subscription packaging Tag

18 May 2017 The Unboxing Experience – Beyond Esthetics for E-commerce and Subscription Packaging

e-commerce shipping, subscription packaging

The Unboxing Experience – Beyond Esthetics for E-commerce and Subscription Packaging

Much has been said and written about the importance of the unboxing experience. What the digital customer sees and feels when they receive and open your shipping container plays a critical role in the overall experience and shapes the seller/buyer relationship going forward.

Appearance is obviously important, but we consider that a given. Everything from ink colors, graphic design, and the perfect tissue paper makes an impression, and as we say communicates something about you, your company, and your product. We believe however, that adjectives such as pretty, classy, upscale, eye catching are all great, but there is a lot more going on than what meets the eye.

While we believe an unboxing experience has to look great, it also has to be effective. If it is not, all of the costly esthetic efforts end up being a waste of precious time and money. In addition to being attractive…

An effective unboxing experience has to be secure

All of the ribbon and bows in the world cannot make up for a damaged product. First and foremost the product being shipped has to arrive safely and in one piece.

improve your e-commerce packaging

An effective unboxing experience has to present the product well

The product should not be buried in packaging materials and it should not be floating around loose within the container due to poor insert or interior packaging design.

An effective unboxing experience has to be product accessible

As a designer of many “frustration free” designs, we know the consumer does not want to wrestle with or utilize tools to extract their product from your packaging.

 An effective unboxing experience has to be green

Consumers are becoming more and more sensitive to the amount of packaging arriving at their homes. The boxes for all of those books, shoes, clothes, and “meals by mail” they are buying has to go somewhere. The want minimal, high recycled content and easily recyclable packaging.

The Unboxing Experience Design Challenge

The real dilemma for most shippers is how do you accomplish all of these objectives (and others) at the same time? For example, how do you balance product protection versus shipping weight? Which is more important – presentation and accessibility or security? Are your customers focused on the WOW experience or the environment? And of course you need to deliver all of this in one neat, attractive package.

This is why it is wise to utilize a resource that has the experience of making millions of boxes and working with hundreds of companies like yours over the course of the last ten years. It all begins with an application review that includes a discussion about your customers, your products and even your competition. The better we know you and your goals, the easier it us for us to help you make an informed decision.

Sure we make and print some beautiful boxes and you can see many examples in our gallery but we also make effective boxes designed to not ruin the unboxing experience. Contact us at Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation review of your packaging process and results.

Related posts:

https://salazarpackaging.com/salazar-packaging-celebrates-10th-anniversary/

https://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

https://salazarpackaging.com/balancing-protection-presentation-e-commerce-subscription-boxes/

https://greenpackaginggroup.com/packaging/shipping-containers-matter/

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01 May 2017 Four Most Common Myths About Custom Printed Packaging for E-commerce and Subscription Boxes

Salazar Packaging, packaging myths, e-commerce, subscription, custom printing, custom packagingFour Most Common Myths About Custom Printed Packaging for E-commerce and Subscription Boxes

We receive a lot of phone calls and emails from literally hundreds of people every month and there are a few questions and comments that are repeated time and time again. These four in particular are complete misconceptions, inaccurate, and worth debunking.

Custom printed packaging has huge minimums

I think this one has been intentionally perpetuated by sales people and companies that choose not to sell custom printed products. However, our unpadded custom printed paper mailer envelopes have a minimum that is typically in the hundreds. Even our flexographic printed corrugated boxes have a MOQ of 1,000 which is considered low in an industry where 2,000, 3,000 or even 5,000 is more the norm. “Huge” is a relative term, but our branded packaging advisors are trained to help you determine the best option for your specific application and volume.

I can’t afford custom printed packaging so I use labels

Anyone who believes this has never taken a close look at the cost of labels (in some cases, multiple labels) or factored in the cost of placing them manually on every package going out the door. We won’t even go into the esthetics or consistency since no two manually labeled packages will ever be exactly the same.

For example, by buying custom printed boxes in bulk and eliminating the label (s) being printed and applied, most people see their cost per box REDUCED, not increased. We can help you determine if you can be one of the many companies we know, who are able to increase profitability while decreasing their packaging costs.

Custom printing takes forever

That is what those catalog and website seller of unprinted, stock packaging want you to believe. The fact is that in most cases we ship a NEW, first time order for custom printed boxes within two weeks and a repeat order we can typically get out in one week. We have a variety of stock products on our www.GlobeGuardProducts.com store that can ship immediately, but adding your logo or brand is surprisingly quick and easy.

Custom printing is complicated and I don’t have a graphic artist on staff

Speaking of “easy,” even if this is your first effort at branded packaging, we make custom printing as easy as possible by connecting you to our people who have decades of experience. We know how to make even the most complicated logo or graphic design printable and affordable. While we are not graphic designers, we can recommend you to one who will help you create an eye-catching, low-cost design.

On a related note, if your volume has outgrown your startup or current facility, we can also suggest an outsource fulfillment company that will help you keep up with demand and allow you to focus on growing your business.

We have been creating great looking packaging for e-commerce and subscription boxes for ten years and we have a long list of business contacts and resources able to help you succeed. Let us know what you have in mind for branding or rebranding your packaging by calling us at 630-551-1700 or contact us at Salazar Packaging via email.

 Related posts:

https://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

https://salazarpackaging.com/salazar-packaging-celebrates-10th-anniversary/

http://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

https://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

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21 Apr 2017 Buyer’s Guide for Mailer Envelopes for E-Commerce and Subscription Applications

mailing envelopes for e-commerceEven though we are best known for our beautifully printed and incredibly functional mailer boxes, we also custom print and brand a variety of mailer envelopes. As we often say, even a subscription “box” does not really have to be a box. So if you determine a mailer envelope will satisfy your shipping needs, the question becomes – which one?

There are many styles and combinations to choose from, most are good, but a few are bad. To some extent the decision is influenced by the following three factors:

  1. The amount of protection the product being shipped requires. Cushioned or non- cushioned?
  2. The type of graphic design and printing you want. How many ink colors?
  3. How many you are prepared to order? Every type has a different minimum.

Material Options for Mailer Envelopes

We can most easily divide mailer envelopes by the material used to make them.

Plastic mailer envelopes – like any form of plastic, it is available in a variety of compositions in terms of recycled content and recyclability. Not all films are created equally, yet most can be printed beautifully, but usually have a higher minimum. (See minimums blog post below)

mailer envelopesPaperboard mailer envelopes – they are often called rigid mailers or Stays Flat® mailers and are designed for products that you want to make sure do not fold or crease during shipment. They are available in a variety of board thicknesses and colors, and styles and are often used for documents, calendars, books, etc. They print up beautifully, have a relatively low minimum and are even available with windows if you want the product or ship-to address showing.

Paper mailer envelopes – also available in a variety of paper finishes and composition, some with heavy recycled content and others with almost 100% virgin paper content. Generally they are relatively inexpensive and have a much lower MOQ for custom printing compared to plastic. However, they are usually printed on flexographic equipment like corrugated boxes are, and have the same limitations of design, and colors. (See “flexo friendly” post below).

Cushioned or non-cushioned mailer envelopes

Does your product REALLY require protection and cushioning? It may seem like a silly question but one we are obligated to ask because cushioning adds multiple costs (shipping inbound, storage, shipping outbound, etc.) and in many cases, the protection is totally unnecessary. A great example is the number of people who ask for a “bubble mailer” to be used to ship out tee shirts or other soft goods.

When a product and application does require cushioning we usually suggest poly bubble lined mailers because they are lightweight and effective. The down side from a branding perspective is that they always have a high MOQ for custom printing.

Mailer envelopes, boxesIn need of an ecofriendly mailer envelope solution?  

It is in this area of cushioned mailer envelopes where we have to draw the distinction between the green and not so green options. There are two different types of padded or cushioned mailer envelopes we do NOT offer:

  1. Paper/poly laminates. Unlike poly mailers with poly lining that can be recycled with other plastic bags, envelopes that are paper on the outside but bubble lined inside will always end up in a landfill. Even though both materials used (poly and paper) are technically recyclable, they cannot be when they are laminated together and not able to be separated.
  2. Paper with shredded paper filling – often sold as a green solution, they are bulky and heavy which can add considerable shipping cost. They also have a high minimum for branding and if you have ever accidently ripped one, you understand why many customers do not like them. In my book they rank right behind foam packing peanuts on the list of packaging people love to hate.

Mailer envelope options can appear overwhelming especially when you add features such as easy open strips, peel and seal adhesives, gusseted versus flat, even “two-way” envelopes designed to ship back and forth. However, we have a branded packaging advisor standing by and eager to help you choose and maximize your branded packaging investment. Call us today at 630-551-1700 or contact us via email at www.SalazarPackaging.com.

Related posts:

https://salazarpackaging.com/minimum-custom-printed-packaging/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

https://salazarpackaging.com/buyers-guide-branded-e-commerce-packaging-clothing/

http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

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07 Apr 2017 Buyers Guide for Rigid Boxes for E-Commerce and Subscription Applications

rigid boxes, subscription packaging, branding, eco-friendly boxesBuyers Guide for Rigid Boxes for E-Commerce and Subscription Applications

They are known by many names including rigid wall boxes, set up boxes, two piece boxes, and even telescoping boxes. They are made of paperboard, not corrugated board, and have been used in the candy, greeting card, and board game industries for decades.

They are gaining in popularity for subscription applications as companies work to deliver value to their customers while creating a permanent or long-term brand presence. These are not shipping boxes, which in most cases are quickly discarded soon after they arrive. Rigid boxes tend to be kept and reused or repurposed. This makes them a greener option but it also means your brand lives on and the box serves as a constant reminder of the company that sent it.

With Appreciation to Birchbox and Others 

This type of subscription box has been made popular by companies like Birchbox who understand the value of packaging that is more than a disposable shipping container. This type of packaging makes a great first impression and in many cases provides a series of collectible containers the customer values, encouraging repeat orders and extending subscription life.

rigid boxes, subscription packaging, branding, eco-friendly boxesRigid boxes are also a graphic designer’s dream because unlike direct print flexographic printing (typically used on corrugated), this is a laminating process where sheets of interior and/or exterior paper can be printed any way you want, as many colors as you want, on a wide variety of papers including linens or foils, as well as spot or flood coat coatings. They can also be die cut, creating openings for product display.

Advantages of Rigid Boxes

Compared to other types of boxes they can be made to any size you want without expensive tooling. As mentioned above, the graphics flexibility is incredible and there are few limits to what can be produced.  Rigid boxes offer the ability to vary board color, and wrap exterior as well as lining interior which creates a truly custom look.

The minimum is relatively low at 1,000 though pricing due to setup costs becomes much more attractive in larger quantities of 5,000 or more. You can combine different (same size) copies for larger quantity, bulk pricing. When working with a company like ours, you can create the shipping containers to protect the rigid box in shipping.

rigid boxes, subscription packaging, branding, eco-friendly boxesFactors that Influence Cost of Rigid Boxes

As stated above, order quantity is always a major factor and of course box size also impacts the cost of any box we create. Other factors also include:

  1. Base/bottom and/or top/lid wrapped (exterior) or lined (interior). Anything is possible but it does add cost.
  2. The amount of overlap of the top/lid over the base/bottom. It can overlap 100% or anything less. Keep in mind not totally overlapping the base will likely mean you will have to wrap the exposed base.
  3. Board color of any unlined or unwrapped surface. Natural chip paperboard is the least expensive. White is also available at an upcharge, as well as other colors like black, though they may have a higher minimum.

Disadvantages of Rigid Boxes

They are such an impressive marketing tool that we can only come up with two negatives you should be aware of:

  1. They are not inexpensive and your product price point has to justify the cost of the rigid box as well as the shipping container. People will often ask why/how other companies like Birchbox can afford to use them and I remind them large shippers like them are buying much larger quantities, thereby substantially reducing their cost per unit.
  2. Most boxes and cartons ship flat minimizing the space they require to store and ship. Rigid wall boxes do not collapse, increasing those costs.

Salazar Packaging continues to be a one stop shop for all forms of e-commerce and subscription box packaging. There are few companies in the country with our experience in shipping containers as well as interior/protective packaging solutions.

Please call us at 630-551-1700 or contact us via email at Salazar Packaging to discuss your specific needs. Let us show you how we create effective “packaging that communicates” at a much lower cost than you think possible.

Related posts:

https://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

http://greenpackaginggroup.com/industry-experts/custom-printed-rigid-boxes-are-ideal-for-upscale-samples-and-retail-display-applications/

http://greenpackaginggroup.com/industry-experts/rigid-wall-boxes-a-packaging-option-for-sports-team-collectibles/

http://greenpackaginggroup.com/industry-experts/double-box-approach-to-subscription-box-branding/

https://salazarpackaging.com/salazar-packaging-adds-set-up-rigid-boxes-to-sustainable-packaging-product-line/

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17 Mar 2017 Salazar Packaging Named Best by Fit Small Business.com

Fit Small Business.com Names Salazar Packaging as “Best Custom Box Solution for High Volume & Multi-box Shippers”

Salazar Packaging, best packaging, best e-commerce packagingThis business resource just published an article titled: Where to Buy Custom Boxes – The Ultimate Buyer’s Guide. We were very pleased to have been named the best in our class which is essentially custom packaging for subscription and e-commerce.

Please take a moment to read their very informative comparison and if you are looking for a new packaging supplier, I might also suggest the first post listed below in the “related posts” section. We believe we compare very well to the many companies who now choose to dabble in e-commerce packaging while we have been one of the original innovators in that market helping hundreds of large and small companies create a great unboxing experience for their e-commerce customers.

As always, please do not hesitate to contact us at 630-551-1700 or email us at Salazar Packaging. One of our “branded packaging advisors” will be glad to help you so you can see why and how we make “packaging that communicates”.

Related posts:  

https://salazarpackaging.com/select-packaging-supplier-e-commerce-subscription-box-application/

https://salazarpackaging.com/sustainability-e-commerce-packaging/

https://salazarpackaging.com/balancing-protection-presentation-e-commerce-subscription-boxes/

http://greenpackaginggroup.com/industry-experts/salazar-packaging-globe-guard-products-moved/

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07 Mar 2017 Are Brown Boxes More Eco-friendly Than White Boxes?

kraft box, white box, eco-friendly, Are Brown Boxes More Eco-friendly Than White Boxes?

That is most definitely a FAQ from our green minded customers and the answer is definitely yes, probably, in most cases. If that answer seems vague or non-committal, it is by design. The fact is there are many different ways to look at any packaging product’s greenness, and even more ways we can impact the natural sustainable features of packaging by what we do to it. Allow me to explain.

Green Packaging has always been a matter of perspective

Some people look at packaging strictly from a source perspective. What percentage of it is made of recycled content and what is that source. Post-consumer waste is rated much higher (greener) than post production waste, and that is better than virgin material.

Others are more concerned about packaging in terms of how easily it can be reused or if necessary, how it can be disposed of and/or recycled. As most people know, paper based packaging is typically much easier to recycle compared to plastic based packaging but it varies depending on a number of factors including type, and how it is printed or laminated.

Enhancing the Customer Experience

Making the box look sharp does not always mean making it more expensive or complicated. We apply the KISS principle as much as possible because we know that over designing a shipping box adds cost and in most cases makes it less eco-friendly. Adding costly finishes to any box almost always has a negative impact on how it can be recycled and re-pulped so we prefer to increase the proverbial “WOW factor” by using screens, well printed colors, and last but not least – good substrates. No one can create a great looking print on cheap or substandard board, but it does not have to be expensive; just consistent.

Why we usually suggest brown board for a box exterior

MOST board with a white side in or out, is NOT 100% recycled content. White is typically virgin paper, that does not make it bad, in fact it makes for a great printing surface, but it is definitely not green if the goal is to use as much recycled content as possible.

In addition to the obvious green benefit, brown board is typically 5 to 6% less expensive compared to white board. Darker colors, such as dark blue, brown, and black print beautifully over natural Kraft Board, as do lighter colors like white and most pastels. However, the main reason we usually suggest brown board has nothing to do with relative greenness or material cost.

Simply put – brown boxes arrive looking better. Whether you ship UPS, FedEx or USPS, every box you ship is handled countless times and each time it ends up a little dirtier and beat up. This rough handling is much less obvious on brown board than it is on white board.

eco-friendly shipping box, custom printed boxHowever, the box interior usually arrives in perfect condition!

This is why we have become a leading designer of e-commerce boxes with interior prints. People can’t wait to open a box that just arrived, and we make sure they are greeted with a great looking box that creates the enhanced experience which is the goal of most shippers. That interior inside lid of a die cut mailer is a great printing surface for anything from a brief thank you to product use or assembly instructions, and can be inexpensively printed where they are not going to be missed or lost.

We believe this is such a great marketing tool that we have made it easy for companies to add or change an interior print, long after the box is first launched or printed. (see first related post below) It is never too late to make a great and memorable impression.

custom printed boxes, flood coatWhite exteriors for flood coat designs

If a graphic design is going to require edge to edge (flood coat) printing, we will usually recommend that printing is done on a white surface rather than brown. Natural (brown) Kraft varies in color so anything printed over it may also reflect that same shade variance. So the easy way to achieve beautiful solid color is to print it over white board.

That also makes reverse printing much easier, creating white copy that really pops. If you check out some of the boxes in our gallery, they look like they are printed white ink over a solid color but the reality is that they are a solid color ink printed over white board. The end result creates a much sharper two color look using only one color ink and one print plate.

If all this sounds complicated, it is, but not for people who do this day in and day out. We know how to create the best looking package at the lowest possible cost and will help you accomplish whatever your goals might be whether they are about color, cost, sustainability or even weight reduction for minimizing shipping costs.

Contact us at Salazar Packaging or call us at 630-551-1700 to discuss your specific needs.

Related posts:

https://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

https://salazarpackaging.com/balancing-protection-presentation-e-commerce-subscription-boxes/

https://salazarpackaging.com/the-pros-and-cons-of-custom-printing-boxes-on-white-corrugated-board/

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28 Feb 2017 Sustainability and E-commerce Packaging

e-commerce, sustainable packaging, Salazar Packaging, Sustainability and E-commerce Packaging

The impact e-commerce is having on the environment is a very hot topic and it should be as we all witness the shift from big box/ brick and mortar retail to internet shopping. Highly respected Packaging Digest and Environmental Leader both recently wrote about an excellent white paper published last month by Bob Lilienfeld of Ameripen and Kyla Fisher, founder of Three Peaks Sustainability. (Link below)

http://ameripen.org.s192845.gridserver.com/wp-content/uploads/White-Paper-Optimizing-Packaging-for-an-E-Commerce-World-FINAL-1-18-17.pdf

Whether you are new to e-commerce and just getting started or even if you have been at it for years, it is a white paper definitely worth reading.

After helping to create and launch hundreds of successful e-commerce boxes we offer the following suggestions from a practical rather than technical perspective:

With growth comes responsibility

We have had the pleasure of watching some of our clients grow from shippers of a few hundred orders per month to tens of thousands. It stands to reason that the more product you ship, the more packaging you use that ultimately ends up in the waste stream. For that reason, we will always suggest to do it right the first time or as early as possible in the design process.

Understandably, brand owners are usually very focused on how their e-commerce packaging is going to look. Concerns often include graphics, colors, textures, sheen, etc. What we usually suggest is backing up to less exciting, but we believe to be equally important packaging purpose/function and structural design.

1.Understand the application

It may seem hard to believe but many of the people who decide they want a custom shipping container really don’t have a firm grip on what they are trying to accomplish or a complete understanding of the packaging requirements. For example, is it designed to be returnable? Also, how fragile the product being shipped is and/or how much it weighs can be critical. Balancing protection and presentation can be a huge challenge, especially if sustainability is important to you and your brand and you want to avoid redundant or over packaging.

2. Know the materials being used

All corrugated and packaging papers are not created equally and can vary greatly in terms of recycled content. Also important is disposal and how easily the material being used can be reused or recycled.

Keep in mind that the material should help you satisfy your sustainability objectives as well as the application requirements, and may also be impacted by the graphic design you have in mind. For example, coatings and laminates may add gloss to a print job but have an adverse effect on the recyclability of the material being used. Conversely, if a great finish is desired, the board specs can play a major role in the final appearance.

3. Seek expert advice

Avoid self-diagnosis of your packaging needs and do not hesitate to ask for the assistance of companies who do this day in and day out. Keep an open mind because your design partner may have something to offer that is better and less expensive than what you originally envisoned.

The person who created your logo for your web site might be an incredibly talented graphic designer but in most cases they lack packaging and structural design experience. Graphic designers rightly are focused on how packaging is going to look. A good structural designer is also focused on how it will ship, how it will store, how it will be assembled, how long it will take to pack and seal, shipping weight, and even the prepress cost such as required cutting dies.

Remember that the easiest and most effective way to reduce your costs and make your packaging as sustainable as possible is to simply use less of it. A good structural designer can prove invaluable in that effort.

To discuss the branding or rebranding of your subscription box or e-commerce packaging, please contact Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation review of your project.

Related posts:

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

https://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

https://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-die-cut-corrugated-mailer-boxes-in-five-easy-steps/

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06 Feb 2017 How to Select a Packaging Supplier for your E-Commerce or Subscription Box Application

e-commerce, custom printing, Salazar PackagingIn case you have not noticed, (we certainly have) there are a lot of people dabbling in packaging for e-commerce, and specifically branded packaging. As part of an extensive New Year market analysis we reviewed many of our competitors and compared our list of products and services to theirs.

What we found are a lot of good companies who do just a few things well and that is probably a wise approach for them, especially if they are relatively new to the industry. At our company, our principals have over sixty years of combined experience, our company is on the verge of celebrating our tenth anniversary and we are proud to say we are one of the pioneers in ecofriendly, custom printed e-commerce packaging. We are considered a market innovator, enhancing consumers unboxing experience before it became trendy or the WOW factor was labeled as such.

A Checklist to Help you Make a Good, Long-term Choice

Here are the specifics we suggest you compare and consider when searching for a new supplier to satisfy your e-commerce packaging needs:

  • Does the potential supplier offer a selection of green, eco-friendly packaging options?
  • Does the company offer a variety of branded packaging solutions such as mailer envelopes, and other styles/types of custom boxes such as rigid wall and folding paperboard?.
  • In corrugated, do they have a variety of design options such as FOL, RSC, die cuts or book folds?
  • Does the company have a variety of printing process options such as digital, flexographic or offset?
  • Can they help guide you in terms of graphic design to maximize the impact and minimize prepress (plate/art) charges?
  • Do they have the ability to create custom designs and sizes?
  • Can they create custom internal packaging solutions for protection and presentation such as molded pulp, foam, die cut corrugated, etc?
  • Have they helped create hundreds of successful, attractive e-commerce boxes? (Please see our web site gallery for examples)

All of the Above?

Few companies can claim a positive answer to all of the questions listed above but without hesitation we can. In this age when there are so many “specialists” focused on one thing, a broader and more experienced perspective can save you valuable time and money.

Will branded RSC boxes or mailer envelopes cost less to implement? How can you reduce your labor or shipping cost? What is the best way to cushion and protect your product? How can you best print your five color logo? Is digital the best print option for my graphic design?

Putting ink on a box is easy. Printing a great looking box is considerably more difficult and developing a perfect packaging solution or strategy is not something that everyone is equipped to do.

For “packaging that communicates” please feel free to contact us at Salazar Packaging or call us at 630-551-1700* for a no cost, no obligation review of your specific needs.

*Please note our new number    

Related posts:

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/

http://greenpackaginggroup.com/industry-experts/e-commerce-subscription-boxes-make-great-impression-unique-inside-prints/

http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

https://salazarpackaging.com/e-commerce-boxes-that-sparkle-and-shine/

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27 Jan 2017 Akamai Selects Salazar Packaging For New Line of Natural Personal Care Products.

Akamai box exterior, Salazar Packaging, custom printing, e-commerce, subscription packagingAkamai Selects Salazar Packaging For New Line of Natural Personal Care Products.

Akamai is a Hawaiian word meaning wise or intelligent and it perfectly describes this new company’s approach to some of the most personal care products you and I use. You can learn a lot more about this unique company and product line at their website: www.akamaibasics.com

The Akamai Approach to Packaging

The words “wise” and “intelligent” also apply to their packaging which we were selected to make for them. The photos included in this post show a basic one color on Kraft exterior and an eye catching one color print inside.

The graphics are simple, yet effective, and they prove once again that you do not have to use a variety of colors or a lot of ink coverage to create a positive unboxing experience for your customers.

branding, custom printing, Salazar PackagingInside Print Makes a Big Difference

Subscription box and E-commerce companies have learned that an outside print is good. This Akamai box would still be a nice box even if the inside print was eliminated. However, we remind people that outside print is often dominated by the shipping label, especially on a small box like this.

The inside of the box will always arrive clean and is a great place to reinforce your brand and deliver the message you want. Anything from a simple thank you or a sales pitch for additional products can be easily and inexpensively added to the inside of any shipping box. Keep in mind if you are not ready for inside print, it can be added at a future date. (See first related post below).

If you want to try some great new personal care products, check out our friends at Akami. If you want help to create a great looking, inexpensive package for your product line, please contact Salazar Packaging or call us at 630-551-1700.

Related posts:

https://salazarpackaging.com/adding-inside-print-to-an-existing-subscription-or-e-commerce-box/

https://salazarpackaging.com/the-pros-and-cons-of-custom-printing-boxes-on-white-corrugated-board/

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

https://salazarpackaging.com/drives-e-commerce-subscription-box-redesign-rebranding/ *

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05 Dec 2016 Owl Crate Jr. Delivers the WOW factor to an Even Younger Children’s Book Market

Owlcrate, flexographic printing, custom printing, e-commerce, subscription packagingWhoever said the digital media explosion would result in the ultimate demise of printed paper books obviously did not realize the only thing that is really changing is the way books are purchased and delivered. I admit I have been surprised by the number of subscription book boxes that we have helped launch successfully. Books for different demographics, different ages, and different genres are all unique and growing in popularity.

Owl Crate Now Serves 8-12 year old readers   

One of our favorite book selling customers is Owl Crate and we have been grateful to produce their standard black on Kraft “young adult” printed boxes. When they decided to launch a program aimed at 8-12 year olds, they wisely decided that their new box not only had to be different dimensionally, it should also have a little more “pop” in graphics while still maintaining their brand identity.

Owl Crate Jr.e-commerce, custom printed shipping boxes, subscription packaing is born

As I have often written, we are not graphic artists, but after printing hundreds and hundreds of boxes, we certainly know what works and what will not. We also know how to get the most for your money, minimizing box and pre-press costs like cutting dies and print plates.

Surprisingly, this experienced, knowledgeable graphics guidance we offer is free to you and your graphic artist. BTW if you don’t have one, we can refer you to one that understands the advantages and limitations of a good graphic design for flexographic corrugated printing.

We worked with our friends at Owl Crate and helped them come up with a great, flexographic printable design that is one color flood coat over white board inside and blue and white ink over Kraft board on the outside. The end result is a beautiful, eye catching print with only three print plates.

If you need a holiday gift idea for that young book worm on your gift list, check out their holiday offering at: http://owlcrate.com/ocjr. If you want to talk to someone about creating a wonderful customer experience with your e-commerce packaging, contact us via email at Salazar Packaging or call us at 630-551-1700.

Related posts:

http://www.greenpackaginggroup.com/industry-experts/flexo-friendly-art-design-for-subscription-and-e-commerce-boxes/

https://salazarpackaging.com/white-printing-kraft-brown-corrugated-boxes/

http://www.greenpackaginggroup.com/industry-experts/want-launch-subscription-box/

https://salazarpackaging.com/design-options-e-commerce-subscription-boxes/

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