The origin of the unboxing video boom can be traced back to 2006 when the term began to gather traction according to Google Trends. It hasn’t showed any signs of slowing, as videos are everywhere now, trying to capture the unboxing moments of new product releases by an unending assortment of brands both large and small. Packaging might have taken a backseat to the product in the early days of the internet, but today, the packaging and box branding of the unboxing is just as important and part of the experience as the product inside. The packaging is a crucial component when it comes to the customer experience and that all important first impression you have with them. After all, it’s called the unboxing, not the product reveal, or product unveiling. This is no coincidence. As our company origins date back to 2007, we have been here since the beginning of the unboxing trend, and we know better than any how to bring great custom packaging visions to life.
Unboxing by the Numbers
In 2024, there were over 20 billion YouTube views of videos that had “unboxing” somewhere in the title. This is an astonishing number, but not entirely surprising when you consider just how popular unboxing videos have become in the last decade. Among the most popular YouTube unboxing channels were Unbox Therapy with over 24 million subscribers, and Marques Brownlee with nearly 20 million subscribers. The focus of these videos includes a wide variety of products ranging from iphones and other tech items to personal care/cosmetics, toys, tools and more. It’s estimated about 1 in 5 consumers watch unboxing videos, and around 60% of these are doing so as research ahead of an upcoming planned purchase.
Master the Unboxing Moment
Your great product deserves great packaging. We have the tools to help you master the unboxing moment and boost your brand with a great first impression that leaves a long lasting affect on your customers. Our packaging is all fully customized to suit your product and your needs, meaning among the millions of unboxing videos and social media posts, yours will be entirely unique and original. Read more about our custom ecommerce packaging options and discover what packaging goals you want to achieve. Whether digital printing, flexographic printing, or litho labels are the best option for your custom box, we have the ability to achieve the look of virtually any vision you have. Our structural design team has decades of experience and will ensure your products are protected and displayed in all of their splendor. Our gallery is full of images to inspire your graphic artists and see not only what is possible, but what has worked for hundreds of successful ecommerce brands.
Reach out to us via the contact link below. There is never a cost for an initial packaging consultation and review. We helped launch some of the first ecommerce unboxing success stories, and we are eager to help you for 2025 packaging plans and beyond.
Please Contact Us Today
As always, if you have any questions, one of our branded packaging advisors is standing by to assist, with decades of experience behind them. Want to know more about custom packaging options? Please call us at 630-551-1700 or contact us via email at www.SalazarPackaging.com.
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