Inside Sustainable and Branded Packaging

Industry News and Perspectives

25 Nov 2008 Sustainability Is in the Eye of the Beholder

SYDNEY, AUSTRALIA - JUNE 04:  Tony Domanski, O...

Image by Getty Images via Daylife

I really wish that was not the case but it is. I have written and spoken on this topic numerous times but a recent reader response on this blog from Neil Hunter in the UK has motivated me to address it once again. I think we all hope that eventually there will be consistent and clear definitions, and terms like eco-friendly, sustainable, compostable, biodegradable will all mean the same thing to everyone. But that is not the case today or probably any time soon.
"garden waste bag" When in doubt, claim everything?
There are certain packaging product areas where green has an even greater amount of “gray” and that most definitely includes bio-plastics. Consider the variety of products and applications out there and you will see the obvious problem. To me “plastics” means packaging films for wrapping, shrinking and forming. To our reader Neil, plastics are about disposable cutlery. Can “standards” ever be the same for both of us?
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18 Nov 2008 Sustainability and MBE Firms – Room for Improvement

mbe packaging diversity
During my recent travels and conventioneering, I noticed that MBE (Minority Business Enterprise) firms are seriously underrepresented in the world of sustainability, especially when it comes to sustainability and MBE packaging firms. Here are a few cases in point.
  • Four weeks ago I attended the National Minority Supplier Development Council (NMSDC) Conference in Las Vegas. We met with many large companies that work very hard to identify potential suppliers that are minority business enterprises. Few of these companies were flying the “green” flag, but when questioned, they revealed that their companies indeed had green initiatives - and they were high on the priority list.
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13 Nov 2008 It’s Official – Globe Guard Is Now a Registered Trademark


We are very pleased to announce that our trademark application for Globe Guard has finally been approved so in the future we will be able to use the ® rather than the temporary ™. This is an important development because it signifies that products carrying the Globe Guard name have been carefully selected for their sustainable packaging characteristics. Our vision for and commitment to the Globe Guard brand
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06 Nov 2008 What is “Eco-Consistency”?

One of our favorite blogs is Sustainable Is Good because they do an exceptional job of exposing examples of over packaging. This photo ran on SISG a couple of months ago, much to the embarrassment of Amazon. Obviously someone at Amazon made a mistake and shipped out an order for ten thin books, in ten separate boxes complete with tape and void fill. That was a plain and simple error on someone’s part and I am sure “inspector #25” or “packer #17” heard about their lapse in common sense. As bad as mistakes like that can be for the companies making them, what is even worse is deliberate lapses in basic concern regarding the importance of secondary packaging, especially when it is done by companies that should know better. I believe that now more than ever, a green company making a green product MUST be consistent throughout their entire customer serving process, including the secondary packaging they ship out. Here are some reasons why.
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04 Nov 2008 All about Industrial Tissue, Recycled Kraft, Bogus, and Indented Bogus Papers

Salazar Packaging carries four varieties of packaging papers, all of which are very sustainable. If you are looking for eco friendly packaging, which paper is right for you? Industrial tissue paper is lightweight and relatively scratch resistant. It's an excellent choice for wrapping fragile or semi-fragile products such as coffee mugs, collectibles, or glassware. Tissue is also excellent for interleaving lightweight items that are susceptible to scratching, such as certain plastics and glass.
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30 Oct 2008 What’s Wrong with this Picture? A Green Packaging Challenge

Even if you are not a regular reader and subscriber to this blog, please accept this as sustainable challenge #1. How quickly and easily can you spot a product or package that that is, let’s call it, “less than innocent” in terms of greenness? You have an opportunity to be the CSI (Crime Scene Investigation) investigator for this possible case of packaging sustainability crime. Please click on the image below for a better view - Catalog and Box
We have blocked out the name of the company to protect the guilty but the company name is really not important. If we look around we can spot countless examples like this on a daily basis. This company is shipping their annual catalog in the box that is shown. Ironically on the catalog cover they boast about offering hundreds of “eco friendly products”. But what about the packaging that is designed to get this catalog in the hands of their eco minded customers? To a certain extent we agree that green is often in the eye of the beholder but we’ve spotted some things that are very likely wrong and some that merit further investigation. Jot down some observations and questions before you read the rest of this story.
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28 Oct 2008 Corrugated Partitions Are a Fine Sustainable Packaging Option

Corrugated Partitions
Somewhere along the line, corrugated (and chipboard) partitions fell out of favor as an inner packing material. A lot of it had to do with a desire to reduce corrugated usage and unit cost - both good objectives. However, corrugated partitions can sometimes reduce overall packaging usage and unit cost, while providing a number of other important sustainable benefits.
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16 Oct 2008 Eco-Friendly versus Customer Friendly

Foam peanuts.

Image via Wikipedia

It would be a beautiful and greener world if these two goals could be met as one and the same, but unfortunately life and being green are not that simple. So as a business person, serving a predominantly green customer base, which way do you go? Survey after survey indicates consumers are indeed willing to give up some degree of convenience in exchange for greener packaging but are they willing to forgo safety, security, freshness, or even product cleanliness? In most cases the answer is no, especially if there is a good option available. There is indeed a limit to how much most consumers are willing to sacrifice for the environment. At the risk of further angering packing peanut manufacturers, a perfect example of this dilemma is foam peanuts, shells, or any other shape of this controversial product. I recently met with a customer who proudly proclaimed he was using an eco-friendly foam peanut product that would degrade in water. In over thirty years I have never won an argument with a customer so there was no way I would debate the merits of the product, or the science behind it. I am sure his void fill product will indeed dissolve if exposed to water, and I have no idea on the content of the watery goo that is sure to result in the process or where it winds up in the environment.
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09 Oct 2008 Have Presentation, Will Travel

Dennis Salazar speaks at CP08 One of the sure signs that you are getting old is when you realize you unintentionally and often make references to characters and things that were popular long before younger people you may be speaking to were even born. That may be the case with the above title. When I was a kid, one of the most popular Western series on television (black and white no less) was a series called “Have Gun - Will Travel”. That incredibly cool line (for that time) was neatly printed on the lead character’s business card indicating he was a gun for hire. The lead character was known by the single name Paladin and I think he may have started the one name thing, inspiring others like Madonna, Cher or Sting. As I recall his fee was $1,000, which must have been an enormous amount of money back then, so I doubt he had steady work but always managed to find at least one client in desperate need of his services in time for each weekly, exciting episode.
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