As a substantial U.S. Postal Service rate increase goes into effect on April 17, many in the mailing and fulfillment industry are seeking ways to help minimize the increase, or better yet, reduce costs. Packaging can be an important component in that effort and will either help or hurt your bottom line. Here are a few guidelines to keep in mind.
Size does matter and so does shape. Is the item being mailed in the smallest possible container? It is not unusual for us to see items shipping in a container that is much larger than necessary because it was created by a design or marketing person with absolutely no regard for postage or shipping costs. The USPS rewards automation and penalizes packages that aren’t automatable. That cute, eye catching die cut your designer is so proud of might be costing you big money.