08 May 2020 CatPerson.com Creates Attractive, Eco-friendly Packaging
Innovative Eco-Friendly Designs for E-commerce
We see many new ideas and innovative products before they are launched and available to the general public. It’s one of the best things about being in our industry! We helped create the first Harry’s razor and blade box, the first Warby Parker “try on” eye glass box and even the first Plated temperature-controlled “meals by mail” box. It has been an honor and a privilege to work on these projects as well as many others, with some of the leading innovators and most successful product teams in the e-commerce world.
Over the course of the last thirteen years we have been able to help create many exceptional e-commerce boxes, but one of our more recent favorites is www.CatPerson.com The team leading this project is high caliber and they are doing some unique things in the cat food and accessory market, with equally creative packaging design. We had the pleasure of working with them from beginning, through launch and we are very proud of the results.
An Eco-Friendly Packaging Solution
One of the things we are most proud of is the relative “greenness “of the packaging we helped them create. What has become almost standard for all our boxes is:
- our 40% minimum recycled content,
- 100% recyclability, usually at curbside with other paper waste,
- and our exclusive use of eco-friendly water-based inks.
This results in a box design that is as eco-friendly as possible and can be easily repulped to make new boxes.
However, the elusive R in sustainability (Recycle, Reduce, Reuse) has always been reuse because the challenge is determining how to extend the life and if possible, re-purposing a paper product that has a limited life span by design?
When a DTC Shipping Box is More Than a Shipping Box
One of the coolest things about the new boxes we made for Cat Person is that two of the food shipping boxes are designed to be converted into cat playhouses. A third box has an insert with punch outs that quickly assemble into ball toy. See the attached photos and visit their web site for more photos and information. Please remember, cats are not included in purchase.
Packaging can be attractive, creative, eco-friendly, and even repurposed when well designed and manufactured. Check out our gallery for a small glimpse of the work we do for companies just like yours. If you are considering a packaging branding or rebranding for your DTC products, contact www.SalazarPackaging.com or call us at 630-551-1700. One of our branded packaging advisors will be glad to help you accomplish your e-commerce marketing and packaging objectives.