Packaging and labeling Tag

01 May 2017 Four Most Common Myths About Custom Printed Packaging for E-commerce and Subscription Boxes

Salazar Packaging, packaging myths, e-commerce, subscription, custom printing, custom packagingFour Most Common Myths About Custom Printed Packaging for E-commerce and Subscription Boxes

We receive a lot of phone calls and emails from literally hundreds of people every month and there are a few questions and comments that are repeated time and time again. These four in particular are complete misconceptions, inaccurate, and worth debunking.

Custom printed packaging has huge minimums

I think this one has been intentionally perpetuated by sales people and companies that choose not to sell custom printed products. However, our unpadded custom printed paper mailer envelopes have a minimum that is typically in the hundreds. Even our flexographic printed corrugated boxes have a MOQ of 1,000 which is considered low in an industry where 2,000, 3,000 or even 5,000 is more the norm. “Huge” is a relative term, but our branded packaging advisors are trained to help you determine the best option for your specific application and volume.

I can’t afford custom printed packaging so I use labels

Anyone who believes this has never taken a close look at the cost of labels (in some cases, multiple labels) or factored in the cost of placing them manually on every package going out the door. We won’t even go into the esthetics or consistency since no two manually labeled packages will ever be exactly the same.

For example, by buying custom printed boxes in bulk and eliminating the label (s) being printed and applied, most people see their cost per box REDUCED, not increased. We can help you determine if you can be one of the many companies we know, who are able to increase profitability while decreasing their packaging costs.

Custom printing takes forever

That is what those catalog and website seller of unprinted, stock packaging want you to believe. The fact is that in most cases we ship a NEW, first time order for custom printed boxes within two weeks and a repeat order we can typically get out in one week. We have a variety of stock products on our www.GlobeGuardProducts.com store that can ship immediately, but adding your logo or brand is surprisingly quick and easy.

Custom printing is complicated and I don’t have a graphic artist on staff

Speaking of “easy,” even if this is your first effort at branded packaging, we make custom printing as easy as possible by connecting you to our people who have decades of experience. We know how to make even the most complicated logo or graphic design printable and affordable. While we are not graphic designers, we can recommend you to one who will help you create an eye-catching, low-cost design.

On a related note, if your volume has outgrown your startup or current facility, we can also suggest an outsource fulfillment company that will help you keep up with demand and allow you to focus on growing your business.

We have been creating great looking packaging for e-commerce and subscription boxes for ten years and we have a long list of business contacts and resources able to help you succeed. Let us know what you have in mind for branding or rebranding your packaging by calling us at 630-551-1700 or contact us at Salazar Packaging via email.

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07 Apr 2017 Buyers Guide for Rigid Boxes for E-Commerce and Subscription Applications

rigid boxes, subscription packaging, branding, eco-friendly boxesBuyers Guide for Rigid Boxes for E-Commerce and Subscription Applications

They are known by many names including rigid wall boxes, set up boxes, two piece boxes, and even telescoping boxes. They are made of paperboard, not corrugated board, and have been used in the candy, greeting card, and board game industries for decades.

They are gaining in popularity for subscription applications as companies work to deliver value to their customers while creating a permanent or long-term brand presence. These are not shipping boxes, which in most cases are quickly discarded soon after they arrive. Rigid boxes tend to be kept and reused or repurposed. This makes them a greener option but it also means your brand lives on and the box serves as a constant reminder of the company that sent it.

With Appreciation to Birchbox and Others 

This type of subscription box has been made popular by companies like Birchbox who understand the value of packaging that is more than a disposable shipping container. This type of packaging makes a great first impression and in many cases provides a series of collectible containers the customer values, encouraging repeat orders and extending subscription life.

rigid boxes, subscription packaging, branding, eco-friendly boxesRigid boxes are also a graphic designer’s dream because unlike direct print flexographic printing (typically used on corrugated), this is a laminating process where sheets of interior and/or exterior paper can be printed any way you want, as many colors as you want, on a wide variety of papers including linens or foils, as well as spot or flood coat coatings. They can also be die cut, creating openings for product display.

Advantages of Rigid Boxes

Compared to other types of boxes they can be made to any size you want without expensive tooling. As mentioned above, the graphics flexibility is incredible and there are few limits to what can be produced.  Rigid boxes offer the ability to vary board color, and wrap exterior as well as lining interior which creates a truly custom look.

The minimum is relatively low at 1,000 though pricing due to setup costs becomes much more attractive in larger quantities of 5,000 or more. You can combine different (same size) copies for larger quantity, bulk pricing. When working with a company like ours, you can create the shipping containers to protect the rigid box in shipping.

rigid boxes, subscription packaging, branding, eco-friendly boxesFactors that Influence Cost of Rigid Boxes

As stated above, order quantity is always a major factor and of course box size also impacts the cost of any box we create. Other factors also include:

  1. Base/bottom and/or top/lid wrapped (exterior) or lined (interior). Anything is possible but it does add cost.
  2. The amount of overlap of the top/lid over the base/bottom. It can overlap 100% or anything less. Keep in mind not totally overlapping the base will likely mean you will have to wrap the exposed base.
  3. Board color of any unlined or unwrapped surface. Natural chip paperboard is the least expensive. White is also available at an upcharge, as well as other colors like black, though they may have a higher minimum.

Disadvantages of Rigid Boxes

They are such an impressive marketing tool that we can only come up with two negatives you should be aware of:

  1. They are not inexpensive and your product price point has to justify the cost of the rigid box as well as the shipping container. People will often ask why/how other companies like Birchbox can afford to use them and I remind them large shippers like them are buying much larger quantities, thereby substantially reducing their cost per unit.
  2. Most boxes and cartons ship flat minimizing the space they require to store and ship. Rigid wall boxes do not collapse, increasing those costs.

Salazar Packaging continues to be a one stop shop for all forms of e-commerce and subscription box packaging. There are few companies in the country with our experience in shipping containers as well as interior/protective packaging solutions.

Please call us at 630-551-1700 or contact us via email at Salazar Packaging to discuss your specific needs. Let us show you how we create effective “packaging that communicates” at a much lower cost than you think possible.

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06 Feb 2017 How to Select a Packaging Supplier for your E-Commerce or Subscription Box Application

e-commerce, custom printing, Salazar PackagingIn case you have not noticed, (we certainly have) there are a lot of people dabbling in packaging for e-commerce, and specifically branded packaging. As part of an extensive New Year market analysis we reviewed many of our competitors and compared our list of products and services to theirs.

What we found are a lot of good companies who do just a few things well and that is probably a wise approach for them, especially if they are relatively new to the industry. At our company, our principals have over sixty years of combined experience, our company is on the verge of celebrating our tenth anniversary and we are proud to say we are one of the pioneers in ecofriendly, custom printed e-commerce packaging. We are considered a market innovator, enhancing consumers unboxing experience before it became trendy or the WOW factor was labeled as such.

A Checklist to Help you Make a Good, Long-term Choice

Here are the specifics we suggest you compare and consider when searching for a new supplier to satisfy your e-commerce packaging needs:

  • Does the potential supplier offer a selection of green, eco-friendly packaging options?
  • Does the company offer a variety of branded packaging solutions such as mailer envelopes, and other styles/types of custom boxes such as rigid wall and folding paperboard?.
  • In corrugated, do they have a variety of design options such as FOL, RSC, die cuts or book folds?
  • Does the company have a variety of printing process options such as digital, flexographic or offset?
  • Can they help guide you in terms of graphic design to maximize the impact and minimize prepress (plate/art) charges?
  • Do they have the ability to create custom designs and sizes?
  • Can they create custom internal packaging solutions for protection and presentation such as molded pulp, foam, die cut corrugated, etc?
  • Have they helped create hundreds of successful, attractive e-commerce boxes? (Please see our web site gallery for examples)

All of the Above?

Few companies can claim a positive answer to all of the questions listed above but without hesitation we can. In this age when there are so many “specialists” focused on one thing, a broader and more experienced perspective can save you valuable time and money.

Will branded RSC boxes or mailer envelopes cost less to implement? How can you reduce your labor or shipping cost? What is the best way to cushion and protect your product? How can you best print your five color logo? Is digital the best print option for my graphic design?

Putting ink on a box is easy. Printing a great looking box is considerably more difficult and developing a perfect packaging solution or strategy is not something that everyone is equipped to do.

For “packaging that communicates” please feel free to contact us at Salazar Packaging or call us at 630-551-1700* for a no cost, no obligation review of your specific needs.

*Please note our new number    

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05 Dec 2016 Owl Crate Jr. Delivers the WOW factor to an Even Younger Children’s Book Market

Owlcrate, flexographic printing, custom printing, e-commerce, subscription packagingWhoever said the digital media explosion would result in the ultimate demise of printed paper books obviously did not realize the only thing that is really changing is the way books are purchased and delivered. I admit I have been surprised by the number of subscription book boxes that we have helped launch successfully. Books for different demographics, different ages, and different genres are all unique and growing in popularity.

Owl Crate Now Serves 8-12 year old readers   

One of our favorite book selling customers is Owl Crate and we have been grateful to produce their standard black on Kraft “young adult” printed boxes. When they decided to launch a program aimed at 8-12 year olds, they wisely decided that their new box not only had to be different dimensionally, it should also have a little more “pop” in graphics while still maintaining their brand identity.

Owl Crate Jr.e-commerce, custom printed shipping boxes, subscription packaing is born

As I have often written, we are not graphic artists, but after printing hundreds and hundreds of boxes, we certainly know what works and what will not. We also know how to get the most for your money, minimizing box and pre-press costs like cutting dies and print plates.

Surprisingly, this experienced, knowledgeable graphics guidance we offer is free to you and your graphic artist. BTW if you don’t have one, we can refer you to one that understands the advantages and limitations of a good graphic design for flexographic corrugated printing.

We worked with our friends at Owl Crate and helped them come up with a great, flexographic printable design that is one color flood coat over white board inside and blue and white ink over Kraft board on the outside. The end result is a beautiful, eye catching print with only three print plates.

If you need a holiday gift idea for that young book worm on your gift list, check out their holiday offering at: http://owlcrate.com/ocjr. If you want to talk to someone about creating a wonderful customer experience with your e-commerce packaging, contact us via email at Salazar Packaging or call us at 630-551-1700.

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29 Nov 2016 Unico Nutrition’s Packaging Is Designed for Double Duty Use, Inside and Outside

reverse print | Unico Nutrition | Salazar PackagingThe goal of branding is to always create a great impression. Unfortunately, that positive message is short lived since the packaging used for e-commerce typically ends up in a recycle bin.

Unico Nutrition creates unique dual purpose graphic design

Unico Nutrition makes excellent natural sport supplements for women. They are also a very clever, unique company that decided to give their e-commerce packaging a second life by designing it so it can be unassembled, colored, and reformed inside out for use long after the product it contained is received and consumed.

We all know e-commerce boxes take a beating during shipment and typically arrive looking dirty, banged up, and covered with tape and labels. However, the inside of the box is usually clean and pristine, so being able to turn the good/clean face out is the key to an extended box life and repurposing the packaging.

The brand lives on!

Whether a dual side use and print is for coloring or decorating or simply for a unique storage box that is more likely to be kept or used – the branding continues to impress and be noticed. After all, isn’t that the primary goal of all good branding and custom printing efforts?

Don’t hesitate to contact us if you have an idea you want to discuss. As usual, the minimum is a low 1,000 boxes and will require the purchase of print plates inside and outside, but that onetime expense can clearly make your marketing and branding efforts that much more effective.

You can call us at 630-551-1700 or contact Salazar Packaging via email so one of our trained and experienced branded packaging advisors can help you get the maximum wow factor for the lowest possible cost.

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20 Oct 2016 Design Options for E-Commerce and Subscription Boxes

custom printing, salazar packaging, One of the most commonly asked questions is “what are my options”? The question is typically asked by people who are interested in enhancing the customer experience and making their boxes stand out in an increasingly crowded marketplace.

With Volume Comes Options

It may seem unfair, but the sad fact is that the number of creative options available to you increase as the order size increases. Some of the most attractive design options are basically cost prohibitive on a cost per piece and/or in terms of preproduction costs. There are no hard and fast rules and much also depends on the graphic design, but here is the way it basically breaks down:

Low speed, low volume digital printing – We do NOT offer this type of printing but it is usually the best option for people needing under 100 boxes or even up to as many as 1,000, especially if the graphic design is more complex with many colors. It may require some art or prep charges but no print plates are necessary, making it ideal for onetime runs. Depending on quantity, it may require a one-time cutting die and that cost can vary from a few hundred to much more depending on the box size and how many impressions are being printed at one time.

Flexographic printing – This is the most popular option and we have a very low but firm 1,000 minimum. It has some limitations in terms of graphics, and each color requires a one-time investment in a print plate and possibly a cutting die. Using one of our over 120 popular stock die sizes eliminates the die cost. Compared to Digital, flexo is always going to be substantially lower in cost.

High speed digital printing – Basically the same pros (great graphics, no plates) and cons (higher cost) as low speed digital but at a reduced cost because it runs at higher speeds. Rarely is this a good option for orders under 1,000 boxes.

Laminated sheet or board – It is often called litho labeling and that tends to be misleading because it is not a label in the traditional sense. The print limitations of flexographic printing directly on corrugated are eliminated by printing on a higher quality substrate using an offset process. That means that many colors, great images, glossy finishes or just about anything is possible. The printing is typically done on an 80# paper for a top sheet lamination application or SBS board, usually 10 pt, for an Asitrade type lamination. It can get complicated, but we make it simple and affordable.

Due to board minimums, your minimum will vary from around 3,000 to as much as 8,000, depending on the size of the box being printed. The cost will be higher than standard flexo, but the graphic possibilities are unlimited. The cost of traditional flexo print plates is also avoided, which can really add up on a four or five color design.

Which Printing Process is Best for You?

Our branded packaging advisors are well trained and experienced to help you make that decision. The factors that will be considered include:

  • Order quantity
  • Order frequency (one time or repeating)
  • Graphic design
  • Timetable
  • Cost per box limitations
  • Budget for pre-production costs

By offering a complete menu of printing options, after all factors are considered, we are sure to guide you to the best solution for your specific application. Contact us at Salazar Packaging or call us at 630-551-1700 for a confidential, no cost, and no obligation application review.

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01 Sep 2016 Buyers Guide: Branded E-commerce Packaging for Clothing

Mailer boxes AND mailer envelopesThe convenience of buying clothing via the web is obvious since it is essentially a store that is open 24/7. Consumers also love the variety and selection of products available to them, sometimes not available in local retail stores. Add great pricing, in many cases – free shipping, as well as liberal return and exchange policies, and it is no wonder the market is growing by leaps and bounds.

We hear from dozens of sellers of clothing every month and their most common question is – what is the best branded packaging option for me? A mailer box or a mailer envelope? While it is a simple question, the answer can be very complicated, depending on your specific requirements and application.

How to Determine Which Packaging Option is Best For YouCustom branded envelopes and boxes

  1. Quantity? Every branded product has a MOQ or minimum for custom printing and they vary a great deal. For example, the minimum on a poly mailer envelope may be 25,000, for a paper mailer envelope, only a few hundred, and for most boxes, a low 1,000. So to some degree your best option may be determined by how many you are interested in purchasing at one time.
  1. Is your packaging utilitarian or presentation? If your only concern is a shipping container to get the product from point A to point B safely without damage, then almost anything will work. However, if you believe like most of our customers do, E-commerce packaging is all about first impressions and the customer experience begins with the shipping container. I always use the example of a seller of organic cotton baby clothes should NOT ship the product in a plastic, poly mailer envelope.
  1. What is the price point of your product? Experience tells us the expectations of a customer purchasing a twenty dollar tee shirt is obviously different compared to a $200 custom tailored dress shirt. In addition, some materials are more likely to shift and wrinkle in shipment.
  1. What does your graphic design look like? To some degree, the artwork determines the best printing process and the printing process determines the substrate, which ultimately determines the MOQ. So if you are looking for a five-color complex design, a direct print corrugated container is probably not the best choice. As a rule we will usually suggest that your graphics be simple, eye catching, and memorable. Remember, the recipient already knows who you are and has decided to buy from you. Your packaging is a great opportunity to reinforce your brand but it is not a brochure and no one is likely to take the time to “read” or study your packaging.
  1. How Much Flexibility Do You Require? 

In many cases envelopes are a better choice because your order sizes vary a great deal. Unfortunately box sizes are not adjustable, but many envelopes are designed to expand and accommodate a larger product or a larger order.

How about Mailer Boxes and Mailer Envelopes?

It is not always an either/or decision and many of our customers use both envelopes and boxes. They have determined that mailer envelopes work best at a lower cost for smaller orders, die cut corrugated mailers for mid-size orders, and possibly even RSC style shipping boxes for bulk or wholesale orders. We can custom print any of those products so your brand is consistent and distinctive.

We provide a tremendous amount of information and are probably one of the most transparent companies in the packaging industry. However, all of the blog posts and reference materials we make available cannot replace a five minute conversation with one of our branded packaging advisors. Please feel free to contact Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation application review.

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16 Aug 2016 E-Commerce Boxes with Screen Printing Can Be Dazzling!

two exterior box screensA quick stroll through our Salazar Packaging gallery will show the number of great looking boxes we have helped create for e-commerce and subscription programs. What is not quite as obvious is how many of them wisely used screen printing to help minimize cost and maximize the graphic design impact.

What is Screen Printing on Corrugated?

Essentially the print plate is designed to deliver less ink in select areas to create a lighter (less dense) shade of the same color. For example, it cannot turn navy blue into robin’s egg blue, but you can create two or more shades of the same dark blue without the cost of additional ink colors or print plates. This is most commonly done with black ink to create gray or grayscale copy, but we can do it with any color.

What is the Benefit of Designing with Screens?

As stated above, it opens up the door and imagination in terms of graphic design. Distinct multicolor “looks” are created at minimal expense. By comparison, a second ink color can add as much as 5% and requires another print plate typically costing between $400 and $600. By properly using a screen, the design can be enhanced, creating a two color look, without increasing the cost per box.

SCRA screened interior printHow Much of My Copy and Color Can I Screen?

Generally, if you find yourself screening more than 50% of the copy of any one color, you are probably better off utilizing a second color. Think of screen colors as accent color, in many cases used to create a 3-D type look. It should not be the primary shade being shown or used.

Most screened designs reduce the ink flow and density 50 to 75%, but more or less is possible depending on the color or graphic design. Even though we are not graphic designers, we can refer you to one or will work with yours to make sure you get the design you want at the cost you need.

The Unique, Beautiful Results of Screened Printing   

One color print with screensCheck out the close up of the SCRA box we did where a screen was used inside the box to give the globe in their logo some depth. On the Rockets of Awesome box screens were used to create the gradually fading sky background that would otherwise only be possible with a much more expense print process. One of our old favorites is the Uncommon Goods box where we were able to create a 3-D look drawing of a wine glass, avoiding an expensive photo label. Last but not least. On the Applied Underwriters bobble head tote, screens were used to give their mascot a 3-D look.

Our well trained branded packaging advisors will help you in every facet of your box project including box sizing, internal packaging requirements (foam, pulp, die cut corrugated inserts, etc.) and providing money saving graphic guidance based on the hundreds of boxes we have helped our customers create.

Please contact us via email at Salazar Packaging or call us at 630-551-1700. We look forward to adding you to our long list of customers who are thrilled with their packaging.

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16 Oct 2015 Danone’s New Nutrimom Program Selects Salazar Packaging for their Mailer Boxes

Three Nutrimom boxesWe have been fortunate to create hundreds of beautiful shipping containers for a variety of products for e-commerce or in subscription box applications. However, none have the long term positive impact potential as the series of boxes we just made for www.Nutrimom.com

Nutrimom is a brand of Nutricia Early Life Nutrition, a part of Danone (Dannon, Evian, etc.) and their new program is designed to provide nutritious products and guidance to expectant mothers and babies, as their needs change from early pregnancy through post-delivery. It is a terrific, new program and they wanted their packaging to be every bit as unique.

The Packaging Challenge

The Nutrimom program requires over twenty different product variations and combinations shipping at different times, to the expectant moms with varying needs. Our objective, as always, was to create as few packaging SKU’s as possible for the client to minimize inventory and maximize the customers’ purchase quantities, dramatically reducing their cost. Remember, buying more of fewer box sizes will always result in greater savings and remarkably we were able to reduce the number of shipping boxes to just four sizes.

The other potential problem was the variety of shapes, sizes and weights of the products being shipped within the boxes. We needed to avoid product to product damage but because of the number of combinations being shipped, we were not able to use traditional die cut inserts. So the best solution was to create simple, low cost dividers that would be easier and quicker to pack, reducing labor costs as well.

Positive and reverse print fine linesThe Graphic Design Challenge

The team at Danone and their graphics people created a beautiful design, but it included a combination of thin lines that are positive printed as well as reverse printed (see photos). With a little tweaking of their initial design and utilizing the right print plates for the job, we improved printability on the exterior of the box. They also wanted bright colors inside the box so we managed the board and ink combination for the perfect end results.

If you are looking for a gift for a mom-to-be you know, a subscription to Nutrimom would be perfect. If you are in need of expert guidance to design, or redesign your e-commerce or subscription box, contact Salazar Packaging or call us at 630-551-1700 for a no cost application consultation.

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14 Sep 2015 ALL stock Globe Guard® labels on Sale through October 31, 2015

LABELbox_6982WEBOur stock labels are 100% recycled content and are available in six popular sizes and configurations. They are one of the greenest labels available and complement our Globe Guard eco-friendly boxes beautifully.

Now though the end of October we are pleased to offer them on sale, with a discount no less than 15% plus FREE SHIPPING!

www.GlobeGuardProducts.com was one of the very first web sites offering eco-friendly products and seven years later, we are still going strong. If you have not been there lately, check out some of the new products we’ve added including our Reusable Box Sealer™, our variety of unprinted e-commerce and subscription boxes.

Please contact us at Globe Guard Products or call us at 630-551-1700 if you have questions on any of our stock (unprinted) or custom size, custom printed packaging.

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