30 Mar 2010 Bad Axe Tools Works Wins Globe Guard Eco-Consistency AwardBad Axe Tool Works, is the first 2010 recipient of the highly coveted Globe Guard Eco-Consistency Award. The fact is that they have been on our green radar screen for some time — ever since we highlighted their very sustainable packaging in an ISP post last June.
Even at that time, we knew Mark and Bad Axe were special. However, we had no idea just how committed they were to walking the eco-walk until we saw their new and improved Web site and a surprising addition they chose to make.
The Globe Guard Eco-Consistency Award Cannot Be Bought
Please note that most Globe Guard Eco Consistency Award winners are not customers. In fact, the only two recipients during all of 2009 were not customers at all: They were Home Depot for their plastic flower pot recycling program and Unilever for their club store Axe Deodorant three-pack.
There are so many companies that fall short in terms of eco-consistency that we feel obligated to point out the ones that do try harder and are successful.
When the Packaging Application Gets Tough, the Tough Turn to Globe Guard
Mark Harrell makes best-of-class cutting tools so sharp edges are a desired end result on every product, not just an occasional packaging problem. At the same time, Mark also understands that his customers care about the environment and expect their suppliers to respect eco-friendly solutions in everything they do. This philosophy, combined with a tremendous personal commitment and belief, is why Mark works so hard to make sure his packaging is effective and as green as possible.
Green and Proud of It
We were blown away when we saw the “About my green packaging” page on his new and improved Web site. After all, we have a lot of great customers who are eco-consistent all the way through their secondary packaging, but none (that we know of) devote a page to it on their Web site. Please note that we are only one of three vendors Mark utilizes to get the job done in a very green way.
During a round table discussion at a sustainability conference I attended last week, a few people mentioned that sometimes companies are reluctant to bring too much attention to their sustainability initiatives. The reasons cited included the possibility of raising unrealistic expectations, inviting criticism, starting something that can’t possibly finish, etc. That is part of the reason we love companies like Bad Axe Tool Works. They eagerly and enthusiastically put their green solutions on display and challenge others to follow their example.
Excellent work, Mark Harrell and Bad Axe Tool Works! Thank you for your eco-consistent green message and for the great plug for our Globe Guard products.