16 Jan 2017 Balancing Protection and Presentation on E-commerce and Subscription Boxes
The worst possible customer experience is for an eagerly awaited product to arrive damaged or broken. In addition to having a very disappointed customer, you also have to deal with product replacement, which can make a profitable order very unprofitable, very quickly.
At the same time, most clients want high product visibility and a great experience for their customers when their package is opened. No one is eager to unwrap yards of foam or bubble cushioning material, wads of packing paper, or to sift through a box of foam packing peanuts or other loose fill cushioning product.
More Than a Pretty Shipping Box
We have learned that a great graphic design and print job is quickly overlooked when the glass jar of salsa being shipped, shatters. That is not the type of presentation anyone had in mind.
We are very proud of the printing work we do and a tour through our photo gallery will show great colors, creative designs, and boxes obviously designed to impress. However, properly protecting the product being shipped should always be a key consideration when the true, overall cost of a damaged shipment is factored in. We are especially careful with fragile products or anything in a glass container including sauces, candles, e-juice, and even liquor.
E-commerce packaging Solutions That Help Protect Without Sacrificing Appearance
Few organizations deliver the WOW factor as often or as consistently as we do, but unlike companies who only print boxes, we create total packaging solutions that are customer and product specific. We fully understand what happens when a package is dropped and effect that impact and shock has on the packaging and product being shipped.
When it comes to internal/protective packaging, there are no “standard” or one size fits all answers, so we have gathered some of the best protective and green packaging products available, and more importantly, our experienced people know how to use them to help you deliver a great looking package at the lowest possible cost.
Here are a few examples of the type of protective, cushioning products we offer:
Die Cut Corrugated Designs – Typically a custom cutting die is required but these are by far the most popular because they have a low 1,000 MOQ, are relatively low cost, and extremely eco-friendly. Customers appreciate the high recycled content and the fact that they are easily recycled and re-pulped.
Corrugated and Paperboard dividers and partitions – Usually they do not require any type of tooling or cutting die. They are not designed to provide any cushioning but sometimes all that is really needed is product isolation and/or separation.
Die cut or molded foams – We have a dozen foam formulations available ranging from very soft and cushioning to very rigid and strong. Different foams for different applications makes this the most versatile option available.
Inflatable packaging products – If the volume is higher, 400 to 500 shipments per day, it is possible the best solution for you is an inflatable packaging system able to make pillows or even bubble on demand.
Molded Pulp – Usually the minimum and the necessary mold/tooling costs are higher but for some applications there is no greener or less labor intensive solution. Usually molded pulp is a great solution for the same size and shape product being shipped in volume. Example – cell phones.
No cost, no obligation application review
What is the best product and packaging process for you? As you may have gathered, there are a number of potential options and many factors we consider when helping you develop the appropriate packaging strategy.
The best way to find out is to contact us at Salazar Packaging via email or call us at 630-551-1700 for a confidential and free analysis of your requirements and objectives.