Inside Sustainable and Branded Packaging

Industry News and Perspectives

11 Dec 2008 Green Packaging: Paperboard versus Corrugated

corrugated flutingBoth materials can be excellent eco-friendly packaging. Paperboard packaging is what you see on a FedEx or USPS style flat mailer envelope, or a typical cereal box. By comparison corrugated board has fluting and is what a standard brown box is made of. The line used to be fairly clear – paperboard was used for primary/retail/display packaging and corrugated was used strictly for secondary packaging such as for shipping boxes simply expected to get products from point A to point B. As paperboard has become thicker, while corrugated has grown thinner, and both materials are engineered better and more visually appealing, you now see paperboard being used often for shipping purposes such as in mailers, tubes and other structures. There is also growing trend to use corrugated for retail packaging for its “greener look” (see image below).
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09 Dec 2008 Can “Cohesive” Packaging be Green Packaging?

== Summary == Universal recycling symbol outli...

Image via Wikipedia

The world of packaging is changing very rapidly and what was not green a year ago may be very sustainable today. A recent customer project has motivated me to do some research in an effort to update my knowledge base in this rarely used but usually fairly effective and efficient form of packaging. What is cohesive packaging? Unlike an adhesive product that is designed to stick to everything, cohesive material will only stick to itself. Most often a product is “sandwiched” between two layers of the cohesive material forming a fairly secure seal around the perimeter of the product but not sticking to the product. Most often this method of packaging is used to ship books, CDs, DVDs and other relatively flat products through the mail stream.
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04 Dec 2008 In a Rotten Economy, Green Packaging Is More Important than Ever

SAN FRANCISCO - APRIL 22:  A child's toy and p...

Image by Getty Images via Daylife

Some fear that a rotten economy will spoil the green packaging movement. The thinking goes, if people must choose between saving the world and saving their business, they'll save their business. That's true. However, the underlying assumption there is that green packaging is more expensive and therefore bad for business. That assumption is incorrect. Green packaging is (or should be) less expensive, and therefore more valuable than ever in times of economic hardship. It's important to distinguish between a packaging product's purchase cost and cost in use. Some green packaging carries a higher purchase cost than the non-green alternative, and some green packaging doesn't. Recycled packaging papers are less expensive than virgin equivalents. Recycled plastic materials can go either way, but are generally lower priced. What's more significant is the cost in use of green packaging. A green packaging strategy (and it's important to think about packaging as a whole, not look at packaging components individually) should reduce overall cost -
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02 Dec 2008 High Mileage Peaches and Other Absurdities of our Sustainable Lives

dole peaches dole peaches labelIf you look at the label on the pictured Dole product, you see that it is “natural”. I doubt any of us really understand what natural means anymore, but at least in theory, it’s a good thing, right? Shoppers everywhere just like my wife seek and buy products that are organic, pure and natural, even if the cost is a bit higher than those less healthy product options. I used to think these Dole peaches were delicious but I forever unintentionally ruined the taste by taking a closer look at the package and label. Near the top of the container you see ink jet characters that read “peaches from USA”. (Click on the thumbnail at right for a look.) I can only assume that is imprinted that way to give Dole some seasonal flexibility on where their peaches are grown and harvested. OK, I can buy that but at the bottom of the plastic jar you see that the shrink band label is printed ”Packed in Thailand.”
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25 Nov 2008 Sustainability Is in the Eye of the Beholder

SYDNEY, AUSTRALIA - JUNE 04:  Tony Domanski, O...

Image by Getty Images via Daylife

I really wish that was not the case but it is. I have written and spoken on this topic numerous times but a recent reader response on this blog from Neil Hunter in the UK has motivated me to address it once again. I think we all hope that eventually there will be consistent and clear definitions, and terms like eco-friendly, sustainable, compostable, biodegradable will all mean the same thing to everyone. But that is not the case today or probably any time soon.
"garden waste bag" When in doubt, claim everything?
There are certain packaging product areas where green has an even greater amount of “gray” and that most definitely includes bio-plastics. Consider the variety of products and applications out there and you will see the obvious problem. To me “plastics” means packaging films for wrapping, shrinking and forming. To our reader Neil, plastics are about disposable cutlery. Can “standards” ever be the same for both of us?
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18 Nov 2008 Sustainability and MBE Firms – Room for Improvement

mbe packaging diversity
During my recent travels and conventioneering, I noticed that MBE (Minority Business Enterprise) firms are seriously underrepresented in the world of sustainability, especially when it comes to sustainability and MBE packaging firms. Here are a few cases in point.
  • Four weeks ago I attended the National Minority Supplier Development Council (NMSDC) Conference in Las Vegas. We met with many large companies that work very hard to identify potential suppliers that are minority business enterprises. Few of these companies were flying the “green” flag, but when questioned, they revealed that their companies indeed had green initiatives - and they were high on the priority list.
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13 Nov 2008 It’s Official – Globe Guard Is Now a Registered Trademark


We are very pleased to announce that our trademark application for Globe Guard has finally been approved so in the future we will be able to use the ® rather than the temporary ™. This is an important development because it signifies that products carrying the Globe Guard name have been carefully selected for their sustainable packaging characteristics. Our vision for and commitment to the Globe Guard brand
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06 Nov 2008 What is “Eco-Consistency”?

One of our favorite blogs is Sustainable Is Good because they do an exceptional job of exposing examples of over packaging. This photo ran on SISG a couple of months ago, much to the embarrassment of Amazon. Obviously someone at Amazon made a mistake and shipped out an order for ten thin books, in ten separate boxes complete with tape and void fill. That was a plain and simple error on someone’s part and I am sure “inspector #25” or “packer #17” heard about their lapse in common sense. As bad as mistakes like that can be for the companies making them, what is even worse is deliberate lapses in basic concern regarding the importance of secondary packaging, especially when it is done by companies that should know better. I believe that now more than ever, a green company making a green product MUST be consistent throughout their entire customer serving process, including the secondary packaging they ship out. Here are some reasons why.
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04 Nov 2008 All about Industrial Tissue, Recycled Kraft, Bogus, and Indented Bogus Papers

Salazar Packaging carries four varieties of packaging papers, all of which are very sustainable. If you are looking for eco friendly packaging, which paper is right for you? Industrial tissue paper is lightweight and relatively scratch resistant. It's an excellent choice for wrapping fragile or semi-fragile products such as coffee mugs, collectibles, or glassware. Tissue is also excellent for interleaving lightweight items that are susceptible to scratching, such as certain plastics and glass.
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