11 Jul 2017 E-Commerce and Subscriptions Packaging for Books
E-Commerce and Subscriptions Packaging for Books
A few decades ago I recall listening to a speaker warning we were heading toward a “paperless society”. Since I was at that time employed by the largest paper and packaging corporation in the world, his message caused much distress. Then a decade later, others were telling us that printed matter, especially books, would soon be extinct due to the internet.
The fact is that we now consume more paper than ever before and people are still indeed purchasing and enjoying books. What has changed however is where and how people buy books. The corner book store has been eliminated in favor of large internet marketers and we have also discovered books are a great product for specialized subscription programs. Specific genres such as mystery, horror, children’s and others can be delivered directly to your doorstep.
The above photo shows a few of the many boxes we have created by using our “semi-custom” program to give brand owners unique identity while utilizing some “standard” box sizes designed to fit standard book sizes. Of course, if you want or need a completely custom size or structural design, we can do that for you as well, but our semi-custom program is ideal for customers whose sizes and quantity needs vary month to month, are working with a limited budget, and/or need custom printed boxes in a hurry.
The Difference Between Custom and Semi-Custom E-commerce Boxes
When you go custom, you will need a custom cutting die costing around $800 (onetime expense) but you can decide the exact box dimensions, the board grade, and specific structural features such as an easy open perforation, locking tabs, etc.
On a semi-custom box, the cutting die has been made so many of those decisions have already been made for you. You can still customize the way a box is printed or decorated, but the size, board grade, and box features are predetermined. We usually describe it as the difference between buying “off the rack” or “custom tailored”.
Neither option is better, but semi-custom can save money and precious time. We still provide die lines so you can design your interior or exterior graphics any way you want them, but the basic structure is already designed and immediately available. In fact, some of these very sizes are available (unprinted) as stock items on our green packaging www.GlobeGuardProducts.com store.
If you would like to discuss your subscription book program with us, please contact us at www.SalazarPackaging.com or call us at 630-551-1700. Our experienced branded packaging advisors are standing by and eager to help you.