04 Sep 2017 Printed Die Cut Corrugated Inserts for Ecommerce and Subscription Boxes.
Printed Die Cut Corrugated Inserts for Ecommerce and Subscription Boxes
We are one of the largest printers of high end corrugated shipping containers in the country, leading the trends such as printing inside the box when most companies’ idea of branding is printing a logo on the outside. As part of the effort to create a unique and positive unboxing experience, we have also led in the design of product and application specific (custom) inserts to protect as well as present the products being shipped. (see first related post below)
We offer inserts of every type and design including molded foam, molded pulp, die cut paperboard and our favorite – die cut corrugated.
Corrugated inserts remain our most popular option because they are relatively low in cost, have low minimums (1,000 MOQ), tooling is reasonably priced, they are very versatile in terms of product display, and can be easily replaced as your products or combinations change. They have also become a customer favorite because they can be easily and inexpensively printed.
Are White and Kraft the best Options?
The lowest cost option is to not print an insert at all. Leaving it unprinted natural Kraft (brown) or paying a small upcharge for white is a great way to minimize cost and keeping your packaging simple. Whether unprinted is the best option for you depends on what you are going to do with the inside of the box and the color of the product itself. You never want to take attention away from the product and if the inside of the box is unprinted, you may want to go with a simple, unprinted white or Kraft (natural brown) insert as well.
Solid, flood coat colors on your inserts?
In other situations, a flood coat of a contrasting or complimentary color is a great option because it provides color at minimal cost and really dresses up the inside of the box. If there is no copy and it is a simple flood coat (edge to edge) of one color, you may not even need to purchase a print plate. That helps make color quite affordable and can easily be changed if necessary.
Custom printed inserts
Keep in mind in most cases, the corrugated insert is die cut with cavities to hold the product so you may not have a large, unobstructed canvas to work with. This makes it an ideal place for a subtle, random repeat pattern such as a logo diagonally printed across the entire surface. One additional advantage of a random repeat pattern is that the same print plate can be used for a variety of different insert sizes and product combinations creating a very attractive, classy finish at minimal start-up cost.
While we are big fans of random repeat printing on inserts, in other situations you may have some specific, print registered copy you want printed such as a thank you, instructions, part number, etc.
Either way, corrugated inserts can help make your packaging unique and memorable in addition to creating a great presentation and keeping your product safe during transit.
Whether you are creating a new e-commerce box or giving an existing sub box a much-needed face lift, we know how to do it without adding a great deal of cost. In fact, compared to preprinted labels, they usually produce a net savings.
Please contact us at Salazar Packaging or call us at 630-551-1700 to discuss your project with one of our experienced branded packaging advisors. There is no cost and no obligation and you will be glad you did.