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07 Mar 2017 Are Brown Boxes More Eco-friendly Than White Boxes?

kraft box, white box, eco-friendly, Are Brown Boxes More Eco-friendly Than White Boxes?

That is most definitely a FAQ from our green minded customers and the answer is definitely yes, probably, in most cases. If that answer seems vague or non-committal, it is by design. The fact is there are many different ways to look at any packaging product’s greenness, and even more ways we can impact the natural sustainable features of packaging by what we do to it. Allow me to explain.

Green Packaging has always been a matter of perspective

Some people look at packaging strictly from a source perspective. What percentage of it is made of recycled content and what is that source. Post-consumer waste is rated much higher (greener) than post production waste, and that is better than virgin material.

Others are more concerned about packaging in terms of how easily it can be reused or if necessary, how it can be disposed of and/or recycled. As most people know, paper based packaging is typically much easier to recycle compared to plastic based packaging but it varies depending on a number of factors including type, and how it is printed or laminated.

Enhancing the Customer Experience

Making the box look sharp does not always mean making it more expensive or complicated. We apply the KISS principle as much as possible because we know that over designing a shipping box adds cost and in most cases makes it less eco-friendly. Adding costly finishes to any box almost always has a negative impact on how it can be recycled and re-pulped so we prefer to increase the proverbial “WOW factor” by using screens, well printed colors, and last but not least – good substrates. No one can create a great looking print on cheap or substandard board, but it does not have to be expensive; just consistent.

Why we usually suggest brown board for a box exterior

MOST board with a white side in or out, is NOT 100% recycled content. White is typically virgin paper, that does not make it bad, in fact it makes for a great printing surface, but it is definitely not green if the goal is to use as much recycled content as possible.

In addition to the obvious green benefit, brown board is typically 5 to 6% less expensive compared to white board. Darker colors, such as dark blue, brown, and black print beautifully over natural Kraft Board, as do lighter colors like white and most pastels. However, the main reason we usually suggest brown board has nothing to do with relative greenness or material cost.

Simply put – brown boxes arrive looking better. Whether you ship UPS, FedEx or USPS, every box you ship is handled countless times and each time it ends up a little dirtier and beat up. This rough handling is much less obvious on brown board than it is on white board.

eco-friendly shipping box, custom printed boxHowever, the box interior usually arrives in perfect condition!

This is why we have become a leading designer of e-commerce boxes with interior prints. People can’t wait to open a box that just arrived, and we make sure they are greeted with a great looking box that creates the enhanced experience which is the goal of most shippers. That interior inside lid of a die cut mailer is a great printing surface for anything from a brief thank you to product use or assembly instructions, and can be inexpensively printed where they are not going to be missed or lost.

We believe this is such a great marketing tool that we have made it easy for companies to add or change an interior print, long after the box is first launched or printed. (see first related post below) It is never too late to make a great and memorable impression.

custom printed boxes, flood coatWhite exteriors for flood coat designs

If a graphic design is going to require edge to edge (flood coat) printing, we will usually recommend that printing is done on a white surface rather than brown. Natural (brown) Kraft varies in color so anything printed over it may also reflect that same shade variance. So the easy way to achieve beautiful solid color is to print it over white board.

That also makes reverse printing much easier, creating white copy that really pops. If you check out some of the boxes in our gallery, they look like they are printed white ink over a solid color but the reality is that they are a solid color ink printed over white board. The end result creates a much sharper two color look using only one color ink and one print plate.

If all this sounds complicated, it is, but not for people who do this day in and day out. We know how to create the best looking package at the lowest possible cost and will help you accomplish whatever your goals might be whether they are about color, cost, sustainability or even weight reduction for minimizing shipping costs.

Contact us at Salazar Packaging or call us at 630-551-1700 to discuss your specific needs.

Related posts:

https://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

https://salazarpackaging.com/balancing-protection-presentation-e-commerce-subscription-boxes/

https://salazarpackaging.com/the-pros-and-cons-of-custom-printing-boxes-on-white-corrugated-board/

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28 Feb 2017 Sustainability and E-commerce Packaging

e-commerce, sustainable packaging, Salazar Packaging, Sustainability and E-commerce Packaging

The impact e-commerce is having on the environment is a very hot topic and it should be as we all witness the shift from big box/ brick and mortar retail to internet shopping. Highly respected Packaging Digest and Environmental Leader both recently wrote about an excellent white paper published last month by Bob Lilienfeld of Ameripen and Kyla Fisher, founder of Three Peaks Sustainability. (Link below)

http://ameripen.org.s192845.gridserver.com/wp-content/uploads/White-Paper-Optimizing-Packaging-for-an-E-Commerce-World-FINAL-1-18-17.pdf

Whether you are new to e-commerce and just getting started or even if you have been at it for years, it is a white paper definitely worth reading.

After helping to create and launch hundreds of successful e-commerce boxes we offer the following suggestions from a practical rather than technical perspective:

With growth comes responsibility

We have had the pleasure of watching some of our clients grow from shippers of a few hundred orders per month to tens of thousands. It stands to reason that the more product you ship, the more packaging you use that ultimately ends up in the waste stream. For that reason, we will always suggest to do it right the first time or as early as possible in the design process.

Understandably, brand owners are usually very focused on how their e-commerce packaging is going to look. Concerns often include graphics, colors, textures, sheen, etc. What we usually suggest is backing up to less exciting, but we believe to be equally important packaging purpose/function and structural design.

1.Understand the application

It may seem hard to believe but many of the people who decide they want a custom shipping container really don’t have a firm grip on what they are trying to accomplish or a complete understanding of the packaging requirements. For example, is it designed to be returnable? Also, how fragile the product being shipped is and/or how much it weighs can be critical. Balancing protection and presentation can be a huge challenge, especially if sustainability is important to you and your brand and you want to avoid redundant or over packaging.

2. Know the materials being used

All corrugated and packaging papers are not created equally and can vary greatly in terms of recycled content. Also important is disposal and how easily the material being used can be reused or recycled.

Keep in mind that the material should help you satisfy your sustainability objectives as well as the application requirements, and may also be impacted by the graphic design you have in mind. For example, coatings and laminates may add gloss to a print job but have an adverse effect on the recyclability of the material being used. Conversely, if a great finish is desired, the board specs can play a major role in the final appearance.

3. Seek expert advice

Avoid self-diagnosis of your packaging needs and do not hesitate to ask for the assistance of companies who do this day in and day out. Keep an open mind because your design partner may have something to offer that is better and less expensive than what you originally envisoned.

The person who created your logo for your web site might be an incredibly talented graphic designer but in most cases they lack packaging and structural design experience. Graphic designers rightly are focused on how packaging is going to look. A good structural designer is also focused on how it will ship, how it will store, how it will be assembled, how long it will take to pack and seal, shipping weight, and even the prepress cost such as required cutting dies.

Remember that the easiest and most effective way to reduce your costs and make your packaging as sustainable as possible is to simply use less of it. A good structural designer can prove invaluable in that effort.

To discuss the branding or rebranding of your subscription box or e-commerce packaging, please contact Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation review of your project.

Related posts:

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

https://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

https://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-die-cut-corrugated-mailer-boxes-in-five-easy-steps/

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27 Jan 2017 Akamai Selects Salazar Packaging For New Line of Natural Personal Care Products.

Akamai box exterior, Salazar Packaging, custom printing, e-commerce, subscription packagingAkamai Selects Salazar Packaging For New Line of Natural Personal Care Products.

Akamai is a Hawaiian word meaning wise or intelligent and it perfectly describes this new company’s approach to some of the most personal care products you and I use. You can learn a lot more about this unique company and product line at their website: www.akamaibasics.com

The Akamai Approach to Packaging

The words “wise” and “intelligent” also apply to their packaging which we were selected to make for them. The photos included in this post show a basic one color on Kraft exterior and an eye catching one color print inside.

The graphics are simple, yet effective, and they prove once again that you do not have to use a variety of colors or a lot of ink coverage to create a positive unboxing experience for your customers.

branding, custom printing, Salazar PackagingInside Print Makes a Big Difference

Subscription box and E-commerce companies have learned that an outside print is good. This Akamai box would still be a nice box even if the inside print was eliminated. However, we remind people that outside print is often dominated by the shipping label, especially on a small box like this.

The inside of the box will always arrive clean and is a great place to reinforce your brand and deliver the message you want. Anything from a simple thank you or a sales pitch for additional products can be easily and inexpensively added to the inside of any shipping box. Keep in mind if you are not ready for inside print, it can be added at a future date. (See first related post below).

If you want to try some great new personal care products, check out our friends at Akami. If you want help to create a great looking, inexpensive package for your product line, please contact Salazar Packaging or call us at 630-551-1700.

Related posts:

https://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

https://salazarpackaging.com/the-pros-and-cons-of-custom-printing-boxes-on-white-corrugated-board/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/ *

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27 Jul 2016 Now Geami’s Green Box Ex-Box® is Even Better and ON SALE!

New, improved Ex BoxOne of the most popular products on our store is the Geami Ex-Box that expands as needed, saving precious space and minimizing inbound shipping cost. We are very glad to announce that once again, the product has been improved and easier for customers to use it.

Perhaps the Greenest, Most Protective Packaging Ever!

It is so convenient to use that sometimes we forget to mention all its other attributes including that it protects even the most fragile products being shipped without oversizing boxes and filling it with foam wraps, bubble wraps or messy foam peanuts that NO ONE cares for. Ex Box material is 100% reusable, recyclable and will biodegrade quickly under almost any disposal conditions.

New and Improved Geami Ex Box

Essentially the unwind system on the Ex Box has been modified to make it easier to use, saving time and eliminating waste. The paper is a little wider at 20” (previously 18”) making the new box dimensions: 24” X 19-1/2” X 8.5”, previously: 20-1/2” X 12” X 7-1/2”. This increased the weight from past 18 pounds to the new, larger system at 25 pounds.

It is still relatively compact, occupies little space (compared to non-expanding product options) and one Ex Box is still the equivalent of FIVE of the old, bulky, pre-expanded Green Wrap product that so many people came to know and love.

Save $15 per Case through September 30, 2016

The brown on white version of the new and improved Ex Box is already in stock and available on our Globe Guard Green Packaging store at this link. A white over white version is expected in a few weeks and will be added as soon as it is available.

All Ex Box products are on sale through the end of September, 2016 at the lowest price ever of $60 from the normal list price of $75 per case.

Please let us know if you have any questions about this or any of our other ecofriendly, stock or custom printed packaging products for e-commerce and subscription boxes.

Related posts:

https://salazarpackaging.com/sustainable-packaging/two-new-green-pakaging-products-eliminate-the-use-of-bubble-packaging-andor-peanuts/

http://greenpackaginggroup.com/industry-experts/the-many-forms-of-eco-friendly-protective-cushioning-void-fill-and-other-interior-packaging/

https://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

http://www.greenpackaginggroup.com/industry-experts/four-things-you-probably-did-not-know-about-custom-printed-corrugated-mailer-boxes/

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17 Mar 2016 Madison Reed Selects Salazar Packaging for New Custom Printed, E-Commerce Box

SAM_0709Madison Reed takes great pride in the innovative hair color products they make. Their mission is to make personal care more personal by providing exceptional service and building authentic relationships. Coincidentally, that is identical to our approach to e-commerce packaging.

Madison Reed had a great looking package; (solid purple display box), but they wanted something more compact, lighter and consistent with their healthy and environmental values.

Since 2007, we have been talking about the importance of being “eco consistent” and making sure the packaging does not contradict the green message our customers are trying to convey to their customers. We make “packaging that communicates”™ and have challenged our customers and clients to analyze what their packaging is saying about them, their company and their products. Madison Reed came to us with this challenge in mind and decided to contact Salazar Packaging to help guide them through the process.

SAM_0711E-Commerce Application Review Process

The Design team at Madison Reed was very clear on what they wanted to accomplish, but were also receptive to input. We suggested a corrugated insert made of one material and delivering a 100% recyclable experience. The insert we incorporated into the design is built in and one piece making it easier to order, stock and use. It also enabled us to reduce the overall box size and weight.

Each product component being shipped is visible, attractively displayed and held securely to avoid damage. Madison Reed is so committed to complete customer satisfaction that the design we created underwent some of the most intense and vigorous testing we have ever seen. We were confident going in and the design performed like a champ, keeping each component safe, secure and looking great.

A Clear Path to Fast, Beautiful Results

A change like this does not have to be time consuming and our first meeting with Madison Reed was the Monday after Thanksgiving. Even with the holidays, and the prolonged testing they required, the new package was being shipped by the end of February. People are often amazed at our ability to deliver a new design within a few short weeks because we are wired to do this quickly and perfectly each and every time.

If you want to check out a fantastic hair color company, visit www.MadisonReed.com. If you want to see what we can do for you and your brand, please visit Salazar Packaging or call us at 630-551-1700.

Related posts:

http://greenpackaginggroup.com/industry-experts/smart-organizations-understand-value-eye-catching-custom-printed-branded-box/

http://greenpackaginggroup.com/industry-experts/authenticity-50-bedding-e-commerce-boxes-right/

https://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

https://salazarpackaging.com/danones-new-nutrimom-program-selects-salazar-packaging-for-their-mailer-boxes/

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11 Feb 2016 Steamm Espresso Selects Salazar Packaging for New, First Ever, Bottled Espresso Product Line.

Steamm 12 pack exteriorWe love what we do and helping companies make great looking packaging for their e-commerce products is as much a passion as it is a career for us. One of the things that makes it fun for us is working with new companies and helping them to launch brand new products into the market place.

Steamm Espresso – unique packaging for a unique product

This is one of those companies who was not looking for ordinary or off the shelf packaging. They have created a first ever bottled espresso that is 100% natural and can be enjoyed a wide variety of different ways. The packaging took a long time to develop because presentation was very important to the customer. Many versions later, after several design tweaks, and when combined with their excellent graphics, the end result is well worth all of the time and effort.

Shot@ Life Campaign

Steamm six pack interiorThe other thing that makes this company extraordinary is their participation in this program that provides vaccines for children who are not able to otherwise access or afford them. Their “shot for shot” program provides one needy child a vaccine for every shot of Steamm Espresso sold. Great product and a great cause, how can you beat that?

What is the objective for your e-commerce packaging?

It is a challenge to try to satisfy all, possibly conflicting design requirements, because sometimes the greenest packaging materials, are not the most attractive. Or in other applications, product visibility and presentation has to be balanced with product protection.

The key is to establish your priorities and design toward that goal. Remember, we will help you create whatever packaging you want us to create for you, but market testing and ship testing is recommended, especially for expensive or fragile products being shipped.

If you want to try a unique brand of Espresso, check out www.steamm.com. If you want guidance on how to design your e-commerce or subscription box for optimal results, contact Salazar Packaging or call us at 630-551-1700.for a no cost, confidential application review.

Related posts:

https://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

https://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

https://salazarpackaging.com/skosh-box-delivering-the-wow-factor/

http://greenpackaginggroup.com/industry-experts/faq-subscription-box-e-commerce-kitting/

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22 Jan 2016 The Number One Resource for Branded Shipping Containers

Capture2Whether you need a mailer envelope, a mailer box, or even custom printed tape, the one site you have to check out is the new and improved www.SalazarPackaging.com. There is no better place to see examples of printed packaging for e-commerce or subscription boxes and you will find tons of information there as well.

Unforgetable inside printsSeveral Packaging Resources on One Web Site!

Our newly expanded photo gallery has dozen of new photos of great looking custom printed boxes, mailer envelopes and tapes. If you want to see some eye catching inside prints, there is probably no better place on the web to see a selection.

We have made it easier to find what you need on our blog that has several hundred posts, answering many of the most common questions. Is printing boxes or using printed tape better for your application? What standard colors are available for corrugated boxes?  What is the difference between an RSC box and a die cut mailer? Is white board more expensive than brown board? When are mailer envelopes a better option compared to mailer boxes? All of these questions and more are answered within the library of blog posts. Use the search box to find what you need, quickly and easily.

You will also find additional packaging products and answers with pages focused on sustainable packaging, internal/protective packaging, retail bags and cartons and many other packaging options.

internal packaging solutionsWhat You Will NOT Find on the new Salazar Packaging Site?

You will not find a price list. All of our printing is custom and there are way too many variables to be able to provide pricing accurately. We do not offer “stock prints” so your brand and your design can truly be yours and yours alone.

Additional Help Is Just an Email or Phone Call Away

If you do not find what you need, we always welcome emails and phone calls. The packaging experience of our designers and consultants is measured in decades, not years and our goal is to help YOU make an informed decision. We offer such a wide variety of custom printed, branded packaging for e-commerce, we will guide you towards what is truly best for you, because we are not a one product or one solution company.

Please email Salazar Packaging or call us at 630-551-1700. We would love to help you with your branding or re-branding project.

Related posts:

http://greenpackaginggroup.com/industry-experts/4013/

http://greenpackaginggroup.com/industry-experts/salazar-packaging-new-tag-line-and-logo-same-great-company/

https://salazarpackaging.com/reducing-the-cost-of-shipping-e-commerce-and-subscription-boxes-via-usps/

https://salazarpackaging.com/salazar-packaging-adds-set-up-rigid-boxes-to-sustainable-packaging-product-line/

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