that everyone is equipped to do.

For “packaging that communicates” please feel free to contact us at Salazar Packaging or call us at 630-551-1700* for a no cost, no obligation review of your specific needs.

*Please note our new number    

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http://greenpackaginggroup.com/industry-experts/e-commerce-subscription-boxes-make-great-impression-unique-inside-prints/

http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

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27 Jan 2017 Akamai Selects Salazar Packaging For New Line of Natural Personal Care Products.

Akamai box exterior, Salazar Packaging, custom printing, e-commerce, subscription packagingAkamai Selects Salazar Packaging For New Line of Natural Personal Care Products.

Akamai is a Hawaiian word meaning wise or intelligent and it perfectly describes this new company’s approach to some of the most personal care products you and I use. You can learn a lot more about this unique company and product line at their website: www.akamaibasics.com

The Akamai Approach to Packaging

The words “wise” and “intelligent” also apply to their packaging which we were selected to make for them. The photos included in this post show a basic one color on Kraft exterior and an eye catching one color print inside.

The graphics are simple, yet effective, and they prove once again that you do not have to use a variety of colors or a lot of ink coverage to create a positive unboxing experience for your customers.

branding, custom printing, Salazar PackagingInside Print Makes a Big Difference

Subscription box and E-commerce companies have learned that an outside print is good. This Akamai box would still be a nice box even if the inside print was eliminated. However, we remind people that outside print is often dominated by the shipping label, especially on a small box like this.

The inside of the box will always arrive clean and is a great place to reinforce your brand and deliver the message you want. Anything from a simple thank you or a sales pitch for additional products can be easily and inexpensively added to the inside of any shipping box. Keep in mind if you are not ready for inside print, it can be added at a future date. (See first related post below).

If you want to try some great new personal care products, check out our friends at Akami. If you want help to create a great looking, inexpensive package for your product line, please contact Salazar Packaging or call us at 630-551-1700.

Related posts:

http://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

http://salazarpackaging.com/the-pros-and-cons-of-custom-printing-boxes-on-white-corrugated-board/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/ *

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24 Jan 2017 Salazar Packaging and Globe Guard Products have a new home!

Salazar Packaging, new location, change of addressWe are very pleased to announce that thanks to our terrific branded packaging and ecofriendly packaging customers, we have completed our move to a bigger and better facility.

More to come on our new location but for now, please change your records to reflect our new phone number and address.

New phone number: 630-551-1700

New Fax number: 630-551-1701

New Address: 434 Treasure Drive, Oswego, IL 60543

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30 Dec 2016 Paperboard Folding Cartons Are Now Available and On Sale!

Paperboard cartons, custom printing, branding, eco-friendly shippingWe recently added this popular product to our store and the response has been terrific. So we are pleased to announce that all twenty of the new stock sizes are on sale until February 28th, 2017.

White and Kraft are both Eco-Friendly!

Both colors are 100% recyclable, biodegradable and can be re-pulped into new board and packaging.

White boxes are 100% recycled content including 35% post-consumer waste.

Kraft cartons are 100% recycled content including 90% post-consumer waste.

paperboard folding carton, white paperboard, kraft paperboard, recycledCustom sizes available with low 2,500 MOQ

If none of the twenty sizes shown on our store are what you need, please contact us and ask. Chances are, the size you need is available but has not been added to the store, yet.

If not, we can create any size and design you need for a low minimum of 2,500 cartons. Your unique size may require a onetime purchase of a cutting die, but the fit will be perfect for your product and application. .

Custom Printing is always an available option at Salazar Packaging

Almost every product we offer is available custom printed and branded, and this applies to our paperboard cartons too! The minimum is a very low 2,500 cartons and the initial art/plate charges are minimal.

Contact us today for a no charge consultation with one of our branded packaging experts. We are committed to helping you determine what packaging product is best for you and your application. Call us at 630-551-1700 or contact us via email at Salazar Packaging.

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http://greenpackaginggroup.com/industry-experts/custom-printed-stayflat-mailers/

http://greenpackaginggroup.com/industry-experts/boxes/branded-packaging-options/

http://salazarpackaging.com/green-packaging-paperboard-versus-corrugated/

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05 Dec 2016 Owl Crate Jr. Delivers the WOW factor to an Even Younger Children’s Book Market

Owlcrate, flexographic printing, custom printing, e-commerce, subscription packagingWhoever said the digital media explosion would result in the ultimate demise of printed paper books obviously did not realize the only thing that is really changing is the way books are purchased and delivered. I admit I have been surprised by the number of subscription book boxes that we have helped launch successfully. Books for different demographics, different ages, and different genres are all unique and growing in popularity.

Owl Crate Now Serves 8-12 year old readers   

One of our favorite book selling customers is Owl Crate and we have been grateful to produce their standard black on Kraft “young adult” printed boxes. When they decided to launch a program aimed at 8-12 year olds, they wisely decided that their new box not only had to be different dimensionally, it should also have a little more “pop” in graphics while still maintaining their brand identity.

Owl Crate Jr.e-commerce, custom printed shipping boxes, subscription packaing is born

As I have often written, we are not graphic artists, but after printing hundreds and hundreds of boxes, we certainly know what works and what will not. We also know how to get the most for your money, minimizing box and pre-press costs like cutting dies and print plates.

Surprisingly, this experienced, knowledgeable graphics guidance we offer is free to you and your graphic artist. BTW if you don’t have one, we can refer you to one that understands the advantages and limitations of a good graphic design for flexographic corrugated printing.

We worked with our friends at Owl Crate and helped them come up with a great, flexographic printable design that is one color flood coat over white board inside and blue and white ink over Kraft board on the outside. The end result is a beautiful, eye catching print with only three print plates.

If you need a holiday gift idea for that young book worm on your gift list, check out their holiday offering at: http://owlcrate.com/ocjr. If you want to talk to someone about creating a wonderful customer experience with your e-commerce packaging, contact us via email at Salazar Packaging or call us at 630-551-1700.

Related posts:

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

http://salazarpackaging.com/white-printing-kraft-brown-corrugated-boxes/

http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

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