rigid boxes Tag

07 Apr 2017 Buyers Guide for Rigid Boxes for E-Commerce and Subscription Applications

rigid boxes, subscription packaging, branding, eco-friendly boxesBuyers Guide for Rigid Boxes for E-Commerce and Subscription Applications

They are known by many names including rigid wall boxes, set up boxes, two piece boxes, and even telescoping boxes. They are made of paperboard, not corrugated board, and have been used in the candy, greeting card, and board game industries for decades.

They are gaining in popularity for subscription applications as companies work to deliver value to their customers while creating a permanent or long-term brand presence. These are not shipping boxes, which in most cases are quickly discarded soon after they arrive. Rigid boxes tend to be kept and reused or repurposed. This makes them a greener option but it also means your brand lives on and the box serves as a constant reminder of the company that sent it.

With Appreciation to Birchbox and Others 

This type of subscription box has been made popular by companies like Birchbox who understand the value of packaging that is more than a disposable shipping container. This type of packaging makes a great first impression and in many cases provides a series of collectible containers the customer values, encouraging repeat orders and extending subscription life.

rigid boxes, subscription packaging, branding, eco-friendly boxesRigid boxes are also a graphic designer’s dream because unlike direct print flexographic printing (typically used on corrugated), this is a laminating process where sheets of interior and/or exterior paper can be printed any way you want, as many colors as you want, on a wide variety of papers including linens or foils, as well as spot or flood coat coatings. They can also be die cut, creating openings for product display.

Advantages of Rigid Boxes

Compared to other types of boxes they can be made to any size you want without expensive tooling. As mentioned above, the graphics flexibility is incredible and there are few limits to what can be produced.  Rigid boxes offer the ability to vary board color, and wrap exterior as well as lining interior which creates a truly custom look.

The minimum is relatively low at 1,000 though pricing due to setup costs becomes much more attractive in larger quantities of 5,000 or more. You can combine different (same size) copies for larger quantity, bulk pricing. When working with a company like ours, you can create the shipping containers to protect the rigid box in shipping.

rigid boxes, subscription packaging, branding, eco-friendly boxesFactors that Influence Cost of Rigid Boxes

As stated above, order quantity is always a major factor and of course box size also impacts the cost of any box we create. Other factors also include:

  1. Base/bottom and/or top/lid wrapped (exterior) or lined (interior). Anything is possible but it does add cost.
  2. The amount of overlap of the top/lid over the base/bottom. It can overlap 100% or anything less. Keep in mind not totally overlapping the base will likely mean you will have to wrap the exposed base.
  3. Board color of any unlined or unwrapped surface. Natural chip paperboard is the least expensive. White is also available at an upcharge, as well as other colors like black, though they may have a higher minimum.

Disadvantages of Rigid Boxes

They are such an impressive marketing tool that we can only come up with two negatives you should be aware of:

  1. They are not inexpensive and your product price point has to justify the cost of the rigid box as well as the shipping container. People will often ask why/how other companies like Birchbox can afford to use them and I remind them large shippers like them are buying much larger quantities, thereby substantially reducing their cost per unit.
  2. Most boxes and cartons ship flat minimizing the space they require to store and ship. Rigid wall boxes do not collapse, increasing those costs.

Salazar Packaging continues to be a one stop shop for all forms of e-commerce and subscription box packaging. There are few companies in the country with our experience in shipping containers as well as interior/protective packaging solutions.

Please call us at 630-551-1700 or contact us via email at Salazar Packaging to discuss your specific needs. Let us show you how we create effective “packaging that communicates” at a much lower cost than you think possible.

Related posts:

https://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

http://greenpackaginggroup.com/industry-experts/custom-printed-rigid-boxes-are-ideal-for-upscale-samples-and-retail-display-applications/

http://greenpackaginggroup.com/industry-experts/rigid-wall-boxes-a-packaging-option-for-sports-team-collectibles/

http://greenpackaginggroup.com/industry-experts/double-box-approach-to-subscription-box-branding/

https://salazarpackaging.com/salazar-packaging-adds-set-up-rigid-boxes-to-sustainable-packaging-product-line/

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18 Feb 2016 NEW: Rigid Mailers in White and Kraft

custom printing with low 2,500 MOQIn our never ending effort to offer our customers better, greener, and more affordable custom printed and branded packaging products, we are thrilled to be adding a new line of rigid mailers in both white and Kraft board.

Seven NEW RIGID MAILER Sizes with More to Come

The new sizes currently range from 6” X 6” to 12-3/4” X 15” and we plan to add several other sizes and designs in the next few weeks.

Each size is available in Kraft TBC or white CCNB paper board. Every mailer features an easy to use, peel and seal adhesive strip for fast, secure closure and an easy to open, tamper evident tear strip.

They are all currently in stock and available for immediate shipment on our Globe Guard ® green packaging store!

Another GREAT Green Packaging Solution FROM Globe Guard®

One of the things we most love about this new product line is how eco-friendly it is. All of these products are:

  • 100% recycled content
  • High post-consumer waste (PCW) content from 35% minimum on white to as much as 98% on Kraft.
  • 100% recyclable just about anywhere including curbside paper recycling programs.

White and Kraft rigid mailers now in stockAlso Available Custom Printed in a Low 2,500 MOQ!

Anyone who knows us knows we are all about branding, and this product line offers one of the lowest minimums anywhere for custom printing on rigid mailers. One or two colors are standard and quickly priced for you. Flood coats and higher color counts are also available upon request.

Standard colors or PMS (Pantone) specific colors are also available, as are screen designs for that unique look you want. If you prefer a window rather than a label, that too is easily accomplished in house with an open or film covered window.

We feel this product line is a perfect fit and compliments all of our other custom printed packaging products that include: RSC style shipping boxes, die cut mailer boxes, unpadded paper mailer envelopes, padded poly (bubble) mailer envelopes, unpadded poly mailers, rigid paperboard boxes, and paperboard folding cartons.

Please do not hesitate to contact us at Salazar Packaging or call us at 630-551-1700 to discuss your specific application and needs. We are confident we can help you create packaging that communicates and tells your customer the story you want to tell.

Related posts:

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

https://salazarpackaging.com/number-one-resource-branded-shipping-containers/

http://greenpackaginggroup.com/industry-experts/4013/

http://greenpackaginggroup.com/packaging/globe-guard%c2%ae-adds-unpadded-poly-mailers-to-complete-mailer-product-group/

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