food packaging Tag

02 Dec 2008 High Mileage Peaches and Other Absurdities of our Sustainable Lives

dole peaches dole peaches labelIf you look at the label on the pictured Dole product, you see that it is “natural”. I doubt any of us really understand what natural means anymore, but at least in theory, it’s a good thing, right? Shoppers everywhere just like my wife seek and buy products that are organic, pure and natural, even if the cost is a bit higher than those less healthy product options. I used to think these Dole peaches were delicious but I forever unintentionally ruined the taste by taking a closer look at the package and label. Near the top of the container you see ink jet characters that read “peaches from USA”. (Click on the thumbnail at right for a look.) I can only assume that is imprinted that way to give Dole some seasonal flexibility on where their peaches are grown and harvested. OK, I can buy that but at the bottom of the plastic jar you see that the shrink band label is printed ”Packed in Thailand.”
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