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18 Jun 2009 Response of the Pulp People – A Sustainable Packaging Adventure

Though the above title may sound like yet another edition of the Star Wars series, this post is actually about the number of very good companies that are now producing “stock” molded pulp products. In the past the words stock and pulp were never used in the same sentence unless you were talking about egg cartons or soft drink carriers but the number of companies offering standard, “no tooling required” packaging solutions is growing quickly. Eco Flex Molded Pulp and Beyond Five weeks ago we launched this new green product which is very unique in that it is flexible molded pulp able to be bent, folded, rolled and easily hand torn to size, making it ideal for a multitude of packaging applications. We still love our new Eco Flex molded pulp product but we also realize that in some situations, an application specific form fitting molded product may be better for the customer and application. molded-pulp-packaging-for-bottlesMolded pulp in any shape or form is 100% recycled content, usually newspaper PCW and it is also “obviously” green. We believe the clarity of that green message is becoming more and more important and quite frankly, very few products fall into that category of being undisputedly green. There is often debate on almost any imaginable packaging product one could offer or use, but I have never heard two green minded individuals argue over the merits of molded pulp packaging. Where’s the Adventure in Stock Molded Pulp Packaging The adventure comes from a manufacturer guessing at what sizes customers could potentially want and making a substantial investment in a mold to create it. In all honestly, it is usually not as wild of a guess as it may appear because there may be a customer or two with ready business that take some of the risk out of the decision. In many industries, there are indeed common or standard sizes that often repeat. In the glass jar and candle businesses for example, it is not at all unusual to see 1”, 2” 3” and 4” diameter candles and standard wine bottles tend to have the same shape and size. Tooling can also get very creative so that a single cavity may be able to accommodate various diameters of products. How Does This Impact Your Green Packaging Efforts?
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