28 Aug 2015 Adding inside print to an existing subscription or e-commerce box
We are proud to have helped hundreds of people create packaging for their new, start-up companies. One thing most have in common is that they typically do not have deep pockets. Even the ones that are crowd funded understand that limited available funds have to cover a lot of different and often times unexpected expenses.
Inside Prints – now or later?
Printing inside of any die cut mailer is very effective. No matter how beat up the exterior of the box becomes in shipment, the interior is always free of scrapes, dirt, tape, and labels. That can make the inside a great place to place additional artwork or graphics.
The problem is that printing inside can be expensive when you are just getting started, It typically adds about 30% to the cost of any die cut mailer box, plus of course, each inside color requires an additional print plate. These costs and expenses come at a time when you can least afford them and cash flow is minimal or non-existent.
As soon as you have hundreds of subscribers and customers and some cash flow, you may be able to add inside printing to your box. This is not only done for enhanced appearance, in some cases it can eliminate insert and/or labels being manually applied.
We recently added inside print for a customer that was spending over $.25 each (PLUS LABOR) for a manually applied label. In addition to the cost, his concern was that the labels were rarely applied straight, and never applied the same way twice. Adding inside print can reduce material and labor cost and deliver brand consistency and a more professional look.
Just like the outside, you will need a print plate for each color. We can print virtually anything on white or Kraft board, from simple text to a rich flood coat, a random repeat print, or reverse print logo or text. Printing inside is an additional step and does add cost per box, but not as much as you may think. On a typical $.70 mailer, it would only add approximately $.20 per box
See the examples shown on this post and on our gallery and let us know if you have any additional questions. Whether we are currently running your boxes or someone else is, please contact us at Salazar Packaging or call us at 630-551-1700 for a confidential review of your specific needs.