Of the many products we design and create packaging for, cosmetic and skincare products often lend themselves to the widest variety of possible packaging solutions. Most commonly, the primary packaging is a bottle of some shape or size, and our first objective is to create a paperboard carton that can best display the product in a retail space (secondary packaging). From there, the discussion may lead to how best to ship that carton for DTC direct to consumer online purchases. A custom die cut mailer and insert can hold a single or multiple cartons in place for safe, secure and effective transit while also delivering a memorable unboxing experience.
This is what we do every day, and we have worked with nearly a hundred of cosmetic and skincare brands to achieve their packaging goals. What follows is a closer description and insight into these specific packaging solutions and what your options may be if you are looking to get started on your own packaging journey.
Paperboard Cartons (Retail Packaging)
Many cosmetic and skincare brands are eager to find ways to stand out from a crowded and competitive space in any way possible. Paperboard is sort of like the blank canvas of the packaging world, because of the versatility in terms of how creative you and your graphic design team can be. You have virtually endless possibilities including multi-color designs and complex graphics, soft touch finishes, embossing, gold foil stamping and UV coatings. Paperboard can also come in a variety of forms, including standard cartons, hanging cartons, rigid envelopes, sleeves or other unique concepts if needed.
Die Cut Mailers and Inserts (Shipping)
When you hear the term “shipping box” you may think of a boring brown box with tape, but this would actually be a rarity in today’s ecommerce world. Our goal is to balance the all important presentation and protection of your products so that they travel safely to their destination, and your end user receives them with the care and messaging you intended. Die cut mailers can be customized in any number of ways, including a variety of printing methods from flexographic, to digital, to litho labels to ensure that your vision comes to life. The graphic design is always important, but the same is also true of the structural design, and internal packaging. Custom inserts are ideal for holding product in place. They can be interchangeable to accommodate a variety of skus or combo packs. When it comes to shipping, the inside presentation is the secret gem. Litho labels, soft touch, high gloss and many other methods are great because the inside of the box stays safe from the perils of transit (scuffs, weather etc.).
There are several packaging “upgrades” that can also make you stand out with corrugated, just as you can with paperboard packaging. Consider Triple White board as a very popular enhancement among cosmetic brands. You can read more about this feature here.
If you are a brand new cosmetic or skincare company or have been around for many years and are looking for new opportunities and ways to make your packaging the best it can be, please reach out to us and trust our decades of experience!
Please Contact Us Today
As always, if you have any questions, one of our branded packaging advisors is standing by to assist, with decades of experience behind them. Want to know more about custom packaging options? Please call us at 630-551-1700 or contact us via email at www.SalazarPackaging.com.
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https://www.salazarpackaging.com/popular-micro-flute-board-options-for-e-commerce/
https://www.salazarpackaging.com/for-a-unique-d2c-e-commerce-shipping-box-try-triple-white-board/
