24 Oct 2017 E-commerce boxes for beauty, health and personal care products
E-commerce boxes for beauty, health and personal care products
We all want to look better and for some like me it may prove to be too late. However, for the vast majority of people out there, there are a number of excellent beauty and personal health care products that can help make a person feel better and look younger.
The types of products differ greatly but they all require packaging that is consistent with the marketing approach and branding. Products can be modern and glitzy, or relatively simple and natural by design. The packaging we have created for this market includes paperboard rigid boxes, litho labeled shipper boxes, as well as digitally printed, and of course, flexographic printed boxes.
What is the best printing method for your box?
As we improve and increase our digital printing capabilities, that question occurs more often. While flexographic continues to be the printing of choice for most people (low, 1,000 MOQ, lowest cost), digital printing offers some unique advantages. (see this page on SPI web site) Some companies have short run digital equipment and are able to run small orders as low as 50 boxes. We have high speed digital capability only, so in most cases our MOQ will be at least 1,000 boxes.
Litho label has the design printed on high quality litho paper and then laminated to the corrugated board. It is always an option for people who want or need something special and are willing to pay for it. The minimum tends to be higher (3,000 to 5,000 depending on size) but the quality is remarkable.
After reviewing the many other factors including cost and order quantity, a quick look at your graphic design will enable us to help you make a good decision that will serve your needs now and as your company grows.
What about internal, protective packaging?
Many personal care, beauty and health products come in kits or product combinations and assortments. This means that presentation (unboxing experience) is increasingly important as is product containment to make sure there is no product to product, internal damage.
Some people prefer loose filler such as wood shavings or shredded paper products and for some people it makes sense. However, how the product looks when you ship it out is not nearly as important as how it looks when it arrives to your customer. Controlled ship testing will usually show that loose fill tends to shift and clump in transit. This not only looks bad, it can also result in product damage.
Our ability to design customized but low-cost inserts is extremely important because as we often say, lots of people make boxes, some of them even know how to print them well, but very few know how to design and manufacture good internal packaging.
Our branding packaging consultants are standing by and ready to help you select the best product, the best size and the best printing method. Give us a call at 630-551-1700 or contact us at Salazar Packaging.com.
We would love to help you take your beauty, health or personal care products to market with beautiful, effective e-commerce packaging.