Our office is filled with dog lovers so we were all very excited to work with Pet Gift Box on their new box design.
The program owner had some great ideas and we were eager to help bring them to fruition. You can see from the photos on his site as well as by the ones included in this post, he ships an ecofriendly Globe Guard® custom printed box and includes a personalized label with the pet’s name on it. It is those little touches as well as the quality products he encloses that make this box a great deal and a perfect gift for that pet lover on your holiday shopping list.
First Step – determine the correct and best size
I admit this is a challenge, especially for a new box and product that changes monthly. However, they selected one of our very popular stock box sizes 12-1/4” X 9-1/4” X 4” high. Using a “semi-custom” size enabled them to save money by not having to buy their own $800 or so cutting die, and it also saved time.
Second Step – create art and print specs
Once the box size was decided on, as well as the board grade and color, we provided a die line for use in their art layout. When they asked for help with the graphic design, we were able to recommend a talented, experienced graphic designer from our short list of people we recommend. Remember, today most graphic designers are well versed in web design, but not all have any packaging experience.
Pet Gift Box chose a natural Kraft (brown) box and a standard blue for great contrast and a sharp look.
Third Step – Create a print card/proof
Customer review and approval is an absolute requirement to make sure they are thrilled with the end result and there are no unpleasant surprises. Within a few days of signature we had their print plates made and their first order of custom boxes shipped about one week later.
This may sound easy, and honestly, it really is when you have the right partner to guide you through the process. Please contact us at Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation review of your new box design, or perhaps your redesign of an existing subscription box. If your volume has grown to 300 to 400 subscribers per month, this a great time to eliminate costly labels with beautifully printed boxes for your subscription program.
Related posts:
http://www.greenpackaginggroup.com/industry-experts/seven-reasons-right-size-subscription-box/
http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/
