custom printing Tag

11 Oct 2017 The Difference Between Boxes and Cartons

The Difference Between Boxes and Cartons

3 Color Folding Carton, Salazar Packaging, e-commerce packagingThe packaging industry is filled with a variety of terms; some are interchangeable, and some are not. There is also a lot of information available on the internet and not all of it is accurate so we are not surprised when we get inquiries for information on boxes when they really want is a carton and vice versa.

General guideline on paper packaging containers

Packaging containers typically come in variations of two distinct substrates:

Paperboard –  usually single ply, thin and most popular construction are folding cartons (aka chip board boxes) and rigid wall boxes. Your standard cereal box or FedEx envelope are great examples of paperboard material for packaging. We usually describe this as packaging that is NOT designed for shipping but intended for retail, display applications.

Corrugated boxes printed inside and out, Salazar Packaging, e-commerce packagingCorrugated board – this is the material that is usually thicker because it is multiple layers of paper with a fluted interior layer. It is designed to be a shipping container, and will hold up well whether you ship UPS, USPS, or FedEx. This board can be made into a wide variety of structural designs including RSC shipping boxes and mailer boxes.

Branding Your Corrugated and Paperboard Packaging

Both are available custom printed, though the type of printing that is available varies. Corrugated is primarily printed using a flexographic print process, directly to the board itself, limiting the number of colors and types of graphics that can be printed on it. Digital printing is becoming more common place and while digital printing is usually more expensive, it can make it possible to reproduce virtually any type of design you want.

Custom printing of paperboard is usually offset printed and also permits a wide range of graphics and color, though higher minimums may apply.

Application Specific Design      

There are no easy or standard answers and every application is a little different. Order volume also plays a major factor, since some board and printing options are available and affordable at 10,000 but perhaps not at 1,000.

Some sizes and designs require tooling (for example – die cut mailers) and others do not, such as RSC style shipping boxes. Different board grades and thicknesses are available for both paperboard and corrugated board.

If you are not sure which is the best material substrate for your project, please contact us at Salazar Packaging or call us at 630-551-1700. One of our experienced branded packaging advisors will be glad to assist you and answer any questions you may have.

Related posts:

https://salazarpackaging.com/e-commerce-and-subscription-packaging/

https://greenpackaginggroup.com/industry-experts/paperboard-folding-cartons-now-available-globe-guard-products-com-green-packaging-store/

https://salazarpackaging.com/printed-die-cut-corrugated-inserts-ecommerce-subscription-boxes/

https://salazarpackaging.com/sustainability-e-commerce-packaging/

 

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25 Sep 2017 E-Commerce and Subscription Packaging for Children

E-Commerce and Subscription Packaging for Children

Boxes for Kid's products, e-commerce, subscription packaging, Children's e-commerceWe make a tremendous number of packaging containers for children’s and baby’s clothing, but in addition to all of those, we also make boxes for games, toys, and activities. They range from early childhood development focused boxes to complex science and STEM programs.

Whatever the product being shipped, the packaging objective remains the same: the product to the recipient safely and securely, at minimal expense. Ideally in a box that is bright, interesting, and visually pleasing to the child receiving it.

There are two basic types of corrugated boxes for kids’ e-commerce and subscription boxes:

Die cut mailers – they have a lid that is attached at the back and they open like a cigar or presentation box. They are a low 1,000 box MOQ for most applications and you can select from our list of over 150 stock cutting die sizes.

RSC style shipping boxes –  these are traditional shipping boxes with four flaps on top and four flaps on the bottom. These are low cost and particularly effective when other, smaller boxes are shipping within.

We can further customize your kid boxes with custom printing outside, custom printing inside (die cut mailers only) and child friendly carrying handles that kids love.

Boxes for kid's products, e-commerce, subscription packaging, Children's packagingFor a quick price estimate, all we need is a few details:

  1. Quantity being ordered (1,000 MOQ)
  2. Size – length X width X height
  3. Board color (in and out) white or natural Kraft (brown)
  4. Number of ink colors inside and/or outside

This will enable us to give you a surprisingly accurate estimate that will prove true unless you decide to change any of the critical specs.

Feel free to contact us via email at Salazar Packaging with any questions or call us at 630-551-1700. Kids love receiving packages and we can help you make a great impression that begins at the unboxing experience.

Related posts:

https://greenpackaginggroup.com/industry-experts/boxes/branded-packaging-checklist-subscription-e-commerce-box-programs/

https://salazarpackaging.com/packaging-e-commerce-snacks-candy-treats/

https://salazarpackaging.com/packaging-for-e-commerce-apparel-and-how-to-minimize-the-cost/

https://salazarpackaging.com/e-commerce-subscriptions-packaging-books/

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04 Sep 2017 Printed Die Cut Corrugated Inserts for Ecommerce and Subscription Boxes.

insert printed to contrast interior, Salazar Packaging, Printed Die Cut Corrugated Inserts for Ecommerce and Subscription Boxes

We are one of the largest printers of high end corrugated shipping containers in the country, leading the trends such as printing inside the box when most companies’ idea of branding is printing a logo on the outside. As part of the effort to create a unique and positive unboxing experience, we have also led in the design of product and application specific (custom) inserts to protect as well as present the products being shipped. (see first related post below)

We offer inserts of every type and design including molded foam, molded pulp, die cut paperboard and our favorite – die cut corrugated.

Corrugated inserts remain our most popular option because they are relatively low in cost, have low minimums (1,000 MOQ), tooling is reasonably priced, they are very versatile in terms of product display, and can be easily replaced as your products or combinations change. They have also become a customer favorite because they can be easily and inexpensively printed.

custom printed box and insert, Salazar packagingAre White and Kraft the best Options?

The lowest cost option is to not print an insert at all. Leaving it unprinted natural Kraft (brown) or paying a small upcharge for white is a great way to minimize cost and keeping your packaging simple. Whether unprinted is the best option for you depends on what you are going to do with the inside of the box and the color of the product itself. You never want to take attention away from the product and if the inside of the box is unprinted, you may want to go with a simple, unprinted white or Kraft (natural brown) insert as well.

Solid, flood coat colors on your inserts?

In other situations, a flood coat of a contrasting or complimentary color is a great option because it provides color at minimal cost and really dresses up the inside of the box. If there is no copy and it is a simple flood coat (edge to edge) of one color, you may not even need to purchase a print plate. That helps make color quite affordable and can easily be changed if necessary.

insert printed to match interior, Salazar PackagingCustom printed inserts

Keep in mind in most cases, the corrugated insert is die cut with cavities to hold the product so you may not have a large, unobstructed canvas to work with. This makes it an ideal place for a subtle, random repeat pattern such as a logo diagonally printed across the entire surface. One additional advantage of a random repeat pattern is that the same print plate can be used for a variety of different insert sizes and product combinations creating a very attractive, classy finish at minimal start-up cost.

While we are big fans of random repeat printing on inserts, in other situations you may have some specific, print registered copy you want printed such as a thank you, instructions, part number, etc.

Either way, corrugated inserts can help make your packaging unique and memorable in addition to creating a great presentation and keeping your product safe during transit.

Whether you are creating a new e-commerce box or giving an existing sub box a much-needed face lift, we know how to do it without adding a great deal of cost. In fact, compared to preprinted labels, they usually produce a net savings.

Please contact us at Salazar Packaging or call us at 630-551-1700 to discuss your project with one of our experienced branded packaging advisors. There is no cost and no obligation and you will be glad you did.

Related posts:

https://salazarpackaging.com/balancing-protection-presentation-e-commerce-subscription-boxes/

http://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-and-branded-corrugated-boxes-achieve-great-designs-by-avoiding-common-mistakes/

 

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22 Aug 2017 Packaging for E-commerce Snacks, Candy and Treats

Packaging for Candy and NutsPackaging for E-commerce Snacks, Candy and Treats

One of the fastest growing areas of e-commerce is snacks, ranging from health-conscious options to some that are just delicious and do not claim any health benefit at all. In either case, they taste good and satisfy a need with a product that thanks to ecommerce and subscription programs, can be conveniently delivered to your mailbox.

What’s hot? E-Doughble! 

e-commerce packaging for candy and snacks, Salazar PackagingLiterally everything including nuts, candy, and pastries is selling. One of our most unusual and recent success stories is our friends at www.edoughble.com Check out their website to see the delicious flavors and box assortments they offer of their edible cookie dough products.

It was the variety of gift pack options that made their packaging a challenge. Different size containers, different counts, with and without flavor packs. You can see just a few of their most popular combinations from the attached photo.

We reviewed all of their products and combinations, and helped them create a packaging design that uses only two different size boxes and six different inserts to minimize the number of packaging SKU’s and reduce their overall packaging costs. Branding and efficiency was the goal, and the end results speak for themselves.

Packaging that Communicates, Literally from Soup to Nuts

e-commerce packaging for candy and snacks, Salazar PackagingThe products we have helped to create packaging for include various types of domestic and imported candy, nuts of every type and size, nutrition bars, and chocolate in every size and shape.

If you need to create a package design that is going to be protective as well as eye catching, please call us at 630-551-1700 or email us at Salazar Packaging. We know how to maximize the unboxing experience for your customers while minimizing the overall e-commerce and subscription packaging cost for you.

Related posts:

https://salazarpackaging.com/packaging-coffee-tea-subscription-boxes-e-commerce/

https://salazarpackaging.com/packaging-shipping-gifts/

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

http://salazarpackaging.com/litho-labels-for-exceptionally-attractive-e-commerce-shipping-boxes/

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02 Aug 2017 Packaging That Communicates

Happy Egg exteriorPackaging That Communicates

For us it is more than a tag line or slogan, it is what we believe and our primary objective on every order we accept. We appreciate packaging that does this well, even if we are not the manufacturer. What does your packaging say about you? Please see the photos included in this post for a great example of branded packaging done well!

Happy Eggs? 

We are not in the molded pulp egg tray business, but we love the packaging for this new brand of eggs my wife/partner just picked up at the local grocery store. You can imagine how the unique color stands out on a shelf full of natural (boring) color molded trays, foam and pulp alike. The Happy Egg people are not afraid of color and for little additional cost, created a bright yellow, very eye-catching container that truly pops off the shelf.

To communicate the necessary food details as well as their branding message, they opted for a full color label applied to the outside that lists all the required information and explains why their hens are so happy and lay better quality eggs.

But wait, there’s more!

Happy Egg Company molded pulp interiorJust like the surprise bonus ending at the end of an otherwise routine TV commercial, the Happy Egg Company took advantage of the inside lid (others typically leave blank) and applied an additional full color label. In case you missed the message outside, the inside shows a chart comparing space per hen in their process compared to others. Happy hens apparently lay better quality eggs and theirs are the happiest.

What is the message of your packaging?

Is your message as obvious and clear as that of the Happy Egg Company? As e-commerce packaging continues to compete and be compared to retail packaging, we can learn a lot from this application.

  • Focus on what you want your customer to remember
  • Don’t shy away from being different or colorful
  • Take advantage of every available space
  • Do not hesitate to repeat your message, differently each time.

 

Many people make the mistake of assuming great e-commerce packaging is expensive but it does not have to be. Check out our gallery to see a great selection of attractive, attention grabbing boxes and here is our surprise ending – nearly all of them are basic one or two colors, flexographic printing, which is the least expensive printing available.

If, however you need something beyond flexographic, we are also experienced and can help you with your litho label or digital printed design as well. There is literally nothing you can imagine and that we cannot recreate on your packaging.

Regardless of the process or medium used, we will deliver a great looking package at the lowest possible cost per unit. Call us at 630-551-1700 or contact us at Salazar Packaging to discuss how we can make you and your packaging as happy as the Happy Egg Company hens!

Related posts:

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

http://salazarpackaging.com/litho-labels-for-exceptionally-attractive-e-commerce-shipping-boxes/

http://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

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26 Jul 2017 Packaging for E-commerce Apparel and How to Minimize the Cost

Mailer boxes and envelopes for clothing, Salazar Packaging, e-commerce, Packaging for E-commerce Apparel and How to Minimize the Cost

Shipping clothing can be challenging because of the number of order variations that are possible. Whether you are shipping organic baby clothes or lingerie, tee shirts or dress shirts, each order can potentially be different, impacting the type and size of packaging required, as well as shipping weight costs. Are you shipping e-commerce orders of one single item or bulk shipping wholesale orders? Here are a few tips to help you minimize your costs:

Not all clothing requires a shipping box

As you can see from the photos included in this post, mailer envelopes are a great solution for smaller items being shipped. For example, dozens of tee shirt shipping customers use our unpadded paper mailers because they are relatively low cost, very green, and can be branded in very small quantities.

Most soft goods don’t require it, but if you feel you need a more moisture resistant or padded mailer envelope, our poly mailers are a good option and can also be custom printed at a higher MOQ. See minimums “related post” link below.

Compared to boxes, mailer envelopes are:

  • Lighter in weight, reducing inbound and outbound shipping costs
  • Less storage space for you
  • Less waste for your customer

Shipping Boxes for Wearing Apparel

Mailer boxes and envelopes for apparel, salazar packaging, e-commerce packagingThere are times when the order size, the type of customer (bulk wholesale), or the application requires a corrugated shipping container. For example, you may be able to minimize wrinkling of the garments being shipped by utilizing a box rather than a flat mailer.

Most clothing shipped in corrugated containers ship in die cut mailer style boxes. That is the type of box that has an attached lid and opens like a cigar box. This makes packaging and unpacking easier, and visually is a better presentation compared to an RSC style box. For branding purposes, the inside lid of the die cut mailer creates a great billboard and a great spot to say thank you or reinforce your brand image.

For larger, bulkier orders, an RSC style box may be the best option and can be printed in a low, 1,000 MOQ. That is the type of box that has four flaps on top and four on the bottom (typical moving box design) and is sealed with two pieces of plastic or paper tape. If you require this type of container, we offer two good pieces of advice:

  1. Resist the temptation to save a few cents on a lower grade, thinner, corrugated box made of 32 ECT corrugated board. 200# test corrugated is unnecessary for many applications, but for clothing, which is unexpectedly heavy, it is worth minimal additional cost to make sure the boxes do not rupture when dropped.
  2. Much product damage occurs when the recipient decides to open an RSC with a sharp knife or scissors. Since we make all our RSC’s to order, we can easily extend the flaps if necessary to prevent your customer from inadvertently damaging the product you ship.

I would say very few companies have the experience and success we have in making shipping containers for soft goods and apparel. Whatever your product or objective, one of our branded packaging advisors is available at no cost, at 630-551-1700 to discuss your requirements. Or if you prefer, contact us via email Salazar Packaging.com   and visit our gallery to see more of our work.

Related posts:

http://salazarpackaging.com/minimum-custom-printed-packaging/

https://greenpackaginggroup.com/industry-experts/boxes/how-to-achieve-a-retail-look-on-your-e-commerce-packaging-for-clothing-and-apparel/

http://salazarpackaging.com/buyers-guide-branded-e-commerce-packaging-clothing/

https://greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/

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11 Jul 2017 E-Commerce and Subscriptions Packaging for Books

E-Commerce and Subscriptions Packaging for Books

Boxes for books with inside print, e-commerce packaging, subscription packaging, book packagingA few decades ago I recall listening to a speaker warning we were heading toward a “paperless society”. Since I was at that time employed by the largest paper and packaging corporation in the world, his message caused much distress. Then a decade later, others were telling us that printed matter, especially books, would soon be extinct due to the internet.

The fact is that we now consume more paper than ever before and people are still indeed purchasing and enjoying books. What has changed however is where and how people buy books. The corner book store has been eliminated in favor of large internet marketers and we have also discovered books are a great product for specialized subscription programs. Specific genres such as mystery, horror, children’s and others can be delivered directly to your doorstep.

The above photo shows a few of the many boxes we have created by using our “semi-custom” program to give brand owners unique identity while utilizing some “standard” box sizes designed to fit standard book sizes. Of course, if you want or need a completely custom size or structural design, we can do that for you as well, but our semi-custom program is ideal for customers whose sizes and quantity needs vary month to month, are working with a limited budget, and/or need custom printed boxes in a hurry.

The Difference Between Custom and Semi-Custom E-commerce Boxes  

When you go custom, you will need a custom cutting die costing around $800 (onetime expense) but you can decide the exact box dimensions, the board grade, and specific structural features such as an easy open perforation, locking tabs, etc.

On a semi-custom box, the cutting die has been made so many of those decisions have already been made for you. You can still customize the way a box is printed or decorated, but the size, board grade, and box features are predetermined. We usually describe it as the difference between buying “off the rack” or “custom tailored”.

Neither option is better, but semi-custom can save money and precious time. We still provide die lines so you can design your interior or exterior graphics any way you want them, but the basic structure is already designed and immediately available. In fact, some of these very sizes are available (unprinted) as stock items on our green packaging www.GlobeGuardProducts.com store.

If you would like to discuss your subscription book program with us, please contact us at www.SalazarPackaging.com or call us at 630-551-1700. Our experienced branded packaging advisors are standing by and eager to help you.

Related posts:

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-die-cut-corrugated-mailer-boxes-in-five-easy-steps/

http://www.greenpackaginggroup.com/industry-experts/seven-reasons-right-size-subscription-box/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-and-branded-corrugated-boxes-achieve-great-designs-by-avoiding-common-mistakes/

 

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22 Jun 2017 Packaging for Eyewear and Contacts

Warby-Parker, Salazar Packaging, subscription packaging, e-commerce packagingThis time of year, even us Midwesterners are breaking out the sunglasses, and of course, eye glasses have become as much a fashion statement as a necessity. For those in need of vision assistance who don’t like glasses, contact lenses are the preferred choice. Two things they all have in common is that they can all be purchased over the internet, and each require shipping containers.

One of our early branded packaging customers was Warby-Parker. They basically pioneered prescription glasses purchased on line with their HTO (Home Try On) boxes which we manufactured for them. Since then, we have created packaging for many manufacturers of glasses, sun glasses, and specialty contact lenses.

Balancing Protection and Presentation for Eyewear Shipping Containers

We all realize helping the product arrive undamaged is most important, but at the same time the packaging must look great, and it also must be economical. Keep in mind the average pair of glasses might already have multiple layers of packaging:

  1. The primary case that makes direct contact with the product and is likely to be kept and reused by the consumer. (We are NOT a supplier of this type of packaging)
  2. Possibly a rigid (paperboard) box that may or may not be kept and reused by the consumer. (We do design and create rigid wall boxes as well)
  3. The shipping container that is rarely reused or kept by the consumer. This could be a single or multiple like the Bon Look photo below. (we do supply this product)

This helps to understand why the shipping containers (the third item listed) should be effective and affordable because it is a very necessary but usually disposable layer of packaging.

Salazar Packaging, e-commerce, subscription packagingUnboxing Experience for Eyewear

With all this in mind, that all important unboxing experience (presentation) begins on the outer layer, usually a corrugated container. What most shippers don’t realize is that a great looking, custom size and custom printed box is only slightly more expensive than a plain, boring, oversized corrugated box. Not only can a larger (than necessary) box and void fill add cost, it can also add shipping weight and that can be additional cost as well.

Ideally the shipping container allows the product to arrive safely but not look too “industrial.” Reinforcing the brand and image is added value as well, for the shipper as well as the recipient. Here are a few ways you can enhance your box and turn it into more than a shipping container:Salazar Packaging, e-commerce packaging, subscription packaging, custom packaging

  • Custom print the exterior – show off that logo in a registered or very popular random repeat print
  • Custom Print the interior – since the shipping label dominates the exterior, the best place to make a great impression is on the inside of a small container
  • Color – standard white or Kraft as well as flood coats of any Pantone color you require
  • Unusual finishes – soft touch, high gloss, and everything in between is possible with varying minimums
  • Board variations, including triple white and thinner micro flute construction like E and F for strength without bulk

 

With volume (usually 1,000 boxes or more) just about anything is possible. So please contact us at Salazar Packaging or call us at 630-551-1700 to discuss your application. We have the experience to help you make the best possible impression on your customers.

Related posts:

http://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

http://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

https://salazarpackaging.com/buyers-guide-rigid-boxes-e-commerce-subscription-applications/

https://greenpackaginggroup.com/industry-experts/reverse-prints-flood-coats-board-color-custom-branding-terms-simplified/

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01 May 2017 Four Most Common Myths About Custom Printed Packaging for E-commerce and Subscription Boxes

Salazar Packaging, packaging myths, e-commerce, subscription, custom printing, custom packagingFour Most Common Myths About Custom Printed Packaging for E-commerce and Subscription Boxes

We receive a lot of phone calls and emails from literally hundreds of people every month and there are a few questions and comments that are repeated time and time again. These four in particular are complete misconceptions, inaccurate, and worth debunking.

Custom printed packaging has huge minimums

I think this one has been intentionally perpetuated by sales people and companies that choose not to sell custom printed products. However, our unpadded custom printed paper mailer envelopes have a minimum that is typically in the hundreds. Even our flexographic printed corrugated boxes have a MOQ of 1,000 which is considered low in an industry where 2,000, 3,000 or even 5,000 is more the norm. “Huge” is a relative term, but our branded packaging advisors are trained to help you determine the best option for your specific application and volume.

I can’t afford custom printed packaging so I use labels

Anyone who believes this has never taken a close look at the cost of labels (in some cases, multiple labels) or factored in the cost of placing them manually on every package going out the door. We won’t even go into the esthetics or consistency since no two manually labeled packages will ever be exactly the same.

For example, by buying custom printed boxes in bulk and eliminating the label (s) being printed and applied, most people see their cost per box REDUCED, not increased. We can help you determine if you can be one of the many companies we know, who are able to increase profitability while decreasing their packaging costs.

Custom printing takes forever

That is what those catalog and website seller of unprinted, stock packaging want you to believe. The fact is that in most cases we ship a NEW, first time order for custom printed boxes within two weeks and a repeat order we can typically get out in one week. We have a variety of stock products on our www.GlobeGuardProducts.com store that can ship immediately, but adding your logo or brand is surprisingly quick and easy.

Custom printing is complicated and I don’t have a graphic artist on staff

Speaking of “easy,” even if this is your first effort at branded packaging, we make custom printing as easy as possible by connecting you to our people who have decades of experience. We know how to make even the most complicated logo or graphic design printable and affordable. While we are not graphic designers, we can recommend you to one who will help you create an eye-catching, low-cost design.

On a related note, if your volume has outgrown your startup or current facility, we can also suggest an outsource fulfillment company that will help you keep up with demand and allow you to focus on growing your business.

We have been creating great looking packaging for e-commerce and subscription boxes for ten years and we have a long list of business contacts and resources able to help you succeed. Let us know what you have in mind for branding or rebranding your packaging by calling us at 630-551-1700 or contact us at Salazar Packaging via email.

 Related posts:

https://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

https://salazarpackaging.com/salazar-packaging-celebrates-10th-anniversary/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

https://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

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21 Apr 2017 Buyer’s Guide for Mailer Envelopes for E-Commerce and Subscription Applications

mailing envelopes for e-commerceEven though we are best known for our beautifully printed and incredibly functional mailer boxes, we also custom print and brand a variety of mailer envelopes. As we often say, even a subscription “box” does not really have to be a box. So if you determine a mailer envelope will satisfy your shipping needs, the question becomes – which one?

There are many styles and combinations to choose from, most are good, but a few are bad. To some extent the decision is influenced by the following three factors:

  1. The amount of protection the product being shipped requires. Cushioned or non- cushioned?
  2. The type of graphic design and printing you want. How many ink colors?
  3. How many you are prepared to order? Every type has a different minimum.

Material Options for Mailer Envelopes

We can most easily divide mailer envelopes by the material used to make them.

Plastic mailer envelopes – like any form of plastic, it is available in a variety of compositions in terms of recycled content and recyclability. Not all films are created equally, yet most can be printed beautifully, but usually have a higher minimum. (See minimums blog post below)

mailer envelopesPaperboard mailer envelopes – they are often called rigid mailers or Stays Flat® mailers and are designed for products that you want to make sure do not fold or crease during shipment. They are available in a variety of board thicknesses and colors, and styles and are often used for documents, calendars, books, etc. They print up beautifully, have a relatively low minimum and are even available with windows if you want the product or ship-to address showing.

Paper mailer envelopes – also available in a variety of paper finishes and composition, some with heavy recycled content and others with almost 100% virgin paper content. Generally they are relatively inexpensive and have a much lower MOQ for custom printing compared to plastic. However, they are usually printed on flexographic equipment like corrugated boxes are, and have the same limitations of design, and colors. (See “flexo friendly” post below).

Cushioned or non-cushioned mailer envelopes

Does your product REALLY require protection and cushioning? It may seem like a silly question but one we are obligated to ask because cushioning adds multiple costs (shipping inbound, storage, shipping outbound, etc.) and in many cases, the protection is totally unnecessary. A great example is the number of people who ask for a “bubble mailer” to be used to ship out tee shirts or other soft goods.

When a product and application does require cushioning we usually suggest poly bubble lined mailers because they are lightweight and effective. The down side from a branding perspective is that they always have a high MOQ for custom printing.

Mailer envelopes, boxesIn need of an ecofriendly mailer envelope solution?  

It is in this area of cushioned mailer envelopes where we have to draw the distinction between the green and not so green options. There are two different types of padded or cushioned mailer envelopes we do NOT offer:

  1. Paper/poly laminates. Unlike poly mailers with poly lining that can be recycled with other plastic bags, envelopes that are paper on the outside but bubble lined inside will always end up in a landfill. Even though both materials used (poly and paper) are technically recyclable, they cannot be when they are laminated together and not able to be separated.
  2. Paper with shredded paper filling – often sold as a green solution, they are bulky and heavy which can add considerable shipping cost. They also have a high minimum for branding and if you have ever accidently ripped one, you understand why many customers do not like them. In my book they rank right behind foam packing peanuts on the list of packaging people love to hate.

Mailer envelope options can appear overwhelming especially when you add features such as easy open strips, peel and seal adhesives, gusseted versus flat, even “two-way” envelopes designed to ship back and forth. However, we have a branded packaging advisor standing by and eager to help you choose and maximize your branded packaging investment. Call us today at 630-551-1700 or contact us via email at www.SalazarPackaging.com.

Related posts:

https://salazarpackaging.com/minimum-custom-printed-packaging/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

https://salazarpackaging.com/buyers-guide-branded-e-commerce-packaging-clothing/

http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

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