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22 Aug 2017 Packaging for E-commerce Snacks, Candy and Treats

Packaging for Candy and NutsPackaging for E-commerce Snacks, Candy and Treats

One of the fastest growing areas of e-commerce is snacks, ranging from health-conscious options to some that are just delicious and do not claim any health benefit at all. In either case, they taste good and satisfy a need with a product that thanks to ecommerce and subscription programs, can be conveniently delivered to your mailbox.

What’s hot? E-Doughble! 

e-commerce packaging for candy and snacks, Salazar PackagingLiterally everything including nuts, candy, and pastries is selling. One of our most unusual and recent success stories is our friends at www.edoughble.com Check out their website to see the delicious flavors and box assortments they offer of their edible cookie dough products.

It was the variety of gift pack options that made their packaging a challenge. Different size containers, different counts, with and without flavor packs. You can see just a few of their most popular combinations from the attached photo.

We reviewed all of their products and combinations, and helped them create a packaging design that uses only two different size boxes and six different inserts to minimize the number of packaging SKU’s and reduce their overall packaging costs. Branding and efficiency was the goal, and the end results speak for themselves.

Packaging that Communicates, Literally from Soup to Nuts

e-commerce packaging for candy and snacks, Salazar PackagingThe products we have helped to create packaging for include various types of domestic and imported candy, nuts of every type and size, nutrition bars, and chocolate in every size and shape.

If you need to create a package design that is going to be protective as well as eye catching, please call us at 630-551-1700 or email us at Salazar Packaging. We know how to maximize the unboxing experience for your customers while minimizing the overall e-commerce and subscription packaging cost for you.

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https://salazarpackaging.com/packaging-shipping-gifts/

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05 Dec 2016 Owl Crate Jr. Delivers the WOW factor to an Even Younger Children’s Book Market

Owlcrate, flexographic printing, custom printing, e-commerce, subscription packagingWhoever said the digital media explosion would result in the ultimate demise of printed paper books obviously did not realize the only thing that is really changing is the way books are purchased and delivered. I admit I have been surprised by the number of subscription book boxes that we have helped launch successfully. Books for different demographics, different ages, and different genres are all unique and growing in popularity.

Owl Crate Now Serves 8-12 year old readers   

One of our favorite book selling customers is Owl Crate and we have been grateful to produce their standard black on Kraft “young adult” printed boxes. When they decided to launch a program aimed at 8-12 year olds, they wisely decided that their new box not only had to be different dimensionally, it should also have a little more “pop” in graphics while still maintaining their brand identity.

Owl Crate Jr.e-commerce, custom printed shipping boxes, subscription packaing is born

As I have often written, we are not graphic artists, but after printing hundreds and hundreds of boxes, we certainly know what works and what will not. We also know how to get the most for your money, minimizing box and pre-press costs like cutting dies and print plates.

Surprisingly, this experienced, knowledgeable graphics guidance we offer is free to you and your graphic artist. BTW if you don’t have one, we can refer you to one that understands the advantages and limitations of a good graphic design for flexographic corrugated printing.

We worked with our friends at Owl Crate and helped them come up with a great, flexographic printable design that is one color flood coat over white board inside and blue and white ink over Kraft board on the outside. The end result is a beautiful, eye catching print with only three print plates.

If you need a holiday gift idea for that young book worm on your gift list, check out their holiday offering at: http://owlcrate.com/ocjr. If you want to talk to someone about creating a wonderful customer experience with your e-commerce packaging, contact us via email at Salazar Packaging or call us at 630-551-1700.

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