22 Jun 2017 Packaging for Eyewear and Contacts
This time of year, even us Midwesterners are breaking out the sunglasses, and of course, eye glasses have become as much a fashion statement as a necessity. For those in need of vision assistance who don’t like glasses, contact lenses are the preferred choice. Two things they all have in common is that they can all be purchased over the internet, and each require shipping containers.
One of our early branded packaging customers was Warby-Parker. They basically pioneered prescription glasses purchased on line with their HTO (Home Try On) boxes which we manufactured for them. Since then, we have created packaging for many manufacturers of glasses, sun glasses, and specialty contact lenses.
Balancing Protection and Presentation for Eyewear Shipping Containers
We all realize helping the product arrive undamaged is most important, but at the same time the packaging must look great, and it also must be economical. Keep in mind the average pair of glasses might already have multiple layers of packaging:
- The primary case that makes direct contact with the product and is likely to be kept and reused by the consumer. (We are NOT a supplier of this type of packaging)
- Possibly a rigid (paperboard) box that may or may not be kept and reused by the consumer. (We do design and create rigid wall boxes as well)
- The shipping container that is rarely reused or kept by the consumer. This could be a single or multiple like the Bon Look photo below. (we do supply this product)
This helps to understand why the shipping containers (the third item listed) should be effective and affordable because it is a very necessary but usually disposable layer of packaging.
Unboxing Experience for Eyewear
With all this in mind, that all important unboxing experience (presentation) begins on the outer layer, usually a corrugated container. What most shippers don’t realize is that a great looking, custom size and custom printed box is only slightly more expensive than a plain, boring, oversized corrugated box. Not only can a larger (than necessary) box and void fill add cost, it can also add shipping weight and that can be additional cost as well.
Ideally the shipping container allows the product to arrive safely but not look too “industrial.” Reinforcing the brand and image is added value as well, for the shipper as well as the recipient. Here are a few ways you can enhance your box and turn it into more than a shipping container:
- Custom print the exterior – show off that logo in a registered or very popular random repeat print
- Custom Print the interior – since the shipping label dominates the exterior, the best place to make a great impression is on the inside of a small container
- Color – standard white or Kraft as well as flood coats of any Pantone color you require
- Unusual finishes – soft touch, high gloss, and everything in between is possible with varying minimums
- Board variations, including triple white and thinner micro flute construction like E and F for strength without bulk
With volume (usually 1,000 boxes or more) just about anything is possible. So please contact us at Salazar Packaging or call us at 630-551-1700 to discuss your application. We have the experience to help you make the best possible impression on your customers.