Not long ago company president Dennis Salazar wrote an excellent article entitled Is There a Disconnect In Your Green Business?
, which appeared on GreenBiz.com
. In the article, Dennis makes several important points about the difficulties large companies encounter in converting green business initiatives into action. I highly recommend this article to business leaders - with it's in-the-trenches perspective, it is quite illuminating.
Many fear that our economy, which is plunging into deep recession, will work against the interest of a greener business environment. The main concern is that economic necessity will cause companies to limit or eliminate green initiatives due to cost and time constraints. In times like this, the argument goes, companies hunker down and resist any sort of change.