Sustainable Perspective

26 Jul 2017 Packaging for E-commerce Apparel and How to Minimize the Cost

Mailer boxes and envelopes for clothing, Salazar Packaging, e-commerce, Packaging for E-commerce Apparel and How to Minimize the Cost

Shipping clothing can be challenging because of the number of order variations that are possible. Whether you are shipping organic baby clothes or lingerie, tee shirts or dress shirts, each order can potentially be different, impacting the type and size of packaging required, as well as shipping weight costs. Are you shipping e-commerce orders of one single item or bulk shipping wholesale orders? Here are a few tips to help you minimize your costs:

Not all clothing requires a shipping box

As you can see from the photos included in this post, mailer envelopes are a great solution for smaller items being shipped. For example, dozens of tee shirt shipping customers use our unpadded paper mailers because they are relatively low cost, very green, and can be branded in very small quantities.

Most soft goods don’t require it, but if you feel you need a more moisture resistant or padded mailer envelope, our poly mailers are a good option and can also be custom printed at a higher MOQ. See minimums “related post” link below.

Compared to boxes, mailer envelopes are:

  • Lighter in weight, reducing inbound and outbound shipping costs
  • Less storage space for you
  • Less waste for your customer

Shipping Boxes for Wearing Apparel

Mailer boxes and envelopes for apparel, salazar packaging, e-commerce packagingThere are times when the order size, the type of customer (bulk wholesale), or the application requires a corrugated shipping container. For example, you may be able to minimize wrinkling of the garments being shipped by utilizing a box rather than a flat mailer.

Most clothing shipped in corrugated containers ship in die cut mailer style boxes. That is the type of box that has an attached lid and opens like a cigar box. This makes packaging and unpacking easier, and visually is a better presentation compared to an RSC style box. For branding purposes, the inside lid of the die cut mailer creates a great billboard and a great spot to say thank you or reinforce your brand image.

For larger, bulkier orders, an RSC style box may be the best option and can be printed in a low, 1,000 MOQ. That is the type of box that has four flaps on top and four on the bottom (typical moving box design) and is sealed with two pieces of plastic or paper tape. If you require this type of container, we offer two good pieces of advice:

  1. Resist the temptation to save a few cents on a lower grade, thinner, corrugated box made of 32 ECT corrugated board. 200# test corrugated is unnecessary for many applications, but for clothing, which is unexpectedly heavy, it is worth minimal additional cost to make sure the boxes do not rupture when dropped.
  2. Much product damage occurs when the recipient decides to open an RSC with a sharp knife or scissors. Since we make all our RSC’s to order, we can easily extend the flaps if necessary to prevent your customer from inadvertently damaging the product you ship.

I would say very few companies have the experience and success we have in making shipping containers for soft goods and apparel. Whatever your product or objective, one of our branded packaging advisors is available at no cost, at 630-551-1700 to discuss your requirements. Or if you prefer, contact us via email Salazar Packaging.com   and visit our gallery to see more of our work.

Related posts:

http://salazarpackaging.com/minimum-custom-printed-packaging/

https://greenpackaginggroup.com/industry-experts/boxes/how-to-achieve-a-retail-look-on-your-e-commerce-packaging-for-clothing-and-apparel/

http://salazarpackaging.com/buyers-guide-branded-e-commerce-packaging-clothing/

https://greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/

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Assorted box sizes on hand

19 Jul 2017 How many different size e-commerce shipping containers do you really need?

Assorted box sizes on hand, eco-friendly packaging, e-commerce packaging, subscription packaging, How many different size e-commerce shipping containers do you really need?

They say variety is the spice of life but in packaging, it can hurt your bottom line if the wrong decision is made. The typical e-commerce shipper has two options:

  1. Utilize more, different sizes for an exact fit approach
  2. Minimize the number of different sizes and adopt a few or one size fits all approach

The benefits of using various size containers

The most obvious benefit is that the box better fits the product being shipped so there is less room for the product to move and additional/ancillary packaging such as void fill can be minimized or eliminated. The product can add strength to the packaging so you are less likely to experience crushing and exterior (outside/in) damage.

You are minimizing box size, which minimizes board weight and that has a positive effect on storage, as well as inbound and outbound shipping costs.  Customers are less likely to complain about excessive packaging which can be a key issue depending on your product and customer base.

The benefits of minimizing the number of shipping containers you use

There are really two advantages of using fewer sizes:

  1. Fewer packaging SKU’s to manage, purchase, and inventory
  2. Theoretically – a lower cost per unit due to increased purchasing quantity and lower price

There is no question that using fewer sizes can save time and space and you don’t have to worry about having the right size shipping container in stock. It is also true that purchasing (for example) 4,000 of one larger size container is going to cost less (per box) than purchasing 1,000 of that same size.

However, the key question is always going to be about order/purchase volume in relationship to size. Since order size discounts diminish (in terms of percentage) as the order size increases, at some point ordering several sizes MIGHT prove less expensive compared to a larger order of one (larger) size container. In other words, make no assumptions, let us help you do the math and determine what is really in your best interest.

Excessive, over sized packaging example, oversized packaging, e-commerce packaingSo, what is the best e-commerce packaging option for you?

Simply put, it comes down to usage volume. What does the order mix look like? Here is an example I often use when helping a customer review their options:

If the largest necessary size is only 12% of your volume, and you buy one size container, large enough to accommodate that and all your smaller product sizes, you are over packaging 88% of the time. That is probably not in your best interest because you are not likely to ever save enough money on the large box to make up for all the over packaging costs you are going to experience. Not to mention that your green minded customer may wonder why you are using an extra-large box to ship an extra small product.

Does that make sense? If not, one of our branded packaging advisors can quickly walk you through our process and help you determine what is really in your best interest. Yes, we sell “packaging that communicates” that looks great, but equally important is that it is eco-friendly, and at the lowest possible cost to purchase and use.

Contact us at Salazar Packaging or call us at 630-551-1700 for a free cost analysis of your specific application.

Related posts:

http://salazarpackaging.com/reducing-the-cost-of-shipping-e-commerce-and-subscription-boxes-via-usps/

http://www.greenpackaginggroup.com/industry-experts/seven-reasons-right-size-subscription-box/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

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28 Jun 2017 Packaging for Coffee and Tea Subscription Boxes and E-Commerce

Packaging for Coffee and Tea Subscription Boxes and E-Commerce

Custom printed white and Kraft corrugated mailersWe have designed and produced shipping containers for a wide variety of beverages ranging from vitamin waters to liquor and everything in between, including coffee and tea. Coffee and tea are two of the most popular subscription programs because consumers are very brand conscious and loyal. Yet, most are also receptive to trying new flavors. This makes it an ideal situation for a creative supplier who is able and willing to deliver a variety of products to their door.

Primary versus secondary packaging

Primary packaging is the packaging that makes direct contact with the food/beverage product. It may be a folding paperboard carton, a pouch or bag, or even a K-cup container. Secondary packaging is the shipping container that is used to ship the primary containers in the required count. Examples: two, one pound bags or 24 K-cups.

It is this variety of primary containers sizes, shapes, and counts that makes shipping containers such a challenge. The greater the options offered to the customer or subscriber, the more variations there can be in secondary packaging.

Custom and semi-custom shipping containers

Corrugated Kraft coffee and tea mailersWe are adamant about right sizing a shipping box whenever possible. It saves space and money in many ways including shipping costs. (See right sizing related post below)

We can make an RSC style shipping box in any size and construction needed. If more of a presentation (die cut mailer) box is desired, we can utilize one of our over 100 different stock cutting die sizes to make a box that will be a great fit for the product and configuration you have in mind. Using an existing cutting die saves approximately $800 (onetime cost) and more importantly, eliminates delay. We can typically produce and ship a first-time order within two weeks after receiving your final, approved art work.

However, if you decide you want to ship a new container size, shape or configuration, we can make a fully custom box to your exact specifications. In most cases the minimum for a custom box is the same as the MOQ for a semi-custom shipping container – a low 1,000 boxes.

All branding is all custom!

Whether you go with an RSC box, a fully custom or a semi-custom die cut mailer box, the graphic design and finish is all yours. We do not offer “stock prints” like some companies do because they are never unique and your competitor can use the exact same design for their boxes. We specialize in making your boxes uniquely yours with your design, logo and text printed inside, outside, and in some cases on inserts and dividers.

We also don’t ask you to select a color from a handful of available colors and will offer you a wide assortment of GCMI colors as well as custom Pantone (PMS) colors. Most of our shipping containers are printed on 100% recyclable corrugated board with water based, ecofriendly inks.

If you don’t have a graphic artist, we can introduce you to one of the many we know who will do a great job for you. If you need a fulfillment operation, someone to pick and pack orders, we can set you up with that as well. This may be a new project for you but we have been doing this a long time and our experience will save you time and money.

Please contact us at Salazar Packaging or call us at 630-551-1700 to discuss your application and requirements. One of our branded packaging advisors will be glad to discuss your options with you to minimize your packaging costs and maximize the unboxing experience for your customers.

Related posts:

http://www.greenpackaginggroup.com/industry-experts/seven-reasons-right-size-subscription-box/

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

https://salazarpackaging.com/packaging-eyewear-contacts/

https://salazarpackaging.com/packaging-shipping-gifts/

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22 Jun 2017 Packaging for Eyewear and Contacts

Warby-Parker, Salazar Packaging, subscription packaging, e-commerce packagingThis time of year, even us Midwesterners are breaking out the sunglasses, and of course, eye glasses have become as much a fashion statement as a necessity. For those in need of vision assistance who don’t like glasses, contact lenses are the preferred choice. Two things they all have in common is that they can all be purchased over the internet, and each require shipping containers.

One of our early branded packaging customers was Warby-Parker. They basically pioneered prescription glasses purchased on line with their HTO (Home Try On) boxes which we manufactured for them. Since then, we have created packaging for many manufacturers of glasses, sun glasses, and specialty contact lenses.

Balancing Protection and Presentation for Eyewear Shipping Containers

We all realize helping the product arrive undamaged is most important, but at the same time the packaging must look great, and it also must be economical. Keep in mind the average pair of glasses might already have multiple layers of packaging:

  1. The primary case that makes direct contact with the product and is likely to be kept and reused by the consumer. (We are NOT a supplier of this type of packaging)
  2. Possibly a rigid (paperboard) box that may or may not be kept and reused by the consumer. (We do design and create rigid wall boxes as well)
  3. The shipping container that is rarely reused or kept by the consumer. This could be a single or multiple like the Bon Look photo below. (we do supply this product)

This helps to understand why the shipping containers (the third item listed) should be effective and affordable because it is a very necessary but usually disposable layer of packaging.

Salazar Packaging, e-commerce, subscription packagingUnboxing Experience for Eyewear

With all this in mind, that all important unboxing experience (presentation) begins on the outer layer, usually a corrugated container. What most shippers don’t realize is that a great looking, custom size and custom printed box is only slightly more expensive than a plain, boring, oversized corrugated box. Not only can a larger (than necessary) box and void fill add cost, it can also add shipping weight and that can be additional cost as well.

Ideally the shipping container allows the product to arrive safely but not look too “industrial.” Reinforcing the brand and image is added value as well, for the shipper as well as the recipient. Here are a few ways you can enhance your box and turn it into more than a shipping container:Salazar Packaging, e-commerce packaging, subscription packaging, custom packaging

  • Custom print the exterior – show off that logo in a registered or very popular random repeat print
  • Custom Print the interior – since the shipping label dominates the exterior, the best place to make a great impression is on the inside of a small container
  • Color – standard white or Kraft as well as flood coats of any Pantone color you require
  • Unusual finishes – soft touch, high gloss, and everything in between is possible with varying minimums
  • Board variations, including triple white and thinner micro flute construction like E and F for strength without bulk

 

With volume (usually 1,000 boxes or more) just about anything is possible. So please contact us at Salazar Packaging or call us at 630-551-1700 to discuss your application. We have the experience to help you make the best possible impression on your customers.

Related posts:

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

http://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

https://salazarpackaging.com/buyers-guide-rigid-boxes-e-commerce-subscription-applications/

https://greenpackaginggroup.com/industry-experts/reverse-prints-flood-coats-board-color-custom-branding-terms-simplified/

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18 May 2017 The Unboxing Experience – Beyond Esthetics for E-commerce and Subscription Packaging

e-commerce shipping, subscription packaging

The Unboxing Experience – Beyond Esthetics for E-commerce and Subscription Packaging

Much has been said and written about the importance of the unboxing experience. What the digital customer sees and feels when they receive and open your shipping container plays a critical role in the overall experience and shapes the seller/buyer relationship going forward.

Appearance is obviously important, but we consider that a given. Everything from ink colors, graphic design, and the perfect tissue paper makes an impression, and as we say communicates something about you, your company, and your product. We believe however, that adjectives such as pretty, classy, upscale, eye catching are all great, but there is a lot more going on than what meets the eye.

While we believe an unboxing experience has to look great, it also has to be effective. If it is not, all of the costly esthetic efforts end up being a waste of precious time and money. In addition to being attractive…

An effective unboxing experience has to be secure

All of the ribbon and bows in the world cannot make up for a damaged product. First and foremost the product being shipped has to arrive safely and in one piece.

improve your e-commerce packaging

An effective unboxing experience has to present the product well

The product should not be buried in packaging materials and it should not be floating around loose within the container due to poor insert or interior packaging design.

An effective unboxing experience has to be product accessible

As a designer of many “frustration free” designs, we know the consumer does not want to wrestle with or utilize tools to extract their product from your packaging.

 An effective unboxing experience has to be green

Consumers are becoming more and more sensitive to the amount of packaging arriving at their homes. The boxes for all of those books, shoes, clothes, and “meals by mail” they are buying has to go somewhere. The want minimal, high recycled content and easily recyclable packaging.

The Unboxing Experience Design Challenge

The real dilemma for most shippers is how do you accomplish all of these objectives (and others) at the same time? For example, how do you balance product protection versus shipping weight? Which is more important – presentation and accessibility or security? Are your customers focused on the WOW experience or the environment? And of course you need to deliver all of this in one neat, attractive package.

This is why it is wise to utilize a resource that has the experience of making millions of boxes and working with hundreds of companies like yours over the course of the last ten years. It all begins with an application review that includes a discussion about your customers, your products and even your competition. The better we know you and your goals, the easier it us for us to help you make an informed decision.

Sure we make and print some beautiful boxes and you can see many examples in our gallery but we also make effective boxes designed to not ruin the unboxing experience. Contact us at Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation review of your packaging process and results.

Related posts:

https://salazarpackaging.com/salazar-packaging-celebrates-10th-anniversary/

https://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

https://salazarpackaging.com/balancing-protection-presentation-e-commerce-subscription-boxes/

https://greenpackaginggroup.com/packaging/shipping-containers-matter/

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16 Jan 2017 Balancing Protection and Presentation on E-commerce and Subscription Boxes

e-commerce, shipping, subscription, mailers, shipping inserts, corrugated mailersThe worst possible customer experience is for an eagerly awaited product to arrive damaged or broken. In addition to having a very disappointed customer, you also have to deal with product replacement, which can make a profitable order very unprofitable, very quickly.

At the same time, most clients want high product visibility and a great experience for their customers when their package is opened. No one is eager to unwrap yards of foam or bubble cushioning material, wads of packing paper, or to sift through a box of foam packing peanuts or other loose fill cushioning product.

More Than a Pretty Shipping Box

We have learned that a great graphic design and print job is quickly overlooked when the glass jar of salsa being shipped, shatters. That is not the type of presentation anyone had in mind.

We are very proud of the printing work we do and a tour through our photo gallery will show great colors, creative designs, and boxes obviously designed to impress. However, properly protecting the product being shipped should always be a key consideration when the true, overall cost of a damaged shipment is factored in. We are especially careful with fragile products or anything in a glass container including sauces, candles, e-juice, and even liquor.

eco-friendly shipping, food shipping, e-commerceE-commerce packaging Solutions That Help Protect Without Sacrificing Appearance   

Few organizations deliver the WOW factor as often or as consistently as we do, but unlike companies who only print boxes, we create total packaging solutions that are customer and product specific. We fully understand what happens when a package is dropped and effect that impact and shock has on the packaging and product being shipped.

When it comes to internal/protective packaging, there are no “standard” or one size fits all answers, so we have gathered some of the best protective and green packaging products available, and more importantly, our experienced people know how to use them to help you deliver a great looking package at the lowest possible cost.

Here are a few examples of the type of protective, cushioning products we offer:

Die Cut Corrugated Designs – Typically a custom cutting die is required but these are by far the most popular because they have a low 1,000 MOQ, are relatively low cost, and extremely eco-friendly. Customers appreciate the high recycled content and the fact that they are easily recycled and re-pulped.

Corrugated and Paperboard dividers and partitions – Usually they do not require any type of tooling or cutting die. They are not designed to provide any cushioning but sometimes all that is really needed is product isolation and/or separation.

Die cut or molded foams – We have a dozen foam formulations available ranging from very soft and cushioning to very rigid and strong. Different foams for different applications makes this the most versatile option available.

Inflatable packaging products – If the volume is higher, 400 to 500 shipments per day, it is possible the best solution for you is an inflatable packaging system able to make pillows or even bubble on demand.

Molded Pulp – Usually the minimum and the necessary mold/tooling costs are higher but for some applications there is no greener or less labor intensive solution. Usually molded pulp is a great solution for the same size and shape product being shipped in volume. Example – cell phones.

No cost, no obligation application review

What is the best product and packaging process for you? As you may have gathered, there are a number of potential options and many factors we consider when helping you develop the appropriate packaging strategy.

The best way to find out is to contact us at Salazar Packaging via email or call us at 630-551-1700 for a confidential and free analysis of your requirements and objectives.

Related posts:

http://greenpackaginggroup.com/protective-packaging/the-difference-between-partitions-and-molded-pulp-for-protective-packaging-applications/

http://greenpackaginggroup.com/industry-experts/save-big-money-on-sustainable-packaging-with-custom-inserts-for-stock-mailer-boxes/

https://salazarpackaging.com/buyers-guide-partitions-dividers-die-cut-inserts-e-commerce-subscription-boxes/

https://salazarpackaging.com/enhance-your-consumers-experience-with-scored-pad-dividers/

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29 Nov 2016 Unico Nutrition’s Packaging Is Designed for Double Duty Use, Inside and Outside

reverse print | Unico Nutrition | Salazar PackagingThe goal of branding is to always create a great impression. Unfortunately, that positive message is short lived since the packaging used for e-commerce typically ends up in a recycle bin.

Unico Nutrition creates unique dual purpose graphic design

Unico Nutrition makes excellent natural sport supplements for women. They are also a very clever, unique company that decided to give their e-commerce packaging a second life by designing it so it can be unassembled, colored, and reformed inside out for use long after the product it contained is received and consumed.

We all know e-commerce boxes take a beating during shipment and typically arrive looking dirty, banged up, and covered with tape and labels. However, the inside of the box is usually clean and pristine, so being able to turn the good/clean face out is the key to an extended box life and repurposing the packaging.

The brand lives on!

Whether a dual side use and print is for coloring or decorating or simply for a unique storage box that is more likely to be kept or used – the branding continues to impress and be noticed. After all, isn’t that the primary goal of all good branding and custom printing efforts?

Don’t hesitate to contact us if you have an idea you want to discuss. As usual, the minimum is a low 1,000 boxes and will require the purchase of print plates inside and outside, but that onetime expense can clearly make your marketing and branding efforts that much more effective.

You can call us at 630-551-1700 or contact Salazar Packaging via email so one of our trained and experienced branded packaging advisors can help you get the maximum wow factor for the lowest possible cost.

Related posts:

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

https://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

http://greenpackaginggroup.com/industry-experts/e-commerce-subscription-boxes-make-great-impression-unique-inside-prints/

https://salazarpackaging.com/salazar-packaging-the-company-specializing-in-custom-printed-subscription-boxes/

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09 Nov 2016 Do clothing products require bubble lined or padded envelopes?

mailer envelopes, e-commerce, soft goods shippingWhy do your clothing products require bubble lined or padded envelopes?

In a reversal of the norm, this is actually one of the FAQs I most often ask people calling or emailing us. I probably ask this question at least once a week and I have yet to have anyone ever give me a good answer.

People will often ask us for cushioned, padded, or bubble lined mailer envelopes to ship everything from tee shirts to lingerie. The fact is if the exterior of the mailer envelope is strong and dependable, the cushioning material layer adds nothing but cost. In the case of envelopes with a paper fill and padding, it is even worse. Padded mailers add a lot of shipping weight as well.

A few of the misconceptions I have heard include:

Padded packaging provides protection

The fact is that unless there is something fragile about your clothing that could potentially break (for example rhinestones) shock absorption is really not necessary. During shipping, thin packages and mailer envelopes may end up under a larger, heavier box, but normally that does not damage the apparel being shipped.

Padded packaging provides moisture protection

Some shippers believe an inner liner of padding, -especially plastic bubble- creates an additional layer of moisture resistance. Technically it does, but as I usually tell people, even corrugated boxes and paper mailers provide all of the water resistance needed in most weather delivery scenarios.

Padded packaging saves time

I suppose compared to a box with a loose void fill product like packing peanuts or an envelope with product wrapped in foam or bubble wrap, an envelope pre-lined with a cushioning material is indeed a time and labor saver. However it is not faster than no cushioning and when you are shipping clothing, no cushioning is typically all that is required.

Question: What is the Best Solution for E-Commerce Packaging?

Answer: Whatever packaging product is best for you, the product being shipped, and your customer.

Yes, we do offer bubbled lined mailers with a poly or paper exterior. We also sell a wide variety of unpadded paper and plastic mailer envelopes. In addition, no one beats us on our selection of die cut mailer boxes or standard RSC style shipping boxes. So there really is not an e-commerce packaging solution that we do not offer, so we are not likely to steer you wrong.

We encourage you to call us at 630-551-1700 or contact Salazar Packaging via email and we will be glad to help you make an informed decision. There is no cost to talk with us. Taking advantage of our decades of experience can save you a very time consuming and costly mistake. The options are many but only one is the best.

Related posts:

https://salazarpackaging.com/buyers-guide-branded-e-commerce-packaging-clothing/

https://salazarpackaging.com/minimum-custom-printed-packaging/

http://www.greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/

http://www.greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/

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01 Sep 2016 Buyers Guide: Branded E-commerce Packaging for Clothing

Mailer boxes AND mailer envelopesThe convenience of buying clothing via the web is obvious since it is essentially a store that is open 24/7. Consumers also love the variety and selection of products available to them, sometimes not available in local retail stores. Add great pricing, in many cases – free shipping, as well as liberal return and exchange policies, and it is no wonder the market is growing by leaps and bounds.

We hear from dozens of sellers of clothing every month and their most common question is – what is the best branded packaging option for me? A mailer box or a mailer envelope? While it is a simple question, the answer can be very complicated, depending on your specific requirements and application.

How to Determine Which Packaging Option is Best For YouCustom branded envelopes and boxes

  1. Quantity? Every branded product has a MOQ or minimum for custom printing and they vary a great deal. For example, the minimum on a poly mailer envelope may be 25,000, for a paper mailer envelope, only a few hundred, and for most boxes, a low 1,000. So to some degree your best option may be determined by how many you are interested in purchasing at one time.
  1. Is your packaging utilitarian or presentation? If your only concern is a shipping container to get the product from point A to point B safely without damage, then almost anything will work. However, if you believe like most of our customers do, E-commerce packaging is all about first impressions and the customer experience begins with the shipping container. I always use the example of a seller of organic cotton baby clothes should NOT ship the product in a plastic, poly mailer envelope.
  1. What is the price point of your product? Experience tells us the expectations of a customer purchasing a twenty dollar tee shirt is obviously different compared to a $200 custom tailored dress shirt. In addition, some materials are more likely to shift and wrinkle in shipment.
  1. What does your graphic design look like? To some degree, the artwork determines the best printing process and the printing process determines the substrate, which ultimately determines the MOQ. So if you are looking for a five-color complex design, a direct print corrugated container is probably not the best choice. As a rule we will usually suggest that your graphics be simple, eye catching, and memorable. Remember, the recipient already knows who you are and has decided to buy from you. Your packaging is a great opportunity to reinforce your brand but it is not a brochure and no one is likely to take the time to “read” or study your packaging.
  1. How Much Flexibility Do You Require? 

In many cases envelopes are a better choice because your order sizes vary a great deal. Unfortunately box sizes are not adjustable, but many envelopes are designed to expand and accommodate a larger product or a larger order.

How about Mailer Boxes and Mailer Envelopes?

It is not always an either/or decision and many of our customers use both envelopes and boxes. They have determined that mailer envelopes work best at a lower cost for smaller orders, die cut corrugated mailers for mid-size orders, and possibly even RSC style shipping boxes for bulk or wholesale orders. We can custom print any of those products so your brand is consistent and distinctive.

We provide a tremendous amount of information and are probably one of the most transparent companies in the packaging industry. However, all of the blog posts and reference materials we make available cannot replace a five minute conversation with one of our branded packaging advisors. Please feel free to contact Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation application review.

Related posts:

https://salazarpackaging.com/minimum-custom-printed-packaging/

http://www.greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/

http://www.greenpackaginggroup.com/industry-experts/mailers-envelopes/custom-branded-shipper-envelopes-in-five-easy-steps/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-die-cut-corrugated-mailer-boxes-in-five-easy-steps/

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16 Aug 2016 E-Commerce Boxes with Screen Printing Can Be Dazzling!

two exterior box screensA quick stroll through our Salazar Packaging gallery will show the number of great looking boxes we have helped create for e-commerce and subscription programs. What is not quite as obvious is how many of them wisely used screen printing to help minimize cost and maximize the graphic design impact.

What is Screen Printing on Corrugated?

Essentially the print plate is designed to deliver less ink in select areas to create a lighter (less dense) shade of the same color. For example, it cannot turn navy blue into robin’s egg blue, but you can create two or more shades of the same dark blue without the cost of additional ink colors or print plates. This is most commonly done with black ink to create gray or grayscale copy, but we can do it with any color.

What is the Benefit of Designing with Screens?

As stated above, it opens up the door and imagination in terms of graphic design. Distinct multicolor “looks” are created at minimal expense. By comparison, a second ink color can add as much as 5% and requires another print plate typically costing between $400 and $600. By properly using a screen, the design can be enhanced, creating a two color look, without increasing the cost per box.

SCRA screened interior printHow Much of My Copy and Color Can I Screen?

Generally, if you find yourself screening more than 50% of the copy of any one color, you are probably better off utilizing a second color. Think of screen colors as accent color, in many cases used to create a 3-D type look. It should not be the primary shade being shown or used.

Most screened designs reduce the ink flow and density 50 to 75%, but more or less is possible depending on the color or graphic design. Even though we are not graphic designers, we can refer you to one or will work with yours to make sure you get the design you want at the cost you need.

The Unique, Beautiful Results of Screened Printing   

One color print with screensCheck out the close up of the SCRA box we did where a screen was used inside the box to give the globe in their logo some depth. On the Rockets of Awesome box screens were used to create the gradually fading sky background that would otherwise only be possible with a much more expense print process. One of our old favorites is the Uncommon Goods box where we were able to create a 3-D look drawing of a wine glass, avoiding an expensive photo label. Last but not least. On the Applied Underwriters bobble head tote, screens were used to give their mascot a 3-D look.

Our well trained branded packaging advisors will help you in every facet of your box project including box sizing, internal packaging requirements (foam, pulp, die cut corrugated inserts, etc.) and providing money saving graphic guidance based on the hundreds of boxes we have helped our customers create.

Please contact us via email at Salazar Packaging or call us at 630-551-1700. We look forward to adding you to our long list of customers who are thrilled with their packaging.

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